The Maharaja Sayajirao University of Baroda
Faculty of Family & Community Sciences,
Department of Family & Community Sciences
Fatehgunj, 0265-2795522
YEAR
I
B.Sc.(F.C.Sc.)
CORE
Eng. 1203
ACADEMIC
YEAR
2014-2015
CREDIT
3 (3+0)
Personal and Professional Communication Skills
Semester
II
HOURS 45
1. To develop the skills of the professional undergraduate students for proper self
OBJECTIVES
expression and social communication.
2. To improve and enhance English speaking skills, correct pronunciation, voice
modulation and etiquettes.
3. To train the students to improve their personality, communication skills and
enhance their self-confidence.
4. To help the students in improving their presentational and management skills.
5. To promote a healthy, peaceful and positive attitude in students, and grooming
their inner and outer self.
COURSE CONTENT/SYLLABUS
UNIT-I
Developing Etiquettes
(25%)
1. Body Language and Gestures
2. Etiquette of the written word
3. Etiquette of the telephone
4. Handling and conducting meets, talks and discussions.
5. Role play on selected topics with case analysis and real life
experiences
UNIT-II
Formal Writing Skills
(30%)
1. Business letter writing: Need, Functions and Kinds.
2. Layout of letter Writing.
3. Types of letter writing: Persuasive letters, Request letters,
Invitation letters, Complaints and Adjustments.
4. Résumé Writing
UNIT-III
Public Speaking
(25%)
1. Mechanics of Public Speaking
2. Voice Culture: Stress on Pronunciation and Voice Intonation
3. Audience Analysis
4. Speaking with Confidence
5. Body Language on a formal or public platform
UNIT-IV
Developing Social Image and Winning Attitude
(20%)
1. Emotional Intelligence
2. Personality Profile
3. Determinants of Personality
4. Assertive communication
5. Indicators of Positive Self-Image
6. Manners in Conversation
REFERENCES
1.
Sinha, K. K, “Business Communication”, Galgotia Publishers, 2003
2.
Robinson, David, “Business Etiquette”, Kogan Page
3.
Wrought, Chrissie, “Hand Book of Practical Communication Skills”, Jaico Publishing House
4.
Ray, Reuben, “Communication today- Understanding Creative Skills”, Himalaya Pulishing
House, 2001
5.
Tickoo, M.L., Subramanian, A.E. and Subramanian, P.R Intermediate Grammar Usage and
Composition, Hyderabad: Orient Longman Private Limited, 2008
6.
Sharma, Madhu. Today’s Efficient Business Letters, New Delhi: Manu Graphics