Members: Brian Sean Karen Nora
Diana Jacky Henry
•
•
•
•
•
•
•
•
Introduction
History
The media sector
Interactive sector
Different company cooperation
New arrival package
Organization Chart
Conclusion
Introduction
• Disneyland park - located in California、
Florida、Paris、Tokyo、
Hong Kong
• Disney Channel - Phineas and Ferb 、
Stitch、Winnie-thePooh……
• Disney Movie - Frozen、Snow White、
Monsters University、Mulan、
Beauty And The Beast……
• Mickey Mouse - is a funny animal cartoon
character and the official
mascot of The Walt Disney
Company.
History
• 1923/10/16 -M. J. Winkler to produce a series of Alice Comedies
- first known as The Disney Brothers Studio
• 1927/09/05 -Release of the first Oswald the Lucky Rabbit cartoon,
Trolley Troubles
• 1928/11/18 -release of the very first Mickey Mouse cartoon, and
the first appearance by Minnie Mouse
• 1937/12/21 -Disney's first feature-length animated film: Snow
White and the Seven Dwarfs
• 1953/02/05 -Peter Pan, characters created by Scottish playwright
J.M. Barrie, is released
• 1955/07/17 -Disneyland, the first Disney park, opened in Anaheim,
California
History
• 1966/12/15 -Walt Disney, turning dreams into reality and building
the foundation of The Walt Disney Company of today
, dies at age 65.
• 1983/04/15 -Tokyo Disneyland, the first international Disney theme
park, opens in Japan.
• 1984/09/23 -Michael Eisner and Frank Wells become chairman/CEO
and president of Walt Disney Productions.
• 2006/02/09 -Disney re-acquires Oswald the Lucky Rabbit from
Universal.
• 2006/05/05 - Disney acquires Pixar Animation Studios.
• 2009/12/31 - Marvel Entertainment joins the Disney
family.
•
•
•
•
Disney ABC Television
ABC Family
Disney Channels Worldwide
ESPN
The company want to change lives and
media. they’re creating stories that touch
millions of people around the globe and
inventing new ways for us to connect
with the world. Imagination, innovation,
and creative excellence define
Disney|ABC.
 ABC Family provide many TV show that is
suitable for viewing by the whole family,
and it also play some special movies and
TV drama series for younger women.
 The TV show includes many kind of
programs, such as off-grid replay of the
original series, feature film, and some
religious programs
The ethnic ratings of this channel is for family
initially, but it turns to children in the 1990s.There
are many famous programs in Disney Channel,
such as Good Morning, Mickey, Donald Duck
Presents, Dumbo's Circus, and Welcome to Pooh
Corner.
Few people know that ESPN is owned by The Walt Disney
Company in a channel.Initially, it broadcasts sports news
and entertainment programs.And it mainly broadcasts
sports programs after signing the contract with National
Football League.
• Mobile APP
• The Cooperation
with other company
It is a generation that almost everyone has a smartphone. So
Disney company follow the trend and developed some mobile
games.
a game the role have to
jump and run to get corns. It
is suitable for many people
to kill time.
a game with many Disney characters, when you
click the same character more you will get more
score .And you will get corns in the end of the
game. You can use the corn to buy different
Disney character.
• Disney Company always hide secret in the
animation. Maybe some of you have
noticed ,some of you haven’t.
Departments
Disney Movie
The Walt Disney Company owns 9 studio entertainment
branch headed by Walt Disney Studios Motion Pictures;
Marvel Studios, Touchstone pictures, Disneynature, Walt
Disney Animation Studios, Pixar Animation studios, Disney
Music Group, Disney Theatrical Group, Lucasfilm
The main production Walt Disney Studios
Motion Pictures was Live-action movie
including Eight Below, The Princess Diaries
1&2, Pirates of the Caribbean, Enchanted,
Oz The Great and Powerful….etc.
After being purchased by Disney company, thousands of marvel heroes
have been develop and expand to the world by Disney company. Except
Avengers, Iron man, Thor, Captain America movies, there are still many
derivatives emerge in large numbers in the market. Disney company is
looking forward to gain more profits from Marvel.
Touchstone pictures is also a brand of Disney company. Dead Poets Society,
Sister Act, Armageddon, Enemy of the State, Pearl Harbor, The proposal,
and other outstanding movies were produced by Touchstone pictures
（4）Disneynature
Disneynature movie company was founded at world earth day of 2008 April.
The purpose of this company is to provide movie makers to have the best
opportunities to shoot the real life of many wild animals and share their
experience to the audience. At the same time let people know the beauty
of nature and rise the protection awareness of nature to people.
Walt Disney Animation Studios’ early publish such as Snow White and the Seven
Dwarfs, Pinocchio, Cinderella, Peter Pan, and dozens of Characters in the film
Companion all children grew up happily. 2013, the movie Frozen entered the
highest selling movie ranking 10, also the highest selling of animation movie.
（6）Pixar Animation Studios
After Disney bought Pixar, it help Disney climb higher. Other animation
industries also made lots of challenge to them, like DreamWorks
Animation Studios, Blue Sky Studios.
（7）Disney music group
Disney music group was combined by Walt Disney Records, Hollywood
Records, and Disney Music Publishing. Disney music group established at
1956, concentrated on Disney brand disk, theme park music, children’s music.
Disney Theatrical Productions is a global Stage performances group,
they have their own creation, and sometimes will ask third party to
help them with their performance. Currently, Disney stage show had
been shown in 40 countries.
The studio is best known for creating the Star Wars and Indiana Jones franchises,
The Walt Disney Company bought Lucasfilm in 2012 at a valuation of $4.06 billion,
keep on their Star Wars movie develop and derivatives.
Parks and Resorts, featuring the company's theme parks, cruise line, and other
travel-related assets.
Amusement park in Paris
Disney's consumer products division
Disney Consumer Products, which produces toys, clothing, and other
merchandising based upon Disney-owned properties.
• Line-and-Staff Organizational Style
• Marketing Strategies
Line-and-Staff Organizational Style
• Walt Disney Studios and Entertainment
• Walt Disney Parks and Resorts
• Disney Media Networks and Television
• Disney Interactive Media
• Disney Consumer Products
• Product Strategy
• Pricing Strategy
• Place/Distribution Strategy
• Promotion Strategy
New arrival package
There are two kind of main marketing in Disney. The first one
is new product, such as action figure, Merchandise, cosplay
Costumes etc.
Anther one is about attracting tourist by holding a special
activity like carnival on festival .It also can increase their
reputation.
New product
Disney extend to networking toys, they offer
a new product, called Playmation, combined
toys and wearable devices in one, their roles
from the popular movie, including Star Wars
and Avengers series, each have created an
interactive adventure for the children to
explore. during the game, it doesn't require
any form of data network connection .
New product
▲ Elsa and Anna cloths
▲cartoon Merchandise
▲ iron man and Captain
America action figure
The Disney Company sell a variety of goods by the role t of
the film image, so that the profit will increase.
Disney carnival
Disneyland Resort is a place where make your
dream comes true.
In the special day, the Disney theme park will
hold carnival to celebrate. During the special
festival ,you can get cheaper ticket or buy one
get one free so that attract a lot tourist to
enjoy. This is a kind of way to promote Disney.
From the amazing “Paint the Night”
parade to the Diamond-edition return of
the fan-favorite, the celebration is
lighting up the night throughout the
Disneyland Resort.
Trick-or-treat and enjoy ear-y
entertainment at one of the most
anticipated special events of the
season.
Halloween events—from September
11 through November 1, 2015.
Disney restaurant
As you can see, Disney them Restaurant also
combine the cartoon roles and food. Food is made
of a variety of cartoon characters.
If I were a tourist, I would choose those lovely food.
Not only children also adult will crazy about these
food. Disney company can earn much more money
by this way.
Organization Chart
Robert Iger
President and CEO
Jay Rasulo
Senior Executive Vice President and Chief
Financial Officer
Rich Ross
Chairman
Walt Disney
Studios and
Entertainment
Employees of
the Marketing
Sector
Lense Femaro
Executive Vice
President Global
Marketing
Walt Disney Parks and
Resorts
Employees of
the Marketing
Sector
Amy Sweeney
and John sbipper
Co-Chairman
Disney Media
Networks and
Television
Employees of
the Marketing
Sector
James Pitaro
and John
Pleusants
Co-Presidents
Bob Chapek
President,Disney
Consumer
Products
Disney Interactive
media
Disney Consumer
Products
Employees of
the Marketing
Sector
Employees of
the Marketing
Sector
Conclusion
Every role has their own unique distinctive personality
imagination economic
Animated characters and commodities combined together
Marketing strategies directly into the people’s heart
Reference
• https://disneyland.disney.go.com/destinations
/disneyland/
• https://en.wikipedia.org/wiki/Disney_Channel
• https://en.wikipedia.org/wiki/List_of_Walt_Di
sney_Pictures_films
• https://en.wikipedia.org/wiki/Mickey_Mouse#
Design
Reference
• http://site.douban.com/houlang/widget/notes
/12754356/note/346486196/
• https://en.wikipedia.org/wiki/The_Walt_Disne
y_Company
• http://www.slideshare.net/achinghuang9/disn
ey-case-studyaching-huang-20153
• https://zh.wikipedia.org/wiki/%E7%9A%AE%E5
%85%8B%E6%96%AF%E5%8A%A8%E7%94%BB
%E5%B7%A5%E4%BD%9C%E5%AE%A4
Reference
• http://www.hksilicon.com/articles/812903
the new product
• http://m.disneystore.com/elsa-light-up-costume-forkids/mp/1381398/1000396/
the new product
• https://disneyland.disney.go.com/unforgettable/
the video about carnival
• https://disneyland.disney.go.com/
carnival information
• http://www.popdaily.com.tw/article/5068
food about restaurant