Test your radio promotion knowledge
FourFront Media & Music
12002 Roosevelt Way N.E.
Suite B-204
Seattle, Washington 98125
(206) 367-2409
4front@chcs.com or
cknab@aol.com
Developed for FourFront Media & Music by CHCS Computer Consulting
Copyright © 1996 Christopher Knab
The Hip Factor Worksheet #3
Check Your Radio Promotion Knowledge
The following questions should be answered “True or False”. Click on “true or false?” for
answers.
1.
2.
The product of a radio station is its programming. True or false?
DJ’s on commercial radio stations have the freedom to select the music for their shows as
long as they stay within the boundaries of the station’s music format. True or false?
3. Commercial radio stations derive most of their revenue from selling airtime to advertisers
and sponsors. True or false?
4. Record labels select what specific songs will be played on commercial radio stations. True
or false?
5. Payola is rampant in the music business of the 1990’s. True or false?
6. Commercial radio stations monitor the listening habits of their audience regularly. True or
false?
7. At most commercial radio stations the Music Director deals with the Record Labels and
recommends songs to the Program Director who ultimately has jurisdiction over all
programming. True or false?
8. College radio and public radio stations play a broader selection of musical genres. True or
false?
9. Broadcast Data Systems is a computerized technology that enables radio stations to track
how often and what specific artists were played on the station. True or false?
10. Radio stations report “Playlists” of the songs they air, and the Music Industry Trade
Publications (Radio & Records, Gavin, CMJ, etc.) compile their airplay charts from these
playlists. True or false?