DESIGNING A THEME PARK Principles of Hospitality & Tourism Resource: Totally Fun Company http://www.totallyfuncompany.com/index.htm Multi-Step Process 1. 2. 3. 4. Feasibility study Concept development Themed architectural design Project management 1. Feasibility Study Main Goals Determine How big? Determine How size of the park investment level needed much? Feasibility Study Study the market’s demographics Analyze current business trends Evaluate the competition Determine the theme Determine the facility size Feasibility Study Establish operating budgets Predict attendance Predict guest per capita spending Determine return on investment 2. Concept Development Brainstorm ideas for attractions, restaurants, stores, branding concepts. Select intellectual property, such as books, films, TV shows, music, etc. Develop sub-themes or “lands” Develop main attractions of “lands” Develop master plan. Include map, layout, landscaping, graphic style, rides, shows, food-service areas, retail, guest services, public areas. Make sketches and storyboards. Two Popular Park Layouts 1. The Loop Developed by Randy Duell for Six Flags Over Texas Most Big common layout promenade that circles the park Never loop. get lost; you are always somewhere on the Two Popular Park Layouts 2. Icon Design Philosophy Big visual landmark Pulls you through the park Disney approach Park Lay Out - Disney Approach Mickey’s 10 Commandments 1. Know your audience 2. Wear your guest’s shoes 3. Organize the flow of people and ideas 4. Create a “come to me” 5. Communicate with visual literacy Mickey’s 10 Commandments 6. Avoid overload 7. Tell one story at a time 8. Avoid contradiction 9. For every ounce of treatment, provide a ton of fun. 10. Keep it up 3. Architectural Design Architecture is “Part of the Show.” It should make the guest want to return. Just being there should be fun! Make architectural drawings, 3-D renderings, arial views Ride Design Don’t just create rides, create adventures. Click on each of the rides http://www.totallyfuncompany.com/ride.htm Live Shows/Special Events Entertaining Interactive Talent Filled http://www.totallyfuncompany.com/project.htm Stunt Shows Special effects Feel the action Close to the audience http://www.totallyfuncompany.com/stunt.htm 4. Project Management Oversee the actual construction of the park.