南臺科技大學
一百零一學年度畢業專題成果報告
專題名稱: Branding and Marketing Cosplay
系所:應用英文系
指導老師:鄧靖華講師
專題學生:498C0001 王祉硯
498C0005 邱婉菁
498C0019 王姿錞
498C0020 顏雅雯
498C0046 黃家薰
中華民國一零一年一月
Abstract
畫。 此外，我們更進一步策劃如何吸引更
多的顧客。為區分主題餐廳與傳統租衣店的
In view of the rise in the popularity of
不同，我們為顧客提供特別服務，如：彩妝
cosplay, we want to research into the
服務、專業攝影工作室，和量身訂做的服飾，
development of cosplay in Tainan where most
讓角色扮演增加五彩繽紛的生活樂趣，並成
people tend to be conservative. Since cosplay
為一種生活時尚。
is a new activity for the local people, it might
Introduction
be less appealing to them. Under such
circumstances, we are motivated to research
whether a cosplay store or studio will run
successfully in Tainan. We also intend to
explore various strategies to attract local
people to visit a cosplay studio. Furthermore,
we endeavor to find out whether the local
people will be interested in a cosplay theme
restaurant. To obtain people’s opinions, we
spread this information on the internet or in
some particular places and invite people to fill
out the questionnaires. Based on the results of
the survey, we work out a market analysis,
SWOT, and a business plan for our cosplay
theme restaurant, ENJOY, including the
decoration, budgets, discount, and services.
We aim to make it a profitable business.
Cosplay is a kind of subculture which
has been developing fast in Japan since 1990s.
Combining “costume” with “play,” cosplay is
called “cos” for short. “Coser” is a name for
those who cosplay fictional characters. For
good cosers, the first important point is they
should realize the characters they choose to
cosplay or the characteristics of the characters
completely before they do it.
Traditionally,
cosplay
used
to
be
recognized a childish and meaningless activity
and recreation only suitable for people who
can afford to waste their time. However,
cosplay now is more and more acceptable for
people. It has become a trend. Even those
摘要
people who are not crazy about comic books or
在年輕人當中，角色扮演逐漸變成一個新的
animations may cosplay for fun in parties or
休閒活動，但是在保守的大台南地區，角色
night clubs.
扮演的服裝出租店還是不多。因此，我們的
專題主要目的在於市場調查，以便了解是否
可能在台南市北區裡經營一家角色扮演主
題餐廳。為了拓展商機，我們需要了解有多
少當地人口對角色扮演有興趣，並有意願在
我們的主題餐廳消費。針對台南市的高中生
和大學生發送問卷，我們嘗試了解這個族群
對角色扮演主題餐廳 ENJOY 的看法，以及期
待我們提供的服務。以這份問卷為基礎，擬
定出一份包含市場分析以及預算的商業計
As
a
subculture
which
has
been
developing for more than ten years in Taiwan,
cosplay boomed from 1998 on. Since a TV
show about computer games reported cosplay
in 2001, lots of media have discussed the craze.
The number of cosers has been increasing
steadily since 2001, and activities of cosplay
are much more than before. Though in 2006,
some media, namely TVBS or ETTV, and
some experts criticized cosplay as an immoral
activity in a stereotypical way, more and more
watching animations. In addition, they have
people accept it as an interesting pastime.
much more free time to do cosplay.
Nowadays the biggest activities named Comic
World in Taiwan, which used to be held twice
a year in Taipei, are held nine times annually
around Taiwan. In addition, the participants in
the CWT increase rapidly in recent years. To
meet those needs, more and more stores set up
and sell products related to cosplay like
magazines, books, history, costume, and so on.
Based on the survey, we plan to open a
cosplay costume store in Tainan for three
reasons. First, there are very few costume
stores for cosplay in Tainan. Moreover, people
who like and do cosplay are increasing rapidly
every year. The demand in the cosplay market
is obviously growing so that we would like to
investigate whether it is a good timing to open
In view of the rise in the popularity of
this kind of costume store now. Second, the
cosplay, we want to research into the
number of cosplay stores in Tainan is much
development of cosplay in Tainan where most
lower than those of other big cities and the
people tend to be conservative. Cosplay is a
exploitable land is much bigger. Third,
new thing for the local people, so it might be
because we are local residents, we can
difficult for them to accept in the beginning.
definitely know the needs for people who live
Under such circumstances, we are motivated to
in Tainan.
research whether a cosplay store or studio will
run successfully in Tainan. In addition, we also
intend to explore various strategies to attract
local people to visit a cosplay studio.
Furthermore, we want to find out whether it
will work out well if we combine cosplay and
a restaurant together in Tainan. We are curious
how many consumers will come to our
costume store. More importantly, we want to
With the result of survey, we expect to
find out whether many people are interested in
our store and figure out the best strategies for
running a cosplay store to make profits. It is
possible that we will develop a project to apply
for a loan of entrepreneurship from National
Youth Commission in order to initiate the
business.
know whether the local people will be
Market Analysis
interested in a cosplay theme restaurant.
To understand how many local people
To obtain people’s opinions about
are fascinated with cosplay, we design a
opening a cosplay costume store in Tainan, we
questionnaire (See Appendix I & II). We
used
this
distribute three hundred printed copies of the
information on the internet or in some
questionnaire and one hundred online copies of
particular places and invite people to fill out
the questionnaires through Google to senior
the questionnaire. Our main targets were
high students, college students, and people
students groups in colleges in Tainan because
who are working. We focus on the local
most students love reading comic books and
residents in Tainan City because we want to
questionnaires.
We
spread
know how many of them are interested in
cosplay in order to find appropriate strategies
nine
to make cosplay a fashion in Tainan and run a
questionnaire. Forty four male interviewees are
theme restaurant.
fond of cosplay, while thirty five of them reject
There are twenty one questions in our
the
male
activity.
interviewees
The
number
fill
out
of the
the
male
questionnaire, which consists of three parts.
interviewees who are interested in cosplay is
The first section is about cosplay. The second
higher
section is about a theme restaurant. The third
interviewees who detest cosplay.
one is about both cosplay and a theme
Figure1:
than
restaurant. Through the questionnaire, we will
the
results
of
the
male
30
thoughts into our business strategies.
to
number
The Interest in/Rejection of
cosplay:Male
be able to integrate the local residents’
According
the
of
our
questionnaire, our interviewees do not have
high interest in cosplay. Based on the third
25
question, we have found that the rate of the
interest in cosplay is low. The local people in
which is not
importantly,
suitable
one
for
hundred
them.
and
Most
twenty
interviewees stereotype cosplay as an activity
that wastes time and money, so they repel of it.
15
Among them, ninety-one out of three hundred
and ten female residents find it horrible
The
Interest in
cosplay
Local Residnets
Tainan think cosplay is a very strange activity
20
10
The
Rejection
of cosplay
because they think that cosplay is really weird
and vulgar. They also think that the young
people who do cosplay are bad children. Thus,
5
we have to find the solutions to change their
negative attitude toward cosplay.
Figure 1 indicates the numbers of the
0
The Groups
male interviewees who are interested in and
those who reject cosplay. The blue bars
represent the interest in cosplay, while the red
Figure 2 shows the numbers of female
ones represent the rejection of it. According to
interviewees who are interested in and reject
the chart, male students in both high school
cosplay. The blue bars reveal the interest in
and university have higher interest in cosplay.
cosplay, whereas the red ones represent the
Among the male interviewees, the university
rejection of it. The vertical axis is used to
students have the highest interest in cosplay.
measure the number of local residents. The
The others have the lowest interest. Seventy
horizontal axis shows three different groups.
Among
these
female
the
people over ten. According to Figure 3, both
university students are highly interested in
male and female customers are more likely to
cosplay, while the others have very low
visit our theme restaurant with friends and
interest in it. Among one hundred and eighty
classmates. Therefore, consumers will come at
five
least in couples. In this case, we will have
interviewees,
interviewees,
ninety
four
female
interviewees favor cosplay; however, ninety
more tables for two or four people.
one of them do not like the fancy activity. Thus,
the number of female interviewees who are
Figure3:
likely to participate in cosplay is a little higher
than the number of female interviewees who
repel cosplay. More females think that cosplay
is an interesting pastime that they would like to
try one day.
Figure2:
60
The Interest in/Rejection of
Cosplay:Female
50
The
Interest
in cosplay
Local Resdents
40
30
The
Rejection
of cosplay
20
SWOT
Strengths:
Weaknesses:


10
0
Located in a
Heavy expense
popular region
for starting up

Big shop
and running the

Private parking
such big store,
lot
such as
Beautiful
decoration,
customers want to patronize our theme
decoration
maintenance,
restaurant. There are seven different choices,
inside
and repairs
The Groups
Figure 3 tells us the people with whom
each representing the preference of males and


Relaxing and
females. Male consumers like to visit our
romantic
restaurant with friends, classmates, and lovers.
atmosphere
On the contrary, female consumers prefer to
come with friends, classmates, and a group of


Near a big
renting store

High salaries
Fascinating
for hiring a
storefront
professional

Having big
photographer
competitors: Suehirochou Maid Theme Café
ground beside
and a visagiste
and Chuan Kuo Dancing-clothes Inc.
the shop



fewer people
Unique services
playing the
other than
cosplay in
renting store
Tainan
and theme
Higher prices to
restaurant
customers than other
Enough,
coffee shop and
comfortable and
renting shop
different type of
SWOT of Suehirochou Maid Theme Café
Strength




costume for
dancing, and
Threats:





signboard

Ordinary outlook
Interactive
of the floor of the
games
building

The theme of
The space inside
maid is
building is
popular
crowed
Rich meal

The price of
Tainan tend to
growing
be more
business
conservative

Potential
Close to many
competition if
popular
similar coffee
shopping streets
shops and
and department
renting store are
stores
built in Tainan

reasonable
local people in
area with
Growing
No special
meal is
Opportunities:
activities
A variety of

drama.
Near Costco, an

activities
Various
The signboard is
inconspicuous
sundry

cosplay,

Kinds of
product is
seats for every
customers
Weakness
Opportunity


Threat

Close to the
train station
of restaurants are
Staff
opened

communicate
with guests on
if heavy
cosplay
expenses are
Retail accessory
higher than
products
turnovers for
months
Location is hard to
found

its own
website
Too many stores
stand on the same
road make it
Potential failure
subculture of
Other same kinds
inconspicuous
SWOT of Chuan Kuo Dancing-clothes Inc
Strength

Online
Weakness
order

system
To know more about our own niche, we

Delivery
would like to have SWOT analyses of our

Customization
Short
opening time

No discount
on properties

A wide variety of

clothes

10
percent
discount


on
Renting for a
windows
to
attract
potential
customers,
complete set
including the passers-by. On the left-hand side
One size for
of the first floor, there are a cashier counter
the wigs
and a bar with 7 seats. The kitchen and the
renting over ten
meal delivery port are combined with the bar.
costumes
Besides, there are two lavatories for employees
percent
and customers. On the right-hand side, 2
discount for the
bookcases are set. This is the area where our
students
customers can read books about cosplay. On
20
Opportunity
the wall beside the bookcase, there is a
Threat
Five chain stores

Easy to arrive
declining

Easy to park cars
district

Close
to

billboard for customers to write down their


Located
in
Other
neighboring
costume
schools
rental stores
According to this analysis, we know
there are some improvements for our theme
restaurant to do. For instance, we can offer the
shipping service and online order system in
our store website. The customers can make an
order easily and pick it up at home or a
convenience store. In addition, we can extend
rental time to one week. The buyers will have
much time to enjoy the fun of cosplay.
feelings and feedback about our restaurant.
There are 2 areas for seats– indoors and
outdoors. Considering every customer’s right
to choose their seats, we will have different
kinds of tables, chairs-- single, double, and
multiple seats indoors and seats for four
outdoors. There will be even an open space
especially designed for couples. To create a
romantic atmosphere for customers choosing
the space, we will use items in warm colors
such as light yellow chandeliers and soft blue
wall paper in our restaurant to stabilize
people’s mood. On the other hand, customers
who choose outdoor seats will be closer to
nature.
On the second floor, there is a long
Decoration of ENJOY
In our cosplay theme restaurant, ENJOY,
2 floors are open to our customers. The first
floor can accommodate 40 customers at the
same time. Inside the restaurant, there are 40
seats, a bar, a cash counter, 2 lavatories (one
for employees and the other for customers), a
kitchen, a pass-through and a display window
of cosplay costumes.
The entrance will be a non-automatic
door with a beaded crystal curtain attached.
Cosplay costumes will be displayed in glass
counter, a studio for taking photographs and a
big room for changing clothes and making up.
The big room in the corner of second floor is
divided by divans into two areas: one for
changing clothes, the other for making up. The
studio for taking photographs is next to the big
room. In the studio, a green big stage setting is
against the wall in front of the door, and a
computer for editing is between the stage
setting and the door.
The long counter is next to the entrance.
On the counter, we record incoming and
meals except on special theme days. We also
outgoing of costumes with computers so that
offer signature dishes and courses. To boost the
we can control the storage of costumes. There
joyful
are also a few seats for customers to wait for
waitresses or waiters will serve special meals
others. Next to the counter, a small room for
in costumes. In the other words, every set meal
employees is in another corner of the second
will
floor. This room is for the employee to put
characteristics of each festival.
atmosphere
be
on
designed
topic
to
days,
symbolize
our
the
their private stuff and rest. Some files on the
customers and costumes also collect there.
Category
Moreover, the space for storing all costumes is
on the third floor. Various clothes, hats, and
shoes
are
displayed
in
different
Birthday

15% off for every set meal

15% off of the total price
racks
respectively for customers to pick up by
Festival
/
themselves. Those racks are placed in the
middle of the room. Also, there are several
of their orders
Topic days

Pictures-taking service

10% off of consumption of
locked display cabinets against the wall around
the room. A lot of accessories such as rings,
Discount
necklaces, earrings, bracelets, ties, belts, wigs,
gloves, and some properties like plastic swords,
with
NT$ 500
guns, fans are displayed in glass cabinets.
purchase
Discount
Cosplay is supposed to be a joyful
activity, so we expect our customers to
consume food and drinks. To make customers

One point got for NT$ 150

One free drink under 100
Point
dollars when 10 points are
collected; one free dessert
who do not know what cosplay is familiarize
with this novel activity, we will introduce it
collection
under 200 dollars if 20
points are collected.
through our theme restaurant, not just costume

rental, so as to give them different feelings.
The customers who consume for seven
Besides, in our restaurant customers can have a
place to get some rest if they finish the deals of
cosplay. Customers can communicate with the
staff in our store but also make friends and
exchange their opinions with other guests to
get other daily information from different
fields. Therefore, we plan to run a restaurant to
offer set
meals and special meals for
festivals.Our theme restaurant offers regular
(VIP card is needed)
times (called Golden 7) or for 1000 dollars in
our restaurant will get a membership card. In
addition, we prepare birthday cakes for those
customers who come to celebrate their
birthdays. All customers who order special
birthday cakes have to make a reservation a
week before they come to the restaurant. Four
Basic Types of Discount:

The VIP card holders who consume at
our restaurant in the month of their birth
will have 15% off for every set plan, but

For costume rental, we did some surveys
the drinks are not included.
about the service in our questionnaire. The first
On special days like festivals or theme
and second figures show what kinds of
days, customers will have 15% off with
costume our customers need, and the third
the total price of their orders. In addition,
displays what extra service they expect. Based
every customer will receive a present if
on our questionnaire, we find out what services
they participate in activities of theme
we suppose to offer.
days. We also take pictures for customers
Figure4:
free of charge if they bring cameras.

Service
The reasons for renting costume
Basically, the customers who have the
consumption for more than 500 dollars
will get 10% off their total orders.
customers come to our restaurant will obtain
one point. If 10 points are collected, customers
For a performance
13%
Point collection is available. Every time
22%
65%
For the sake of found
memory
For an activity
will have one free drink under 100 dollars; if
20 points are collected, one dessert which
values no more than 200 dollars will be offered
for free. (VIP cards are needed)
First, we provide the costume for not
only cosply but also performance in order to
Basically, ENJOY is not reservation
attract customers and increase our brandwidth
required, but for the convenience of our
in the beginning. As shown in the chart below,
customers, we accept reservation through
the blue section 65.3% of all reasons for
e-mails 2 weeks before and through telephone
renting costume represents the motive for a
from 9 a.m. to 5 p.m. one week before. Our
performance. The other two sections, the
opening time is from Tuesday to Sunday. If the
reason for the sake of fond memory and an
festival is on Monday, there will be activities
activity are comparatively few less than the
and discounts one week earlier from Tuesday
blue section. This indicates that people less
to Sunday.
rent costume for the activities of cosplay but
In our theme restaurant, the prices of
more for the performance.
meals are rather reasonable. The lowest price
For this reason, we have various
is sixty dollars. The cost of a meal is from
costumes for customers to take part in many
NT$150 to 280. We will also have special
activities, including the clothes for cosplay and
offers from time to time. Most importantly, we
traditional costumes or the medieval dresses
will offer a variety of tables for different
for dancing and dram. Our costumes also
numbers of people to choose, especially a table
comprise children’s clothes for festivals like
for two or four.
Halloween and Christmas or performances
such as stage play, musical concert, and ballet.
In terms of cosplay costume, we separate
and little on games, novels, and movies but
it into a few main categories: Animation,
none on palm puppet shows.
Comic books, Games, Novels, Movies, and
Figure 6:
Palm puppet shows. We study which kind
The extra service people
expcet
customers tend to like more, so that we can
Figure 5:
The characters people want to
cosplay
5%
13%
The number of people
choose what kind of cosplay costumes to offer.
120
100
71
80
78
60
40
28
20
0
24%
14%
104
The extra service
Make up
Professional photography in the studio
17%
27%
Customized costume
Costume sales
Animations
Comic books
Games
Novels
Movies
Palm puppet shows
Based on the two figures above, we will
have to keep many clothes in the store, so it
becomes a big problem to manage a great
Figure 5 displays what kind of characters
quantity of clothes and accessories. Our
people want to cosplay: (1.) Animations, 24%;
customers can choose and pick the clothes by
(2.) Comic books, 27%; (3.) Games, 17%; (4.)
themselves. Nevertheless, if they want the
Novels, 14%; (5.) Movies, 13%; (6.) Palm
accessories, they need to write down the assign
puppet shows, 5%.
numbers and give it to the employees with the
The blue and red sectors are accounted for
50% approximately, while the orange sector,
referring to characters in palm puppet shows,
clothes. Even if we have this measure,
multitudinous costumes still cause a problem.
To solve this problem, we will record
represents only 5%. The other three sectors are
every clothes and accessories in the computer
similar to each other. This shows that people
to help us check where they are and whether
tend to have more interest in playing the role
they are on shelf or when they are due. In this
in the animations and comic books with
way, our customers can ask the employee to
costume. Therefore, we will put more
take them down quickly, if they don’t want to
emphasis on those two categories of characters.
go upstairs to find the clothes and every
Our costume will be more focus on those two
accessory by themselves.
Although our most important service is
they can customize the costume. It means they
that we offer our customers a great variety of
can apply for a new costume we don’t have or
costumes, we still add other three service for
the ready-made costume in a special size. The
attracting more customers to come and rent the
Diamond Preferred Card costs a customer one
costume. Based on the survey, the services we
thousand for annual fee. If customers consume
offer include not only costume rental but also
more than ten thousand at a time, they can get
making up, photograph-taking, and customized
a Diamond Preferred Card for free.
costumes.
As the chart above shows, the number of
people is on vertical axis; the extra service is
EXPENSES (before opening)
Decoration
1,000,000
Camera
10,000
Camera tripod
1,000
Background
5,000
Computer
25,000
Clothes
500,000
Cosmetics
10,000
Cooking utensils
100,000
Dishes
10,000
Cutlery
3,000
Cups and glasses
10,000
Cleaning tools
1,000
Tissues
600
Tableware mats
3,000
Others
2,000
Total
1,680,600
placed on horizontal axis. The highest red bar
represents the demand for extra service of
making up. The blue and green bars, each with
a particular content in its extra service,
represent professional photography in the
studio and customized costume, respectively.
The lowest bar representing the extra service,
costume sales, only goes to 28, a quarter of red
bar. This number of people is much less than
others relatively.
According to the chart, we know that
people much more expect those service offered
by our store. We will offer those extra services
including
making
up,
professional
photography in the studio, and customized
costumes.
Therefore,
we
will
employ
professional photographers and a visagiste for
our customers to have the best souvenir of
playing cosplay. Our photographers can edit
the photo such as customer’s body, face, and
the color of hair and eyes. They also can
change the green stage setting into any
background even the scene in the animation.
Moreover, our visagiste’s technique is different
from an ordinary one. He can help our
customers look like the characters they choose
to play. Relative to the customized costume, if
customers apply for a Diamond Preferred Card,
We have 15 tables in our restaurant, and
each of them are four 4 people a time. That is
own and offer tempting prizes to attract
customers.
to say, we may have 36 customers at the same
We check every detail from the orders on
time. Cooking utensils are pots, pans, turning
the internet and give them feedback in three
shovels, and so on. Dishes will cost about
days on our own website or by cell phones. We
10,000, and includes bowls, soup plates, and
will advise our customers to come to the store
plates. We will prepare 120 sets of forks,
to check their sizes. After we make sure what
knives, and spoons, and they are about NT
our customers need, we will do our best to
3,000 dollars. Tissue papers are NT 300 dollars
satisfy
per carton and we will order two cartons at one
communication with our customer to make
time. Tableware mats are NT 1,500 dollars per
them
box, and we will have two boxes. Others are
consumptions. We welcome comments and
menus, pens, and so on.
suggestions from our customers and we will
them.
feel
We
good
will
and
have
have
nice
repeated
Every month, we will demonstrate 3 to 5
respond to them as soon as possible. We want
costumes of the hit characters in comic books
to make people understand more about cosplay
or animations for selling and renting. Some
and take it as a decent leisure activity.
people may want to cosplay the same

characters, so we need to prepare more than
one suit a time. Our prices are not too
The Statement of Potential Expenses
for Running a Theme Restaurant
EXPENSES
Per Year
expensive. We will check the prices in the
Employee wages
1,200,000
Maintenance and
60,000
Accessories
and
repairs
180,000
more expensive than others, we will show our
Ingredients
clothes
78,000
customers that our products can last longer and
Laundry charge
18,000
Makeup bill
24,000
good and gain chances that they consume in
Photograph
43,200
our store again.
Phone
charge bills
3,600
Utilities bill
300,000
animation, for instance, CWT, FF, etc. When
Gas bill
39,000
we join the exhibitions, we have more chances
Other
other store, and set our prices a little lower
than theirs or as same as theirs to attract our
customers. However, we will make sure that
we still gain enough profits. If our price is
are more delicate than others. Or, we will give
customers some coupons to make them feel
To expand the market, we will join the
exhibitions
related
to
comic
books
or
office
24,000
to meet those who really love and do cosplay,
and it is a perfect timing to promote our store
Business
expenses taxes
12,000
to them. Every three months, we will hold
Insurance
1,500
Total Expenses
1,983,300
activities such as a cosplay competition on our
We
estimate
that
it
will
cost
networking sites. They will get 10 percent
approximately 2 million dollars in total every
discount of all meals if people patronize our
year for running the theme restaurant. All
restaurant.
expenses are considered carefully. In order to
In case some students have no smart
lower the budget, we search for quoted prices
phones, we also give them this special discount
of several companies to find the best prices.
when they bring their student’s identity card to
But, as the top priority for us, the quality of the
our restaurant. Furthermore, there will be
service should not be sacrificed for the sake of
promotion to encourage customers to buy one
cost saving.
and get one free of particular meal on the first
Our theme restaurant will hire five
day of every month. People can save their
employees. At first, the salaries for workers
money and invite their good friends to our
might be lower. With the increase of net
restaurant by this chance.
incomes, all staff can share some bonuses
since good welfare will motivate employees to
throw themselves body and soul into their
Location
Figure 7 showed that where the theme
work. Besides, we plan to arrange a free
restaruant will be. The theme restaruant will be
two-day trip at the end of the year for our
located NO.427, Wen-Shian Road, North
employees. In important festivals, we will also
District, Tianan City near the Costco. The
present them gifts to show our heartfelt thanks
major road is the Wen-Shian Road. Our
to them.
restaruant is near the B&Q. There is a also gas
To give customers excellent service, we
order fresh ingredients and latest accessories
station in the north of the restaruant.
Figure 7:
every week. In order to ensure the quality of
our costumes, our employees must inspect and
record broken facilities every day for repairs.
Most important, we prefer modern equipment
since comfortable environment will attract
numerous clients to patronize our restaurant.
We believe that the customers will be satisfied
with our theme restaurant.
As for the strategies of restaurant
management, we will carry out some discount
campaigns to increase its income because of

Primary Market Area: the customs
the enormous expenses of running a restaurant.
who go to the Garden Night
For instance, check-in at our cosplay theme
Market, Shiau-Bei Market, three
restaurant -- ENJOY. In the daily life, it’s
sections Shi-Men Road, and
common to see lots of people use their smart
Shi-Nung Road.
phones to chat with friends in the social

Secondary Market Area: the
populations living in other districts,
restaurant to each other and come again for
who take the bus, drive the car or
cosplay. The store will hold some activities to
ride the motorcycle.
impress
The market areas which are th e customs
our
consumers.
The
innovative
services, for instance, making up and taking
are basically most from Tianan city and the
photos for customers will also be the vintage
Tianan County, which we called it before. Our
niche of our restaurant. ENJOY is an attractive
market areas encompass the companies, the
cosplay theme restaurant, and it is for sure a
schools, such as the universities, the senior
store that will gain profits.
high schools, and the residences living near
our restaurant. The local population in the
Appendix I
Northern District is approximately 1,800,000.
Cosplay Theme Restaurant
The range sexes of our potential customs are
from the seven-year- old to the thirty-year-old.
Questionnaire
The sex and the income are unlimited. Any
Dear everyone. We are the students from
profession and educational levels are
the department of Applied English at Southern
acceptable.
Taiwan University. For our graduation project,
Conclusion
we
need
your
precious
opinions
and
cooperation. This questionnaire is only for our
Cosplay is an activity that is more and
survey, rather than any other purposes. All
more acceptable and available nowadays.
information will be kept confidential. Thank
However, there are few store related to cosplay.
you for your cooperation.
It means that cosplay theme restaurant has
great potential for future development. Then
Gender: Male Female
we have a good site on the main road. The
Status: Senior high University Others
store is near the spots where people gather and
shop, for example, Costco, markets, and so on.
(ex. Junior high, Graduate schools,
Our store will also be a magnet someday.
Workers)
Our cosplay theme restaurant, ENJOY, will be
a promising busines. To attract everyone, the
Age: Under 14  15 to 19 20 to 24
advertisements and the commercials will be
More than 24
shown in newspapers and on the internet such
as an introductory video on the youtube, a
short clip on our own facebook. Once the store
Residents in Tainan city: Yes No
Part I : Costume Rental Store
draws people’s attention, people will come and
consume in the store. We have confidence that
customers will be satisfied with the sweet
1.
What do you think about
cosplay?(multiple-choice)
services, the cheerful atmosphere, and the nice
products. Then they will talk about our
Positive
____ 1. Newfangled
Yes
____ 2. Interesting
No (Please skip to the question 6)
____ 3. Playing the roles they imitate
____ 4. Making friends from every field
6.
Negative
What category do the characters you
cosplay belong to?
____ 1. Childish
Animations Comic books Games
____ 2. Harmful to morality
Novels Movies Palm puppet
____ 3. Wasting time and money
shows
____ 4. Only for fans of comic books
7.
2.
Have you ever rented any costume?
Would you reject people who participate in activities
Yes
of cosplay?(Please provide reasons)
No (Please skip to the question 9)
Yes ____________________________
No____________________________
8.
Why did you rent costume?
(multiple-choice)
3.
Do you participate in cosplay? (Please provide
For a performance (play or show)
reasons)
For the sake of fond memory
Ye______________________________
For an activity
No_____________________________
9.
4.
Is it reasonable to charge for meals from
What extra service do you expect a
costume rental store to offer?(only one choice)
one hundred fifty to two hundred eighty?
Make up
Yes
Professional photography in the studio
No
Customized costume
Costume sales
5.
Do you have any experience in cosplay?
PartⅡ: Theme Restaurant
1.
Is it OK to charge a minimum of sixty
6.
How often would you patronize a cosplay
dollars?
theme restaurant in one month?
Yes
Once or less Twice Three times
No
Four times Five times More than
five times
2.
Is it reasonable to charge for meals from
one hundred fifty to two hundred eighty?
7.
What is your favorite alternative for
Yes
discounts?(only one choice)
No
Birthday Holidays  Purchase
program at a target amount Bonus
3.
Who do you want to patronize a cosplay
points
theme restaurant with? (multiple-choice)
Alone Lover Colleagues Family
8.
When choosing a restaurant, what is the
Friends Classmates Group (over ten
most important factor for you?
people)
Environment (decoration, theme,
hygiene)
4.
5.
Why do you patronize a cosplay theme
Food (freshness, kind, main courses)
restaurant?
Service (attitude, uniform, speed of
A newfangled trend Invitation of
serving, special program)
friends Enthusiasm for cosplay
Convenience (place, order, numbers of
Other__________
seats)
When do you like to patronize a cosplay
Part III: Combination Restaurant
theme restaurant?
with Costume Rental Services
Lunch Dinner Any time
1.
Are you more willing to consume in a
restaurant which also offers costume
rental services?
Appendix II
Cosplay 複合式主題餐廳
問卷調查
Yes No Not sure
您好，我們是就讀南台科大應英系的學
2.
Would you like to look around in a
生，由於製作學校畢業專題，需要各位寶貴
costume rental store when you are having
的意見與配合。本問卷僅供研究之用，資料
meals in a restaurant adjacent to it?
不會外洩，敬請放心作答，謝謝您的合作。
Yes No Not sure
性別: □男 □女
3.
Would you like to have meals in an
目前就讀學歷：□高中 □大學 □其他（ex:
adjacent restaurant as you consume in a
中小學、研究所、社會人士）
costume rental store?
年紀: □14 歲以下 □15 ~ 19 歲 □20 ~ 24
Yes No Not sure
歲 □25 歲以上
居住地(台南): □是 □否
4.
Have you ever heard of any combination
restaurant that offers costume rental
第一部分:
services? If you do, how did you hear
1. 對 COS 有什麼印象?（可複選）
about that? (multiple-choice)
From a friend From your family
From a colleague Spotted incidentally
On the internet In advertisements In
a magazine Never
COS 租衣
□正面_____ 新奇 有趣 可更融入角色
可擴展社交圈
□負面_____ 幼稚 傷風敗俗 浪費時間
與金錢 只有宅男與宅女才會參與
□沒印象______________(原因必填)
2. 是否能接受別人 COS?
□是
□否__________(原因必填)
3. 是否能接受自己 COS?
□是
□否__________(原因必填)
4. 是否有 COS 的經驗?
□有
4. 光顧的原因為?
□沒有 (請跳至第六題)
□新奇
5. COS 的角色是屬於哪一類? (可複選)
□動畫
□電影
□漫畫
□遊戲
好者
□小說
□電影
□漫畫
□布袋戲
□遊戲
□小說
□都不想
□1 or 更少
□5
□任何時候
□2
□3
□4
□5 次以上
7. 最喜歡的折扣方式為?（單選）
□壽星
□沒有 (請跳至第九題)
□節日
□消費滿額會打折
□集點
8. 租衣原因為?（可複選）
□戲劇表演
□晚飯
6. 一個月平均次數為?
7. 是否有租衣經驗嗎?
□有
□其他_______________________
□午飯
6. 是否想嘗試 COS 哪一類角色? (可複選)
□Cosplay 愛
5. 喜歡於何時光顧本店?
□布袋戲
□動畫
□朋友邀約
□私拍(私下自己拍)
□外拍(讓別人拍)
8. 選擇餐廳時，您認為以下哪項因素最為重
要?（單選）
9. 您最希望 COS 租衣店能額外提供什麼服務?（單
□環境(裝潢、主題、衛生情況)
選）
□食物(新鮮度、種類、招牌菜色)
□化妝
□室內專業攝影師拍照
□訂做衣服
□服務(服務生態度、制服、上菜速度、
□購買現成衣服
特別節目)
□方便程度(地點、訂桌服務、座位數量)
第二部分: 主題餐廳
第三部分: 綜合
1. 是否可接受最低消費金額為 60 元?
□是
□否
1.
2. 是否可接受餐點價位為 150 ~280 元之間?
□是
□否
朋友
□情侶
□同學
往消費的意願?
□是
3. 會想跟誰一起光顧本店? (可複選)
□獨自
COS 租衣加上餐飲服務是否會提高前
□同事
□家人
□團體活動(10 人以上)
□否
□不一定
2. 光顧 COS 租衣店會想同時在主題餐廳用
□
餐嗎?
□是
□否
□不一定
3. 光顧主題餐廳會想 COS 租衣嗎?
□是
□否
□不一定
4. 過去是否有去 cos 租衣結合餐廳類似的經
驗?如果有，通常是藉由何種管道得知?
□同好或朋友推薦
□同事
□家人
□網路
□廣告 DM
□雜誌
□自己發現 □沒有