Changes in 1950s
1950’s McDonald’s
The map was the autobahn
network in the year 1940.
1950’s Drive–in
Movies
Changes in the 1950s
(1944-1960)
What was the
American Dream
of the 1950’s?
Interstate Highways
McDonald’s
German
Autobahn
GI Bill
Drive-in Movies
Automobiles
Freedom
Safe
Quiet
Clean
Yard
Suburbs
Bomb Shelters
Leavittown
Low Cost
Alike
“Cookie Cutter”
Motels
Baby Boom
1957
1950’s
Motels
1950s Suburbs
Leavittown
Bomb
Shelters
1950s Baby
Boomers
Interstate
Highways
High Standard of Living
New Products
New Technology
Mass Media
Air Conditioning!!!
How did this bring change to Arizona?
Salk Vaccine
for polio
prevented one
of the worst
threats to
the health of
children.
Black and White
Televisions
Black and White Televisions
1950s. AIR-CONDITIONING
SWEEPS STATE
• The widespread use of air-conditioning in homes
and offices dramatically increases Arizona's
"livability" and attractiveness to newcomers.
• Starting in 1929, when the new Westward Ho
Hotel in downtown Phoenix boasted of its airconditioning, some hotels and offices in Phoenix
were mechanically cooled.
• But now, in the 1950s, air-conditioning really
makes its mark, and affordable cooling
contributes to a wild building boom.
• In 1959 alone, Phoenix sees more new
construction than in more than three decades
from 1914 to 1946.
80
70
60
50
Population
40
30
20
10
0
1900
1950
2000
1950s. AIRCONDITIONING
SWEEPS STATE
"Lennie Lennox."
Air-conditioning
mascot
Salk
Vaccine for
polio
DR. Jonas Salk
Polio Vaccine
Salk Vaccine for polio
Beat Movement
Women’s role
Urban Sprawl
Pop Culture
Baseball
Rock and Roll
Rock and
Roll
http://faculty.smu.edu/dsimon/Music/The%20Beatles%20-%20She%20Loves%20Y
Rock and Roll
Chuck
Berry
Rock and Roll
• Rock and roll changed a generation:
Before rock and roll: children were seen
and not heard.
• After rock and roll started 1950 teens
struggled to be heard.
1950s Rock 'n
Roll Jitterbug
and Bop
• Clothing Before Rock and Roll: very
conservative clothing.
• After rock and roll: some clothing for
teens became looser. As teens rocked to
the music they liked wear clothes that let
them move more freely.
• Baggier pants for teen boys, and full skirts
for teen girls.
Rock
and
Roll
Rock and Roll
• Hair styles Before Rock and Roll: Teen
boys hair was cut short and or combed to
the side with a part.
• After rock and roll: Side burns and
longer hair
Baseball
Yogi Berra
Mickey
Mantle and
Yogi Berra
Yankee Stadium
1958
Baseball
Jackie Robinson was
the first African
American to play
professional
baseball.
Wrigley Field, 1950
Beat Movement
• In the aftermath of World War II, at the dawn of
the Cold War, a new creative movement
occurred in America among a generation of
young poets and visual artists.
• The term "Beat," coined in the late 1940s by
Herbert Huncke, a writer and Times Square
denizen, first appeared in print in John Clellon
Holmes' New York Times article of 1952 "This is
the Beat Generation," where it was initially was
defined as "poor, down and out, deadbeat, sad,
used."
Beat Movement
Patchen was a huge
influence on the evolving
beat movement of the
1950s and 60s. He was
an artist,...
Urban
Sprawl
Results of Urban Sprawl
1. Loss of Farmland
2. Loss of Wildlife Habitat
3. Increased Tax Burden
4. Increased Air Pollution
5. Increased Water Use and Pollution
6. Increased Energy Consumption
7. Social Fragmentation
8. Loss of Time
9. Increased Private Costs and Risks
10. Loss of Exercise
11. Degraded, Noisy Surroundings
12. Tourism Industry Damage
Urban
Sprawl
Between 1950 and 2002,
the number of acres of
farmland in Wisconsin
dropped by 32.6%,
from 23.6 million acres
down to 15.9 million.
GI Bill of Rights
• The GI Bill of Rights, signed by President Roosevelt
on June 22, 1944, provided federal aid to help
veterans adjust to civilian life in the areas of
hospitalization, purchase of homes and businesses,
and especially, education.
• This act provided tuition, subsistence, books and
supplies, equipment, and counseling services for
veterans to continue their education in school or
college.
• The Servicemen's Readjustment Act included the
following:
1. The Federal Government would subsidize tuition,
fees, books, and educational materials for veterans
and contribute to living expenses incurred while
attending college or other approved institutions.
2. Veterans were free to attend the educational
institution of their choice.
3. Colleges were free to admit those veterans who met
their admissions requirements.
Automobiles of
the 1950s
1948 CRYSLER® TOWN
& COUNTRY
1949 FORD™
CONVERTIBLE
1957 MERCEDES-BENZ
300SC
1955 CHEVROLET®
BEL AIR® SEDAN
1954 CHEVROLET®
CORVETTE®
1955 PORCHE 356
SPEEDSTER
1949 BUICK™
ROADMASTER
1951 HUDSON®
HORNET
1956 LINCOLN®
CONTINENTAL MARK II
Women’s roll
• Women were supposed to fulfill certain roles, such as a caring mother, a
diligent homemaker, and an obedient wife.
• The perfect mother was supposed to stay home and take care of
husband and children.
• A diligent housewife had dinner on the table precisely at the moment her
husband arrived from work.
• A wife was a "good" wife only if she carried out her man's every order
and agreed with him on everything.
• Pleasantville's Betty was an appropriate example of a 50's mother.
• A diligent homemaker not only kept the house sparkling but she cooked
dinner, did laundry and ran errands.
• New products appeared in the
market place, as various
industries responded to
consumer demand.
• Electrical household appliances
were in most households.
• Mr. Potato Head and Hula Hoop
invented
New
Products
Science and Technology
New Products
• More and more leisure time to fill, brought
tape recorders, new hi-fi record players.
• New marketing strategies like “Buy now
pay later”.
Mass
Media
•
means of communication
that reaches large
audiences.
20,000 Leagues Under
the Sea-1954
War of the Worlds-1953
Roman
Holiday-1953
THE BRIDGE OVER
THE RIVER KWAI 1957
Godzilla, King of the
Monsters-1956
• By 1956, FCC (Federal
Communications Commission) the
government agency that regulates
and licenses television, telephone,
telegraph, radio, and other
communications industries had
allowed 500 new stations to
broadcast.
• Comedy became popular “I love
Lucy”, etc.
• Radio introduced two new
innovations
– on-the-scene news reporting
– interviewing person to person
• TV guide, frozen TV dinners so
people could eat without missing
their shows.
Mass
Media
Mass
Media
• Children’s programs –
”Mickey Mouse Club,” and
Howdy Doody Show.
What was the
American Dream
of the 1950’s?
Safe
Clean
Low Cost
Alike
prevented one
of the worst
threats to
the health of
children.
How did this bring change to Arizona?