Interpretation of “Heard ‘Em Say” by Kanye West In Kanye West’s “Heard ‘Em Say” the narrator paints a bleak picture of life in urban America and how difficult it is to stay hopeful when everything seems impossible. By using figurative devices, such as rhetorical questions, pun, and alliteration, West drives home the idea of hopelessness and despair in urban America. West uses a rhetorical question to create the tone of song. It is obvious that the narrator is referring to somebody who is promising, demanding and teasing the ‘we’ of the song. By the colloquial language, it is safe to assume that the ‘we’ are people who live in the ghettos of America. The ‘somebody’ is less obvious, but could be the conservative politicians of America, who often criticize the lifestyle of those who live in the ghetto. West’s rhetorical question of “Before you ask me to go get a job today/ Can I at least get a raise on the minimum wage?” is indicative of how those who live on assistance are viewed as lazy, but as the narrator says, the minimum wage is not enough to make a decent living. Next, West uses the literary device of the pun. He uses it two times, but the most obvious is when he writes that “But they can’t cop cars without seein’ cop cars/I guess they want us all behind bars, I know it.” Before this line, West describes how people living the ghetto see things they want on TV and often look up to “dope boys”, or “drug dealers”, who usually own nice things. West makes the comparison between dope boys and rock stars but says that unlike rock stars, dope boys can not ‘cop,’ or get, cars without seeing running into the police. Copping cars can mean two things here—either driving a nice car will get someone in the ghetto pulled over or that someone has stolen a car. In either instance, it is an accurate pun. Lastly, West uses alliteration and the repetition of words in the chorus to convey the unpromising future of living in the ghetto. West begins the song with an echo of “Wake up Mr. West,” implying to the listener that Mr. West was possibly asleep and dreaming; possibly dreaming of a better life in the ghetto. The echo continues throughout the song as the words of the chorus, “And I heard ‘em say, nothin’s ever promised tomorrow today” repeat, conveying to the listener that the promises given today may not be valid tomorrow. At the end of the song, West uses alliteration at the beginning of the chorus stating, “With these worthless words” conveying that whatever has been promised to the ‘we’ is not worth anything. West’s use of figurative language illustrates to the listener what life is like when all hopes and promises are gone. By continually stating that “…it hurts but it may be the only way” the narrator tells the listeners that life is never easy, especially life in the ghetto. Although the upbeat tempo of the chorus and reprise mask the gloom and depression of the song, West is able to show through the verses that life in the ghetto is hard.