GLOBAL BUSINESS
STRATEGY
IBN420
BAS International Business Program
North Seattle College

Origin of STRATEGY
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Greek stratēgia generalship, from stratēgos
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First Known Use: 1810
WHAT IS STRATEGY?
 Military
origins
1
a
(1) : the science and art of employing the political,
economic, psychological, and military forces of a
nation or group of nations to afford the maximum
support to adopted policies in peace or war (2) : the
science and art of military command exercised to
meet the enemy in combat under advantageous
conditions
WHAT IS STRATEGY?
 Biology
 an
adaptation or complex of adaptations (as of
behavior, metabolism, or structure) that serves or
appears to serve an important function in achieving
evolutionary success
WHAT IS STRATEGY?
a
: a careful plan or method : a clever stratagem
b
: the art of devising or employing plans or
stratagems toward a goal
WHAT IS STRATEGY?

: a careful plan or method for achieving a particular
goal usually over a long period of time
:
the skill of making or carrying out plans to achieve a
goal
WHAT IS STATEGY?
Synonyms
arrangement, blueprint, design, game, game plan, ground plan,
master plan, program, project, road map, scheme, plan, system
WHAT IS STRATEGY?
tac·tic
noun \ˈtak-tik\ : an action or method that is
planned and used to achieve a particular goal
tactics : the activity or skill of organizing and
moving soldiers and equipment in a military
battle
Examples of TACTIC
an effective tactic for solving crimes
We may need to change tactics.
a specialist in naval tactics
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Choices

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
Priorities



What to do
What not to do
What to do first
What to do second

Where to focus resources

Where not to focus resources
Trade-offs
WHAT IS STRATEGY?
 What
to do and not to do
 Product
Market Strategy
 Competitive
 Strategic
Strategy
Scope
 Globalization
Strategy
GLOBAL BUSINESS STRATEGY