_______ North Seattle Community College ________________________________________
Business, Engineering, and IT
Course Establishment Form
Outline
Effective Date: Winter 2014
Division:
Business, Engineering &
Information Technologies
Program/Dept:
International Business/BUS
Course Number:
IBN 420
Credits: 5
Variable:
Course Title:
Global Business Strategy
Inst. Intent:
21 Vocational Preparatory
Fee: Yes
No X
CIP: 52.1101
Type
Degree/Certificate Requirement:
Yes X
No:
Name of Degree/Certificate:
Bachelor of Applied Science (BAS) in
International Business
Distribution Requirement for AA/AS:
Not Applicable
Transfer Status to 4-year institution:
Yes
No: X
If yes, please describe:
Not Applicable
Course length:
11 Weeks
55
Course Contact Hours:
Lecture: 55
Prerequisite:
Class Size: 30
Lab: 0
Yes: X
Clinical: 0
Other: 0
System: 0
No:
If yes, please describe:
Acceptance into the International Business BAS program
Required Placement Tests:
Yes
No x
If yes, please describe:
Comments:
Course Description:
This course examines the fundamentals of business strategy development within a global context.
Students learn to consider the impact of external environmental influences together with the constraints of
an enterprise’s internal strengths and weaknesses to develop a global strategy that competes in a
competitive business environment.
.
Page 2
Course Goals:
The goal of this course is to introduce the student to some of the elements of creating a global business
strategy.
NSCC Essential Learning Outcomes Met by Course:
Knowledge
 Facts, theories, perspectives and methodologies within and across disciplines
Debate facts, theories, perspectives and methodologies about strategic development in a global
environment.
Intellectual and Practical Skills, including

intercultural knowledge and competence
Apply strategic alternatives to scenarios that address global business challenges.
Personal & Social Responsibility, including

intercultural knowledge and competence
Analyze cultural dimensions and ways of doing business, and apply that cultural knowledge to
developing a global strategy.
Integrative and Applied Learning

Synthesis and application of knowledge, skills, and responsibilities to new settings and problems
Create and defend a competitive global business strategy.
Course Outcomes/Learning Objectives:
Upon successful completion of this course, students will be able to …
1. Explain what “strategy” means within a business context.
2. Discuss the current globalization trends and their implications.
3. Analyze the role of culture in developing strategy.
4. Apply international trade theory to alternative business strategies.
5. Demonstrate an understanding of the impact of Foreign Direct Investment (FDI) on the home and
host country and the companies involved.
6. Debate the various techniques of exporting and importing, and describe their strategic implications.
7. Explain the role of marketing in strategy development and implementation.
8. Develop a strategy for a real or hypothetical business.
Topical Outline and/or Major Divisions:
I.
Defining Strategy
II.
Globalization and the Political Economy
III.
International Trade Theory
IV.
The Political Economy of International Trade
V.
Foreign Direct Investment
VI.
Regional Economic Integration
VII. The Strategy of International Business
VIII. The Organization of International Business
IX.
Entry Strategy and Strategic Alliances
X.
Exporting, Importing, and Countertrade
XI.
Financial Management and its Relation to Strategy
Course Requirements (Expectations of Students):
Students will be expected to demonstrate the ability to perform specific competencies listed under “Course
Outcomes/Learning Objectives.”
Methods of Assessment/Evaluation:
1. Student assignments, tests, and/or projects will be evaluated by the instructor.
2. Final grades are assigned according to published grading standards for the course.
Required Text(s) and/or Materials:
as determined by instructor
Supplemental Text(s) and/or Materials:
Various Web sites, videos, and articles, as determined by instructor.
Outline Developed by:
Outline Revised by:
Course Establishment Form 2001
A. le 10/11/01
Earl Sedlik
Date:
Date:
07/30/12