廣告設計課程大綱
課程概述
This course is centered on learning how we can communicate both CF and printed advertising
messages visually using metaphor, typography, art elements, layout, filming skills and white space.
課程目標
The course will include some lecture from the instructor, some individual reading and research and
discussion, in-class exercises and assignments, and outside of class work. Class time is minimal and the time
needs to be used for the most difficult and advanced areas of question. We should not waste our time together
on material that could have been mastered prior to the meeting.
The instructor will lead discussions, provide useful exercises to gauge your progress,
prepare tests and projects to evaluate your knowledge and skills, and be available for
individual consultation as needed. Remember, however, that the instructor is only a guide:
the journey is yours and yours alone. Do not expect to be spoonfed information
課程大綱 -- 中文之課程單元主題
1, Introduction to Advertising
2, Analysis of Advertising Creativity
3, Metaphors on Advertising
4, Critics on a movie about advertising industry
5, Principles and theories on advertisement
6, Visual psychology of advertising
7, Assignment presentation