Our Earth,
Online
the summer internship of
Erin Sherman ’11
with OurEarth.org
The Missing Link:
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501(c)(3) not-for-profit
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All-volunteer
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Web-based
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Mission: to make it easier for the public to find
environmental information
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Components:
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College Directory
Recycling Directory
Helpful links
Newsletter
More directories (green jobs, NPOs) to come!
Interning with OurEarth
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Working remotely
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Involvement in many activities:
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Updating directories
Creating new databases
Participating in eco-competitions
Making new contacts
Attending webinars
Writing the newsletter
Brainstorming business strategies
Managing teams of fellow interns
. . . and sometimes, something completely
different
Research on the Web
The Company and its Allies
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Business plan
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The challenge of the 501(c)(3)
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Public support
Enough support
Contacts:
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University sustainability offices
Environmentally conscious companies
Local marketing, web development, and
PR firm
Multimedia Marketing
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“My” project – led a team of about 8 other
interns
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Writing, recording, and editing music and
videos for our application to the Pepsi
Refresh grant program
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Official video
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Explains organization’s purpose
To be posted on Refresh site
Unofficial video
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Draws attention to our application and
our site
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Makes use of a time-honored tradition .
. . the music video parody
Fort Tryon
Park, NYC
August 2010
Moving Forward
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Not what I expected
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Learning to manage and lead
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After graduation
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Conservation psychology in the ivory
tower?
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Or in the marketing firm?
Thank you!
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Princeton Environmental Institute
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John Ullman and OurEarth.org