STRATEGIC MARKETING MBA
True and False - 1 pt each
QUIZ
NAME:
___
.
1) Market driven strategy starts by thoroughly & effectively cutting costs company-wide. T
F
2) A key focus of becoming market oriented is by understanding full cost cutting trends.
T
F
3) A market oriented organization has very separate and independent business functions.
T
F
4) Distinctive capabilities are really the same thing as core competencies.
T
F
5) A mission statement should include specific tactics to be used by the organization.
T
F
6) Transformational innovations would include “better, cheaper, new taste, bigger…”
T
F
7) Incremental innovations are less common that Transformational innovations.
T
F
8) Teenagers and seniors are examples of psychographic markets.
T
F
9) Globalization often allows for identifying similar market segments across the world.
T
F
10) Strivers, Devouts and Altruists are all global consumer segments.
T
F
11) How a group will respond could categorize it as a potential market segment.
T
F
12) Parallel imports (or the gray market) are generally illegal.
T
F
13) Buyer’s attitudes about a brand are easy to change with advertising and discounts.
T
F
14) 80/20 rule states that 20% of your customers account for 80% of your business.
T
F
15) Introduction stage in the PLC often means little or no profits or losses.
T
F
16) Buyers in mature markets are experienced and increasingly demanding.
T
F
17) Market Pioneers are generally large established firms, introducing improved products. T
F
18) An emerging market can be new technology or the changing needs of buyers.
T
F
19) Transitional industries are those shifting from rapid growth to maturity.
T
F
20) Oil companies and auto industry are good examples of a fragmented market.
T
F
21) Southwest Airlines distinct capabilities are:
a)
Loyal customer base
b)
Low operating costs
c)
Motivated employees
d)
Point to point business model skills
e)
All of the above
22) Effective targeting can be on:
a)
Single segment
b)
A few segments
c)
Most segments in product market
d)
All segments in product market
e)
Any or All of the above
23) Online news is in which PLC stage:
a)
Intro/Growth
b)
Growth/Maturity
c)
Pre Intro/Intro
d)
Post Intro/Maturity
e)
Decline
24) VMS channels are:
a)
Independent & separate
b)
Linked and depended
c)
Related only by function
d)
Coordinated and collaborative
e)
B&D
7/11/2016
Short Answers
Fill in the blanks. (2 points each answer)
25) For brand Leveraging, what is:
A) Brand Extension?
B) Cobranding?
26) What can a strong brand do for buyers? (List at least 4 functions)
27) Give an example of what type of generally known products use:
A) Intensive distribution:
B) Exclusive distribution:
28) What generic Competitive Strategy does Halliburton’s military supply division use?
29) What segments are Toyota and GM trying to reach?
30) Draw product life cycle of laptop computers (the industry) as you see it over the last three
decades. (Plot 3 lines representing the last three decades on your PLC).
7/11/2016