服務與品質管理 Evolution of B2C e-commerce in Japan 班級：碩研工二甲 學號：M98U0205 學生：賴思妤 授課老師：廖顯宗 The Japanese Konbini Distribution System • Most of the U.S. convenience stores not only sell merchandise on the shelves, but also be gas stations. • Japan supermarket currently has over 50,000 distribution points, and has a distribution network and provides online ordering of goods and payments received. • The largest convenience store is Ito-Yokado. It has 8153 7-Eleven. • Market segmentation, the gradual saturation of convenience stores, so stores use technology to expand sales, install the network connection-ordering machines. Therefore, customers have opportunities to purchase the products and services that will not be sold in a general store. The Japanese Konbini Distribution System • Shopping machine can be online sales, enhance the sales in the convenience store, including lack of display space and inventory costs of goods. • In general, convenience store is small, the high volume of goods sold, but the shopping machine can increase 1000 goods, and there is no inventory pressure. • Unlike the U.S., this system need not be delivery to home, the customer will personally pick up, thus saving many of the costs. • This solution not only solved the problem of small stores and shops provide goods and services diversification, but also reduce the credit card usage, lack of access to the network of alternative pipelines, and the lack of flexibility in delivery time. The Internet Shopping Experience • Customers can enter the network at home or order the use of commercial wire machine, log in the store website or the online shop. • Online shop offers non-stock goods in the store. • After choice of goods, while reluctant to provide credit card information online, customers can choose 7-Eleven pick as a payment method. • Payment method in stores, customers can print bar codes to purchase orders, then go to the nearby convenience store pick as a payments. • Online shoppers without the printer can offer the purchase number for store staff as an alternative method. The Internet Shopping Experience • The actual goods will delivery to the shop in a few days, waiting for customers to receive. • Flowers or large volume of goods that require protection will be directly delivered to customers home. • Software and music and other digital goods can be ordered and downloaded directly from the online-ordering machine. • The online-ordering machine includes digital printing machine, can immediately transfer the digital pictures or photos that customer buy. • Using mini CD-ROM drive and memory card slot, let customers to buy and immediately use their favorite songs. The Internet Shopping Experience The Internet Shopping Experience Customers Konbinis Other E-Tailers Free access to the Internet from the store online terminal Diversification of products offered without holding Easy order pick-up Increased number of Economy of using customers and frequency centralized distribution of visits centers Convenient payment method any time , any day New source of revenue from payment commissions Multiple payment methods , including cash Easy to implement a secure , reliable , lowcost payment Partner with a well known convenience store chain M-Commerce Development • • Unlimited phenomenon in Japan, open a huge e-commerce market, for the following four basic elements: 1. The high penetration of Internet. 2.Packet data network to promote the economic application of interactive services. 3.Content providers have equal opportunities to stimulate innovation. 4.Sufficient environment and time to browse the Web using a mobile device. In these elements, the last is the unique experience in Japan. The Marriage Of “Konbini and Mobile” • The mobile commerce of convenience store beyond the concept of PDA mobile and mobile Internet access device mobility. • Network from the convenience store concept with the mobile connection, combined with marketing and "any time, any place. " • Customers used a direct code number to order merchandise by mobile phones. • There is a direct code for each commodity in the free directory.