1. INTRODUCTION
Flavor X
– meds mostly have bitter taste and are not consumed pleasently
– to help his daughter Kenny Kramm (pharmacist) started to mix medicine with
concentrate flavors, to make meds taste more acceptable
– he discovered concentrate which could be safely mixed with medicine
– he partnered with concentrate firms and helped them to develop Flavor X
• FLAVOR X is helping to make meds taste more friendly, some tastes like candy,42
tastes, vet division
1. INTRODUCTION
Care Pages
• Trying to support pacients and involve family, friends and relatives in whole process
Eric Langshur developed Care Pages, blog for the patient information and support
• Care pages are kind of social network built arround patient (opinions, thoughts)
• Care pages are free service for the customers, paid and offered by the health care
facilities
• over 700 health care facilities are providing Care Pages, acquired by Revolution help in
2007
2. QUESTIONS and ANSWERS
1. Which opportunity is defined as: 1.attractive 2.durable
3.timely and 4.anchored – FLAVOR X
Flavor X already had similar products on the market but they
were not so accepted.
Idea is durable because human consumption of medication is
increasing
This product is not the first on the market but it has become
the best
Since there is wide range of flavor and the product is extended
to the vet line we can claim that product is anchored
2. QUESTIONS and ANSWERS
1. Which opportunity is defined as: 1.attractive 2.durable
3.timely and 4.anchored – CARE PAGES
Care pages were first blog created especially for the patient support
There would always be patients so the service don’t has threaths
Service was inspired by blogs and social networks
An advantage of the service is that Care Pages are customer free,
the service it’s offered by the health facilities which tend to improve
their customer satisfaction
2. QUESTIONS and ANSWERS
2. Why thoses ideas weren’t developed by the
companies/hospitals before the entreprenuers came
to this idea?
-
There was similar products as Flavor X but they weren’t so patient friendly because
they weren’t invented by a entreprenuer driven by his own problem
-
Care Pages service have the same cause, on the other hand only wealthier health
facilities could afford those kind of services; hospitals are focused on providing
tangible human care and patient curing
2. QUESTIONS and ANSWERS
3. Why Care Pages markets its products directly to the
hospitals and not to the consumers like My space and
Facebook?
-
Care Pages are not free service like Facebook, Twitter or Myspace
-
Since that they are trying to provide special addition care for the persons in troublepatients it would be non ethical to charge that care to patients
-
Service in develped in a good faith with the goal of suporting the patients, not to make
their situation more complicated
2. QUESTIONS and ANSWERS
4. Similarities between Flavor X and Care Pages?
-
Both product/service are invented by the entreprenuers driven by
their personal problem
-
Product/service are providing solution or additional solution for the
comon life problems which are we faced with in everyday life
-
Furthermore, they are providing additional value in our lifes by making
our life easier
-
As a simple solutions they are consumer friendly
2. QUESTIONS and ANSWERS
5. How could Flavor X and Care pages use focus groups
to strengthen their products
-
Usage of focus groups could be taken in various ways:
-
To extend their line of products/services
To improve marketing
To improve sales
To create the need of using this products
To create brand awareness, brand image or emotional effectiveness
To check customer satisfaction and detect potential threaths
2. QUESTIONS and ANSWERS
6. In which life situation would be the service of Care
pages acceptable, where it is possible to aply the
same idea?
-
Workers within some company, industry or labor association
Consumer society
Students
Any other special group of interest