Principles of Hospitality & Tourism
Resource: Totally Fun Company http://www.totallyfuncompany.com/index.htm

1.
2.
3.
4.
Feasibility study
Concept development
Themed architectural design
Project management


Main Goals
 Determine size of the park
 How big?
 Determine investment level needed
 How much?


Study the market’s demographics

Analyze current business trends

Evaluate the competition

Determine the theme

Determine the facility size

Feasibility Study

Establish operating budgets

Predict attendance

Predict guest per capita spending

Determine return on investment


Brainstorm ideas for attractions, restaurants, stores, branding concepts.

Select intellectual property, such as books, films, TV shows, music, etc.

Develop subthemes or “lands”

Develop main attractions of “lands”


Develop master plan.
 Include map, layout, landscaping, graphic style, rides, shows, food-service areas, retail, guest services, public areas.

Make sketches and storyboards.

Two Popular Park Layouts
1. The Loop
 Developed by Randy Duell for Six Flags Over
Texas
 Most common layout
 Big promenade that circles the park
 Never get lost; you are always somewhere on the loop.

Two Popular Park Layouts
2. Icon Design Philosophy
 Big visual landmark
 Pulls you through the park
 Disney approach

Park Lay Out - Disney Approach
Mickey’s 10 Commandments
1.
2.
Know your audience
Wear your guest’s shoes
3.
4.
Organize the flow of people and ideas
Create a “come to me”
5.
Communicate with visual literacy

Mickey’s 10 Commandments
6.
Avoid overload
7.
Tell one story at a time
8.
Avoid contradiction
9.
For every ounce of treatment, provide a ton of fun.
10.
Keep it up


Architecture is “Part of the Show.” It should make the guest want to return. Just being there should be fun!

Make architectural drawings, 3-D renderings, arial views

Ride Design

Don’t just create rides, create adventures.

Click on each of the rides http://www.totallyfuncompany.com/ride.htm

Live Shows/Special Events

Entertaining

Interactive

Talent Filled
 http://www.totallyfuncompany.com/project.htm

Stunt Shows

Special effects

Feel the action

Close to the audience
 http://www.totallyfuncompany.com/stunt.htm


Oversee the actual construction of the park.