Engaging Our Youth By Leya Murphey “Smokeless

doesn’t mean
Engaging Our
By Leya Murphey
Establish Goals and Set a Foundation
• Advocate for tobacco free
• Promote tobacco prevention in
elementary schools
• Attend trainings to increase
knowledge and awareness of
tobacco issues
• Participate in activism events
Practice what you Preach
• Watch your mouth!
• Dress appropriately
• Make sure they are aware
that certain things come
with age
• When its seen on television,
its cool… but When your
seen doing it, its
Youth 2 Youth Communication
“Because what is said matters.”
• Be a Role model
• Promote positive
• In the younger generations
eyes, you are an Educator.
Give Them the Facts
• Bad Breath
• Receding gums which can eventually make
your teeth fall out
• Red sores on your lips
• Cracking and bleeding lips
• Stained teeth
• Leathery, white patches on your gums
Tell em’ What's in it
Opening the Door to Opportunity
• as your youth group makes a campus or policy
change you make connections state wide as well
as nationally
• American Heart Association
• American Cancer Society
• American Lung Association
• Campaign for Tobacco Free Kids
• Project Filter
Just to name a few….
Even They know People
Need to Quit
• Be willing to listen to their story
• Have information available
– (business cards, pamphlets, etc.)
• Never blame a tobacco user for their addiction
• Never criticize a tobacco user.
– (Especially if they are asking for help).
How Youth Group Can Change
Public Policy
• Address the issues to key policy makers,
• We create a logical argument backed by obtained
research as well as statistics for policy change
• Petitions, presentations, and surveys were used to
collect data.
• After all information is collected we ask for
policy change.
• “Our Motivator” Healthier youth = better future.
Idaho fights tobacco: No Bull
About it
In 2008 Project Filter teamed up with the Magic
Valley Tobacco Free Coalition in attempts to
overthrow the US Smokeless patch that is
worn by all of the Professional Bull Riders at
the Nampa, Idaho Stadium.
• Each bull rider is paid a certain sum of money
for each patch they wear during their
• US smokeless Tobacco was paying them $600
to wear their patch
• We offered to pay them a small amount more
($650) if they removed the smokeless tobacco
patch and wore ours in its place.
• We Made a Ruckus!
• It made such a
positive impact that
nearly all of the
riders wanted to
wear our patch!
• 33 out of 43 to be
76.744186046511627906976744186047 %
• It was only a matter of time before the Tobacco
industry heard about our cause and threatened
to pull the purse money.
• This is both positive and negative.
• We made the impact that we wanted however
we were not going to jeopardize any of the
PBRs ability to earn a living, so we eliminated
our offer.