MA190109
MA190111
MA190110
MA190203
浦仲緯
陳春米
戚嘉蓁
蔡邑丞
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The business challenge facing 4Food is that it
needs a way to stand out amid 20,000 other
restaurants in New York City.
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A 240-square-foot monitor constantly
streams Twitter tweets, restaurant
information, and Foursquare check-ins.
4food uses social networking and mobile
technology-including Twitter, Foursquare,
and Facebook-to attract customers, to
process reservations, to promote its brand
image, and to solicit customer feedback for
improving its menu offerings.
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This restaurant has multiple options for
placing an order. You can give your order to a
restaurant employee using an iPad, or you
can place the order online yourself.
4Food has its own Facebook page, which it
uses for social marketing.

What makes 4food really stand out is its use
of crowdsourcing for both marketing and
menu development.
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E-commerce and social networking
technology introduced new opportunities for
linking to customers and for distinguishing
products and services.
By taking advantage of social networking
tools,4food is able to differentiate itself from
other restaurants and promote the business
at a very low cost.
Business
Challenges

Design new business
model
Management

Use crowdsourcing for
marketing & menu
development
Utilize FourSquare
Organization

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Deploy Twitter
Deploy ipads
Create Facebook page
Deploy Wi-Fi
Technology
 Opportunities presented by new
technology
 Large number of competitors
Information
System

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Communicate with
customers
Process reservations and
orders
Promote brand identity
Create new menu items
Business
Solutions

Increase sales