A New Line of Action in the Rockies and Beyond
CELTIC MUSIC PERFORMANCE
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All the Irish Music You Want!
CELTIC MUSIC
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Distinctive Style of Ireland and Scotland
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Applies to
o

Easy-Listening

“Mood” Music
Marketed as

Relaxing

Evocative
REACHING NEW HEIGHTS WITH OUR 2016 GOALS
EXPANDING OUR PLACE IN THE
ACTION
SKIING
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

A popular sport with
staying power
Average age of participant:
35 years
Healthier lifestyles
contribute to longevity in
the sport
SNOWBOARDING
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
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Fastest growing winter sport
Average age of participant:
23 years
82% of participants are
males in the 13 to 24 year
age group
WINTER SPORTS IN THE WESTERN U.S.
OUR MOST POPULAR WINTER PRODUCTS
500
0
Jackets

Fall
Winter
Spring
1000
Skis

1500
Bindings

2000
Goggles

2500
Boots

Snowboards
Boots
Goggles
Bindings
Skis
Jackets
Snowboards
