Key factors for the acceptance of Green
IT of IT professionals
作者：張明德
南台科技大學
資訊傳播系研究生
In the twenty-first century, technologies have benefited us in many aspects, but
they also consume a lot of precious resources and damage our living environment. For
many companies protecting our living environment and reducing the waste of
resources have become an important issue. Currently, many environmental protection
methods have been proposed. Among them, Green IT is one of the most important
methods. The core concept of Green IT includes using low-energy consuming
products and effectively managing IT infrastructure. If these two concepts can be
applied in companies, the companies will be able to reduce the cost of energy and
improve their image. However, not many companies have employed Green IT today.
Thus, we aim to explore the key factors influencing the acceptance of Green IT. More
specifically, we explore the antecedents of the acceptance of Green IT of IT
professionals.
Based on Venkatesh’s et al. (2003) Unified Theory of Acceptance & Use of
Technology (UTAUT) and environment related literatures, we propose an integrated
model for examining the factors that influence Green IT acceptance of IT
professionals.
The model consists of the constructs of cost benefit expectancy,
environmental benefit expectancy, effort expectancy, social influence, environmental
responsibility and environmental protection knowledge. It is expected that the result
of this study could provide us a more comprehensive understanding regarding why IT
professionals accept Green IT. The understanding is useful for the promotion of Green
IT.
Keyword: Green IT, Unified Theory of Acceptance & Use of Technology (UTAUT),
Environmental Responsibility, Environmental Protection Knowledge