Communication and Perception •Frame of Reference or Perceptual Screen (PR)—the second major component of the Model of Communication •PS is how I/you look at the world as individuals •Basically the study of perception shows that we all see differently. Why? •Sexually orientation? Age? Culture? Self Concept? Etc. Three Principles of Perception 1. Selection 2. Organization 3. Interpretation Examples: -My mother at Rimrock Mal -The women (Go to the next slide. What do you see? First impression. -The vase Perception and the Women What do you see? Now to the next slide. What do you see? First impression. Perception and the Vase or ? So, what do you see? Can you see both at the same time? Why or why not? What about Subliminal Perception or Communication? The Case of the California Mothers and the Neighborhood movie theatre So, what have we learned so far about perception? At least: 1. We can focus on only one thing at a time. 2. We see what we are. 3. Anything else? The next slide adds to the list. Accuracy and Inaccuracy of Perception Is influenced by: 1. The most obvious 2. First impression 3. Similar to us 4. Negative 5. Blaming the Victim So, do men and women see differently, in other words, have unique perceptual screens? Why? How? In other words, is perception biological or cultural? Does it matter? Why? How does PS effect communication between men and women?