服務與品質管理
Evolution of B2C e-commerce in Japan
班級：碩研工二甲
學號：M98U0205
學生：賴思妤
授課老師：廖顯宗
The Japanese Konbini Distribution System
• Most of the U.S. convenience stores not only sell merchandise on
the shelves, but also be gas stations.
• Japan supermarket currently has over 50,000 distribution points,
and has a distribution network and provides online ordering of
goods and payments received.
• The largest convenience store is Ito-Yokado. It has 8153 7-Eleven.
• Market segmentation, the gradual saturation of convenience stores,
so stores use technology to expand sales, install the network
connection-ordering machines. Therefore, customers have
opportunities to purchase the products and services that will not be
sold in a general store.
The Japanese Konbini Distribution System
• Shopping machine can be online sales, enhance the sales in the
convenience store, including lack of display space and inventory
costs of goods.
• In general, convenience store is small, the high volume of goods sold,
but the shopping machine can increase 1000 goods, and there is no
inventory pressure.
• Unlike the U.S., this system need not be delivery to home, the
customer will personally pick up, thus saving many of the costs.
• This solution not only solved the problem of small stores and shops
provide goods and services diversification, but also reduce the credit
card usage, lack of access to the network of alternative pipelines,
and the lack of flexibility in delivery time.
The Internet Shopping Experience
• Customers can enter the network at home or order the use of
commercial wire machine, log in the store website or the online
shop.
• Online shop offers non-stock goods in the store.
• After choice of goods, while reluctant to provide credit card
information online, customers can choose 7-Eleven pick as a
payment method.
• Payment method in stores, customers can print bar codes to
purchase orders, then go to the nearby convenience store pick as a
payments.
• Online shoppers without the printer can offer the purchase number
for store staff as an alternative method.
The Internet Shopping Experience
• The actual goods will delivery to the shop in a few days, waiting for
customers to receive.
• Flowers or large volume of goods that require protection will be
directly delivered to customers home.
• Software and music and other digital goods can be ordered and
downloaded directly from the online-ordering machine.
• The online-ordering machine includes digital printing machine, can
immediately transfer the digital pictures or photos that customer
buy.
• Using mini CD-ROM drive and memory card slot, let customers to
buy and immediately use their favorite songs.
The Internet Shopping Experience
The Internet Shopping Experience
Customers
Konbinis
Other E-Tailers
Free access to the
Internet from the store
online terminal
Diversification of
products offered without
holding
Easy order pick-up
Increased number of
Economy of using
customers and frequency centralized distribution
of visits
centers
Convenient payment
method any time , any
day
New source of revenue
from payment
commissions
Multiple payment
methods , including cash
Easy to implement a
secure , reliable , lowcost payment
Partner with a well
known convenience store
chain
M-Commerce Development
•
•
Unlimited phenomenon in Japan, open a huge e-commerce
market, for the following four basic elements:
1. The high penetration of Internet.
2.Packet data network to promote the economic application of
interactive services.
3.Content providers have equal opportunities to stimulate
innovation.
4.Sufficient environment and time to browse the Web using a
mobile device.
In these elements, the last is the unique experience in Japan.
The Marriage Of “Konbini and Mobile”
• The mobile commerce of convenience store beyond the concept of
PDA mobile and mobile Internet access device mobility.
• Network from the convenience store concept with the mobile
connection, combined with marketing and "any time, any place. "
• Customers used a direct code number to order merchandise by
mobile phones.
• There is a direct code for each commodity in the free directory.