Our Mission
Intercollegiate Athletics at CU Boulder provides
student-athletes a rewarding academic and athletic
opportunity while embracing the principles of equity
and diversity. Athletics achieves a high level of
competitive excellence in the Big 12 Conference and
on the national level.
The Department represents the University with
distinction, serves as a rallying point for its
constituents, and instills pride in the institution.
Intercollegiate Athletics develops positive role models
for the University community.
Our Vision
Intercollegiate Athletics at CU Boulder will be a
fundamentally strong organization and be recognized
as a national leader. The Department will operate with
unquestioned integrity and transparency, will be
a responsible manager of resources, presenting a
user-friendly image with a positive record in customer
service. Athletics will be viewed by the greater
community as educating our student-athletes to be
exemplary citizens, lifelong leaders, and champions
on and off the fields of competition. Athletics will
achieve a high degree of integration with the
university community and will adhere to high
standards of compliance with University, Big 12
Conference and NCAA regulations.
Our Values
Intercollegiate Athletics at CU Boulder commits
to the following values which underpin and guide
all its activities:
 displaying fairness, honesty and creativity;
 upholding high ethical standards, respect for
others, and good sportsmanship;
exhibiting trust, teamwork and accountability;
setting examples for hard work and customer
service;
protecting of individual rights and freedoms; and
acting with professionalism and poise
in all we do.
Goal Area 1 -- Finances
The Department will meet its revenue goals,
and stay within limits of its projected expenses.
Revenues will exceed expenses for FY 2008.
Timely, meaningful feedback on finances will
be provided by the Department to Athletics
team members facilitating strategic adjustments.
Goal Area 2 -- Facilities
Current approved construction projects will
be completed in accordance with schedule
with an emphasis on efficiency.
The Athletics Master Plan for facilities will be
updated and include all projected facilities
improvements.
Goal Area 3 -- Marketing/Sales/Development
The Department will develop mutually beneficial
long term partnerships.
The organizational structure for marketing and
sales will be revised to an effective form.
Attendance and sales goals will be set and met
for football, men's basketball and women's
basketball.
A demonstration of a sales emphasis will
be evident.
A comprehensive stewardship program will be
implemented to maximize donor retention and
new gifts.
Goal Area 4 -- Competitive Environment
Create and sustain a beneficial effect of all
environmental factors on the competitive
performance of all intercollegiate athletics
sports programs.
Goal Area 5 -- Academic Performance
The one-year 2007-2008 APR for each of the
sports programs will be greater than 0.925.
An effort will be evident to achieve 100% compliance
with the CU honor code.
The retention rate at the end of the first year for
student-athletes will be higher than that for the
overall campus student population.
The number of student-athletes with semester GPA
greater than 3.0 will increase from 2006-2007. The
number of student-athletes with semester GPA
greater than 2.5 will increase from 2006-2007.
Goal Area 6 -- Involvement
There will be a significant number of new outreach
activities where Intercollegiate Athletics is represented.
Athletics will engage Boulder Campus and University
leadership.
Athletics will seek and achieve representation in the
activities and committees of the NCAA and the Big 12.
Athletics will achieve a greater degree of outreach by its
staff to the campus and a greater degree of engagement
of campus personnel with Athletics.
There will be significant development of the faculty
network.
Athletics will endeavor to engage, in new and effective
ways, the student body on the Boulder Campus.
Goal Area 7 -- Compliance
The Compliance Office will articulate and
implement a comprehensive program of
rules education.
In Compliance, we will foster an environment
that encourages inquiry by Athletics personnel
and self-reporting of violations.
There will be no repeat violations of specific
regulations within the 2007-2008 year.
The Compliance Office will demonstrate a
higher level of monitoring.
Goal Area 8 -- Behavior of Athletics Personnel
Intercollegiate Athletics will create a set of
behavioral principles for its employees.
The SAAC will create a set of behavioral
principles for student-athletes that is endorsed
by the Department.
Evidence will suggest that any violations of
these codes of conduct are being addressed
directly, promptly and effectively.
Fundamental Behavioral Principle
All Athletics employees will conduct themselves
in a way to reflect a positive image of the Department
and the University and embody Athletics' stated
values.