WARM-UP
What is the cereal box advertising?
What are some other messages you
get from looking at this?
Do you think these messages are correct?
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MEDIA
LITERACY
IMPLICIT AND EXPLICIT MESSAGES
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IMPLICIT AND EXPLICIT MESSAGES
We see implicit and explicit messages on
a daily basis in the media we watch,
listen to, and read.
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IMPLICIT AND EXPLICIT MESSAGES
Implicit and explicit messages are used in
commercials, songs, newspapers, television
shows, web sites, brochures, magazines,
product labels/packaging, political
cartoons, etc.
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IMPLICIT AND EXPLICIT MESSAGES
Implicit and explicit messages are
techniques used in various forms of media
to influence and inform the audience.
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EXPLICIT MESSAGES
Explicit messages are obvious, clear,
specific, and detailed.
Explicit messages leave little room for
interpretation.
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IMPLICIT AND EXPLICIT MESSAGES
What are the explicit messages
in the Nike ad?
Remember explicit messages are
obvious messages.
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IMPLICIT MESSAGES
Implicit messages are hidden messages.
Implicit messages are not so obvious, they
are inferred.
This means the media uses visuals,
settings, body language, colors, etc. to
communicate meaning rather than just
saying what they mean.
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IMPLICIT AND EXPLICIT MESSAGES
What are the implicit messages
in the Nike ad?
Remember implicit messages are
hidden messages.
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IMPLICIT AND EXPLICIT MESSAGES
Different people can find different
messages in the text.
Someone that grew up in a different part
of the world, with a different culture, will
find different meanings in the text.
Someone who lives on the very same
street as you, might still find different
meanings in the text.
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IMPLICIT AND EXPLICIT MESSAGES
We have the ability to see these
messages (both explicit and implicit).
 We also have the power to agree or
disagree them.
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IMPLICIT AND EXPLICIT MESSAGES
What are the explicit messages in
the milk ad?
What are the implicit messages in
the milk ad?
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IMPLICIT AND EXPLICIT MESSAGES
What are the explicit messages in
the magazine ad?
What are the implicit messages in
the magazine ad?
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IMPLICIT AND EXPLICIT MESSAGES
What are the explicit messages
on the website?
What are the implicit messages
on the website?
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IMPLICIT AND EXPLICIT MESSAGES
What are the explicit messages
in the political cartoon?
What are the implicit messages
in the political cartoon?
What do you think the author
believes?
What was he trying to say?
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IMPLICIT AND EXPLICIT MESSAGES
What are the explicit messages
in the online pop-up ad?
What are the implicit messages
in the online pop-up ad?
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IMPLICIT AND EXPLICIT MESSAGES
What are the explicit messages
on the Ipod box?
What are the implicit messages
on the Ipod Box?
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TRY THESE !!
What are the explicit messages?
What are the implicit messages?
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REVIEW
Remember that every media text has explicit and implicit meanings.
The creator may or may not intend to say certain messages, but they
are there.
The meanings might be different for each individual, depending on
their previous life experiences.
Keep this in mind when watching or creating media.
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