In the next 12 months, we must address these major challenges:
economic conditions
local Regional national global
financing costs
need for employee training
finding qualified employees
finding qualified print-design freelancers
finding qualified Web-design freelancers
finding qualified Web-developers (codes in HTML, etc.)
downsizing of our client firms
keeping track of rights for images used in websites
keeping track of videos used in websites
keeping track of rights for music/sound used in websites
design & production for wireless internet formats
design & production for personal digital assistants
(PDAs like Palm Pilot)
using streaming media
audio video
helping clients protect their URLs
integration of customer relationship management
(CRM) into site design
government regulations
capabilities of account execs and sales personnel
capabilities of our design and production personnel
understanding where our business should go in future
equipment that goes out of date too quickly
keeping up with technological changes
managing print production
managing Web (internet) production
managing video/broadcast production
profitably using the technologies we already own
billing for our electronic services (like making JPEG
files for clients, e-mailing files to clients, etc.)
competition from corporations bringing Internet development in-house
competition from IT firms (Accenture, EDS, IBM,etc.)
competition from freelancers
competition from large interactive agencies (like agency.com, etc.)
Incorporating digital processes into a complete workflow
handling large graphic image files on a network
networking our computers
file format issues
loss of dot-com clients
incorporating XML into our workflow
implementing a web services strategy
implementing Microsoft .NET architecture
implementing Java2 architecture
implementing PDF workflow
color proofing for print for web pages for digital video
color management for print for web pages for digital video
our internal proofing process for the sites we design
internal video production
pricing control of employees time and internal processes
job status tracking archiving and storage of clients' jobs/files
having enough storage capacity
developing and building backup/recovery systems and procedures
reducing internal costs
getting paid for creative
clients doing their own desktop publishing work
clients doing their own site design work
developing stronger client & supplier process
integration implementing digital media asset management
integrating Web and traditional design/production tools
helping clients create e-commerce solutions
finding qualified creative management talent
speed of our Internet access
implementing cross media applications
(same images, design elements in print, Web, possibly
broadcast)
updating client sites for broadband delivery
managing client site functionality expectations
managing client delivery expectations
receiving things from clients on time
quality of client supplied content
finding the financial resources to expand our operation
providing right level of customer support & make a profit
making money from site maintenance services
making money by adding to or enhancing sites that are already built
convincing site owners to change web site management services
finding the right partners to outsource to
integrating TV, streaming video
finding the right web hosting service for our clients
creating international multi-lingual web site strategies
finding reliable financial service organizations to handle e-commerce
needs
keeping web site content fresh and new
tracking copyright ownership of images, content
keeping design of web pages efficient for users who do not have
broadband
just keeping up with the business we have
educating clients about the Web
other (specify)
In the next 12 months, our best new opportunities for our organization will be from...
web page design
website programming (HTML, XML, etc.)
website application development (work using Cold Fusion,
PHP, ASP, JSP, etc.)
database development projects (like Oracle, DB2, MySQL, etc)
website strategy services for clients
web page maintenance
Internet site hosting
design & production for wireless internet formats
design & production for personal digital assistants
(PDAs like Palm Pilot)
helping clients protect their URLs
providing full "back-end" services for customer support
subcontracting our services to other web or creative firms
e-commerce services for our clients
hiring sales people
streaming audio capabilities
streaming video capabilities
opt-in e-mail list management
e-mail sales campaign management
database marketing projects
"on-demand" creative/design
electronic services (making JPEG or TIFF files, making
PDF files for clients, e-mailing files to clients, etc.)
updating our own telecommunications services
implementing asset management capabilities
implementing site search engines for clients
implementing a web services strategy
implementing Microsoft.NET architecture
implementing Java2 architecture
increasing XML programming capabilities
acquisition of another firm
picking up business from failed competitors
getting more print media work
cross-media communications campaigns that involve:
print advertising print catalogs print direct mail newspapers networkTV cableTV radio other
implementing asset management capabilities
adding more storage capabilities
implementing site search engines for clients
digital photography
digital video
partnering with another firm to offer more integrated
services to our clients such as a database firm,
web developer, or e-commerce specialist
updating client sites for high bandwidth users
creating/increasing our shop's online capabilities
attracting bigger, higher profile clients to our business
making money from site maintenance services
making money by adding to or enhancing sites that are already built
convincing site owners to change web site management services
other (specify)