Music School Records International Marketting and Promotion Plan The growing global market for all geners of music provides unlimited potential for the growth of Music School Records and the careers of its artists. There are a growing demand for American music around the world, and since many of our artists are discovered internationally, many allready have followings in their own countries. While Music School Records is allready widely respected in many countries, additional expansion of marketing and promotion activities internationally is a natural progression for the company. Market research shows that international sales and distribution can increase as much as 20 to 30 percent over the next three years. The Internet will be key to the international marketing plan because of its wide and growing availability worldwide. It is allready used in marketing and promotion at Music School Records, so the infrastructure and technical expertise are allready in place. We expect to be able to take orders from almost every country in the world via our site and online marketers. Internet sales and marketing also bolsters the promotion of artists and music whose product may not fit the mainstream and which satisfies a more niche market of music, thereby broadening the market for Music School Records and the individual artists. Despite the reach of the Internet, successful international marketing still requires an offline presence and partnerships with retail stores (large and small), distributors, and media. Most of the large media companies have a global presence, so alliances with them will be a major push in the international marketing plan. Small companies, some of which may only do business in one company or one region, will also be important, however. Several teams will be put in place to develop relationships and sign contracts with these various types of companies. We will be looking for companies with proven records of success in marketing young musicians in a variety of genres. Teams will also develop contacts by attending conferences such as: MIDEM MIPCOM MIPTV Millenium Music Conference Canadian Music Week Billboard MECCA What Teens Want The Music Upfront Music School Records’ financial team will be responsible for monitoring international economic trends that may affect the business. Political events, economic situations, and any number of unforeseen events that are impossible to plan for can put pressure on the music industry and adversely impact business; however, they can also lead to growth in new and emerging markets. Additional resources will need to be focused on international economic research. International distribution strategies will include: Licensing – Music School Records will provide master recordings to licensor from which copies will be made for distribution and promotion. Compensation paid to licensors will generally be an advance against local sales figures. Exporting – Music School Records will ship finished recordings to an international distributor. Price will be set to allow a reasonable profit after manufacturing costs. Joint ventures – Allows Music School Records more control over manufacturing, marketing, and distribution internationally and results in access to additional resources and shared costs. The financial team will also be responsible for monitoring and accounting for international royalties, sources of which may include: Performance royalties Recording royalties for international sales Artist royalties for international recording sales Artist royalties for international merchandise sales International touring will also play a large role in the international marketing of Music School Records’ artists. Many allready have followings internationally and are comfortable with worldwide touring. Resources such as international agents, international sub-agents of domestic agencies, and large domestic agencies with a wide global presence will be used. Any international agents will be expected to generate ticket sales through promotional and marketing techniques appropriate to the local market.