An Exploration of the Relationships among Social Representations, Social Networks
and Resident’s Leisure Involvement in the Context of Wildlife Festivals
--A Case of the Snow Goose Festival in Delta City-Pei-Wen Huang
Purpose
The purpose of this study is to identify the relationships among social representations,
social networks and resident’s leisure involvement; and to determine the relative efficacy of
social representations and social networks in predicting the resident leisure involvement with
wildlife festivals. The results will be made available to the communities and may be useful
in designing future wildlife festivals and the development of community tourism
Research diagram
Social networks
Resident’s leisure
involvement
Social representations
Hypotheses
Hypothesis 1：The social representations will positively affect the resident’s leisure
involvement.
Hypothesis 2：The social networks will positively affect the resident’s leisure involvement.
Hypothesis 3：The social networks will moderate the effect of social representations on the
resident’s leisure involvement.
Scope of research
This research will focus on the study of wildlife festivals, and study a case of the snow
goose festival in Delta city.
Data gathering
The surveys will be conducted through field investigations, interviews on experts and
questionnaires.
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