Main Ideas Summary Practice, Unit 2,
Product Placement, pp 25-27
1. Write one-sentence summary (=main idea) of article:
This article demonstrates how movies, TV shows, and other forms of
entertainment are mediums for marketing and advertising through
product placement.
2. Now, expand this short summary into a longer, full summary of the
article by creating main idea statements for each of the topics of this
article listed on p. 28.
Examples of product placement 
Product placement can happen in a variety of ways, from characters
wearing clothes with a sponsor’s logo, to the more subtle inclusion of
products in the background.
Problems advertisers have 
Product placement is an effective option for advertisers, who struggle
with consumers skipping their commercials through DVRs and
distraction media.
Cost of product placement 
Product placement is a fraction of the price of commercials, therefore
may be a better financial strategy than regular advertising.
Advantages of product placement 
In addition to its low cost, product placement has the advantages of
potentially linking their products to positive images (good guys) and
making problems associated with commercial advertising less
threatening.
ADDITION: Dangers of product placement 
Alongside the advantages of this technique, however, product placers
must be cautious not to over-place products in media, and be
particularly careful with online videos, which are easily changed into
jokes.
3. Put together your summary by putting these main ideas in order and
making adjustments where needed (especially watching for repetition):
This article demonstrates how movies, TV shows, and other forms of
entertainment are mediums for marketing and advertising through
product placement. Product placement can happen in a variety of ways,
from characters wearing clothes with a sponsor’s logo, to the more subtle
inclusion of products in the background. It is an effective option for
advertisers, who struggle with consumers skipping their commercials
through DVRs and distraction media, and is a fraction of the price of
commercials. In addition to its low cost, product placement has the
advantages of potentially linking their products to positive images (good
guys). Alongside the advantages of this technique, however, product
placers must be cautious not to over-place products in media, and be
particularly careful with online videos, which are easily changed into
jokes.