Lecture 3 Incentive Regulation in Telecom 7/12/2016 ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 1 Issues with Initial PC plans Interim plan or better long term solution X-Factor Importance 7/12/2016 ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 2 AT&T Price Cap Plan – Three baskets 1. MTS or the "grandma basket" 2. 800 service - AT&T retained some control. 3. Other large business "bye-bye basket". Individual price bands +/- 5% X = 3.0 – – 7/12/2016 NPRM, FRPM, 1987 -1989. Approved March 16, 1989. LECs’ position. ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 3 LEC PC Plan – – – 7/12/2016 LECs came later - approved September 1990. LEC productivity 3.3% with ROR bands. Current ROR was 11.25. IF ROR went >1%, 50/50 sharing until 5% over (i.e. 16.25%). After that, total giveback. LECs could choose 4.3% productivity. They would then retain all profit below 13.25% and half up to 17.25%. ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 4 Revised LEC Price Cap Plan May 1995 – 3 options – – – 7/12/2016 X=4.0%; sharing between 12.25 and 13.25 ROR. Min 10.25; Max 13.25 X=4.7%; sharing between 12.25 and 16.25 ROR. Min 10.25; Max 16.25 X=5.3%; no sharing, min or max. NYNEX, SNET & U S West chose A; Ameritech, Bell Atlantic, Bell South, Pacific Telesis & SBC chose C ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 5 “Final” PC plan Effective 7/1/97 X-factor 6.5 (including CPD) No Sharing; No Cap on earnings 7/12/2016 ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 6 The need for rate rebalancing Rural versus Urban Businesses are higher margin than residence. IntraLATA toll is high margin for both residence and business. Problems of incentive regulation 7/12/2016 ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 7 Problem – 7/12/2016 New entrants will target high margin business and go after urban areas leaving unrenumerative customers and for the incumbent. ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 8 Problem (cont’d) – – 7/12/2016 If ROR and price caps were effective regulation, total revenue from rates to close to total cost including a normal return. If the new entrants cream-skim and take the highest margin customers, the incumbents will suffer real losses and if they raise rates across the board to cover losses, more customers will have incentives to go to a new entrant ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 9 Solutions – – 7/12/2016 1. Rate rebalancing before entry. Whose rates get raised? Rural and residential. Not very politically feasible. 2. Allow incumbent new revenue sources to account for losses in local. ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 10 Long distance and cable as new sources of revenue Is this feasible? If customer want one-stopshopping and IXCs already have account executives for most large businesses, IXCs might win out. Cable does not look very profitable to a new entrant right now. Also what about content? 7/12/2016 ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 11 Competitors than IXCs – – – – – – 7/12/2016 CLECs Cellular PCS Cable Electric Companies? Others? ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 12 Current Cellular Technology – – 7/12/2016 FCC gave away rights to radio spectrum 25MHz to each of two carriers creating a duopoly in each market. One license went to wireline company the other based on “merit” and hearings, then lottery. Systems were analog at first. Recently moved to digital. Two competing technologies TDMA 3x capacity. CDMA 10X capacity. ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 13 Current Cellular (cont’d) Cellular to date has been a complement rather than substitute to wireline. Tradeoff of price to mobility. Cost of copper wire local loop is about $1800. Cost of cellular system $700 per subscriber. Cellular use rates 40-50 cents per minute. (Costs continue to decrease.) Marketing is $600 per sub and general & administrative $140 per sub. LECs spend less than $100 on both. Usage costs are higher though. And you pay to receive calls. 7/12/2016 ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 14 PCS FCC auctioned off 3 30 MHz blocks and 3 10 MHz blocks in each of 51 MTAs raising $7.7 billion AT&T won 19; Sprint PCS won 29 covering 3/4 of US; PCS Primeco won 11. Cheaper to provide than existing cellular and digital from start 7/12/2016 ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 15 Cable Telephony overbuild cost $300-$745 per sub. Still technical diff. Going from one-way to two-way network. Poor customer service and high marketing cost may prevent high take rates 7/12/2016 ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 16 VoIP Voice quality has improved Premises equipment is cheap No Taxes or fees No Access Charges? 911 Emergency Service 7/12/2016 ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 17 Can/is the local market contestable? – 7/12/2016 Will rate increase above LRIC cause enough customers to switch that it makes in unprofitable for the LEC to do so? ECO 436 Industry Studies Seminar David G. Loomis 309-438-7979 18