Description of Operation Blu-Ray disks are created by injection mold Reading and writing of data are done by a 405nm blue laser which is focused to either create or read the pits in the surface of the disk. Data can be transferred at approximately 36 Mbps Blu-Ray Benefits: • Better than normal DVDs: more than 5x storage enabling 9 hours of HD video (23 standard definition) red laser to blue-violet laser with greater precision allows data to be packed more tightly More room for additional content: intricate menus, special features, games allows for better sound: uncompressed Dolby Digital (8 channels) Best Quality Picture : High Definition (sharp, vivid colors, 5x amount of detail of DVDs • Supported by ~200 of world’s leading consumer electronics companies • Future-proof: new technology involving multi-layer disks, allowing 100-200 GB storage • In the end, No more expensive to manufacture Blu-Rays than DVDs. • Talk of a Blu-Ray/DVD hybrid format that will play in both players. • Movie quality in your own home – new trend of ‘home theaters’ Criticisms of Blu-Ray Technology The number one Criticism of Blu-Ray is the high purchasing cost Average Cost of BluRay Player : $380.33 Average Cost of a BluRay Disk: $12.00 Criticisms of Blu-Ray Technology Cont. The number two most common criticism of BluRay Technology is the “general dislike” for the new disk format based on two things, a long history of failed Sony formats and a perceived arrogance on the part of the company – (Cmyfony)