Goal Areas for 2008-2009
Compliance
Athletics
Personnel
Marketing
Sales
Finances
Development
Competitive
Environment
Facilities
Involvement
Academic
Performance
Equity and
Diversity
Environmental
Sustainability
Goal Area 1 -- Academic Performance
Improve our 4-yr APR ranking in the Big 12 Conference
to the top half of the conference for each sport program.
The one-year APR for each of the sports programs
will be greater than 925.
An effort will be evident to achieve 100% compliance
with the CU honor code.
Increase participation in the STEPS program and the
program's impact.
The number of student-athletes with semester GPA
greater than 3.0 will increase from 2007-2008. The
number of student-athletes with semester GPA
greater than 2.5 will increase from 2007-2008.
Goal Area 2 -- Finances
The Department will meet its revenue goals.
Cost centers will stay within limits of
established budgets.
Revenues will exceed expenses for FY 2009.
Timely, meaningful feedback on finances will
be provided in a transparent manner to our
constituents.
Goal Area 3 -- Competitive Environment
Create and sustain a competitive advantage
for all intercollegiate athletics sports program
through environmental factors, e.g., fan energy,
spirit squads, band, multimedia presentations,
promotions.
Improve the fan experience at our athletic
events, e.g., parking, behavior, concessions,
traffic flow, amenities for major donors,
proximity to the team.
Goal Area 4 -- Equity and Diversity
Continue to promote, endorse and maintain a
high level of awareness and sensitivity
to issues related to equity and diversity in
the Athletics Department.
Embody principles of equity and diversity in
hiring practices, advancement and promotion.
Place principles of equity at the forefront of
consideration in all decision-making processes.
Goal Area 5 -- Involvement
There will be a significant number of new outreach
activities where Intercollegiate Athletics is represented.
Athletics will mutually beneficial partnerships with new
leadership on the Boulder Campus and at the University.
Athletics will seek and achieve representation in the
activities and committees of the NCAA and the Big 12.
Athletics will maintain a high level of outreach by its
staff to the campus and a greater degree of engagement
of campus personnel with Athletics.
There will be significant development of the faculty
network.
Athletics will endeavor to engage, in new and effective
ways, the student body on the Boulder Campus.
Goal Area 6 -- Facilities
Design and produce the necessary materials for
the Glory Colorado Campaign -- our top priority.
Capital projects will be completed in accordance
with schedule with an emphasis on efficiency,
coordination and communication.
The Athletics Master Plan for facilities will be
updated to include all projected facility
improvements, and will be integrated with
the Boulder Campus Master Plan.
Goal Area 7 -- Development
Meet the number of face-to-face and proposal
goals for the CU Foundation (CUF).
Meet or exceed the budgeted fund raising goal.
Meet or exceed the CUF Stretch Goal.
Create, implement and measure constituency
stewardship plan.
Achieve a seamless, collaborative effort between
the CUF and Athletics in areas such as special
events, ticketing and marketing.
Goal Area 8 -- Marketing/Sales
The Department will develop mutually beneficial
long term partnerships.
Reinforce the organizational structure for
marketing and sales.
Sales goals will be set and met for football, men's
basketball and women's basketball.
Improve student attendance at athletic events.
A demonstration of a sales emphasis will be evident.
Achieve a seamless, collaborative effort between
the CUF and Athletics in areas such as special
events, ticketing and marketing.
Goal Area 9 -- Compliance
The Compliance Office will articulate and
implement a comprehensive program of
rules education for appropriate constituencies.
We will foster an open environment
that encourages inquiry by Athletics personnel
and self-reporting of violations.
There will be no repeat violations of specific
regulations within the 2007-2008 year.
The Compliance Office will demonstrate a
higher level of monitoring in accordance
with the recommendations of The Compliance
Group.
Goal Area 10 -- Environmental Sustainability
Be a national leader among collegiate athletic programs
in environmental sustainability.
Demonstrate leadership in supporting the Campus’
overall environmental sustainability goals.
Continue to make progress in implementing the
Athletics Department Five-Year Sustainability Plan.
Make significant progress in reducing carbon emissions
and accomplishing zero waste in athletic events
and in business practices.
Develop our student-athletes to be strong role models
both on campus and in the community in supporting
environmental awareness.
Goal Area 11 -- Athletics Personnel
Athletics employees will conduct themselves
in a way to reflect a positive image of the Department
and the University and embody Athletics' stated
values.
The SAAC will create a set of behavioral
principles for student-athletes that is endorsed
by the Department.
Evidence will suggest that any violations of
these codes of conduct are being addressed
directly, promptly and effectively.