KEAN UNIVERSITY LIBRARY
GUIDE
Global MBA Research Resources
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Circulating Books, Electronic Books, and U.S. Government Documents
To find circulating books, as well as electronic books and U.S. government online documents, on wide-ranging
topics using your key words or ideas:
 Go to the Kean University Library’s home page located at http://library.kean.edu.
 Click Books, E-books, Videos, & More to access the Kean Catalog.
 Type your key words in the search box underneath Find This:
 Limit your search results to particular types of records (such as, Main Collection books, Reference Collection
books, or U.S. Government Online Document) by selecting an option from the Limit Your Search menu.
 Click Search.
 Evaluate your search results.
 Make note of the Library Location designation for any titles of interest. A designation of Main Collection
means that the book is a circulating title, while Reference Collection means that the book does not circulate. A
designation of U.S. Government Online Document or Electronic Resource means that the item is available
online; you may access the material online by clicking the title, then clicking the hyperlink next to the
words Linked Resource.
 Make note of the call number and status for any Main Collection titles of interest. When a Main Collection
book’s Status is Available, this means that the book is not checked out. Circulating titles are located in the
Main Collection on the second and third floors of the Kean University Library.
Reference Books
Listed below are select print reference titles provided for quick look-up by call number in the Reference Collection
(located on the first floor of the Library) or in the Reference Collection Annex (located on the second floor of the
Library). The first column displays the reference call number. The second column displays the corresponding title.
Call Numbers
Ref HB 615 .O94 2006 – Ref Annex (2nd floor)
Ref HC 102.5.A2 D74 2007
Ref HC 106.6 .S74 – Ref Annex (2nd floor)
Ref HD 31 .I55 2007 – Ref Annex (2nd floor)
Ref HD 2721 .I63 – Ref Annex (2nd floor)
Ref HF 1001 .C63 2006
Ref HF 1001 .E466 2007
Ref HF 3021 .H67 2009
Ref HF 5826.5 .K38 – Ref Annex (2nd floor)
Ref HF 5837 .E53 2007
Reference Titles
Oxford Handbook of Entrepreneurship
Icons of Business
Standard and Poor’s Industry Surveys
Industry and Firm Studies
International Directory of Company Histories
Dictionary of Business and Management
Encyclopedia of Business and Finance
Historical Encyclopedia of American Business
Media Handbook
Encyclopedia of Major Marketing Campaigns
Click the Research Guides button on the Library’s home page (http://library.kean.edu/) to access a
collection of subject-specific guides, including several that focus on business topics:
http://libguides.kean.edu/globalbusiness
http://libguides.kean.edu/company
http://libguides.kean.edu/economics
http://libguides.kean.edu/finance
http://libguides.kean.edu/management
Electronic Books (E-Books):
The Library has a growing electronic book collection. The Kean Catalog provides records for these electronic books,
and these records specify that the Library Location is Electronic Resources. Click a book title on a search results list to
access the brief record for the item, then scroll down and click the hyperlink provided next to the words Linked
Resources. Listed below are select electronic books that focus on sales and marketing topics:
Blackwell Encyclopedic Dictionary of Marketing
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
Business Without Borders: A Strategic Guide to Global Marketing
Competing on Value
E-commerce Relationship Marketing
Emerging Paradigms in International Entrepreneurship
Global Account Management
Global Market: Developing a Strategy to Manage across Borders
Hispanic Marketing: A Cultural Perspective
Introduction to International Marketing: A Guide to Going Global
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
Leisure Marketing: A Global Perspective
Marketing Era: From Professional Practice to Global Provisioning
Marketing Plan: How to Prepare and Implement It
Omnipowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
Relationship Banking: Cross-selling the Bank’s Products & Services to Meet Your Customer’s Every Financial Need
Sales Letters That Sell
Sales Negotiation Skills That Sell
Sales Questions That Close the Sale
There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success
Trillion-Dollar Moms: Marketing to a New Generation of Mothers
Your Successful Sales Career
Periodicals
Provided below is a list of select periodicals available in electronic format through the Library’s databases. To check
holdings information for these titles and numerous other periodicals, click Periodicals List on the Library’s home
page (http://library.kean.edu), then click Periodicals List again.
Advertising Age
AdWeek
American Business Review
American Demographics
Brandweek Online
Business Week
Economist
Entrepreneur
Fast Company
Financial Times
Forbes
Fortune
Harvard Business Review
Journal of Economic History
Journal of Economic Research
Journal of Finance
Marketing News
New York Times
Newsweek
Sales and Marketing Management
Star Ledger
Wall Street Journal
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Electronic Databases
To start using the Library’s electronic databases to search for articles on certain topics using your key words, go to the
Library’s home page (http://library.kean.edu). Click Articles & More to access the Databases. The databases are organized in
two different lists. In one list the databases are listed alphabetically, and in the other list the databases are listed by subject or
format. Brief directions are provided on the next pages to help you navigate these electronic databases. Note: When you are
off-campus, you will need to log in with your Kean Google username and password after you click on a database name.
ABI/INFORM Complete
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ProQuest Asian Business
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To search ABI/INFORM Complete for articles, including newspaper
articles from the Wall Street Journal:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter A on the alphabetical menu.
Click ABI/INFORM Complete (ProQuest).
Type your key terms in the search box.
Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use
the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the
grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve
articles with the word root and all of its possible word endings. For instance, type:
(ipad* or i-pad*) and strateg* and customer* and brand*
Limit your results to articles reviewed or judged by scholars in the field (in other words,
scholarly or peer reviewed articles) by selecting Scholarly journals.
Click the search button.
Result: The first 20 retrieved article titles will be displayed. If the full-text article is available
online for a specific item, you will see a Full text link, a Full text - PDF link, or both
immediately below the item. Click one of these links to view the full-text article.
E-mail the article you are viewing by clicking Email located at the top left side of the screen.
If full-text link options are not present, click Find a copy, then click TOUR to check the
availability of full-text for the article in other Kean University Library databases.
To search ProQuest Asian Business & Reference for information about companies,
economies, markets, and overall business conditions throughout the Eastern Hemisphere:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter P on the alphabetical menu.
Click ProQuest Asian Business & Reference (ProQuest).
Type your key terms in the search box.
Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use
the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the
grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve
articles with the word root and all of its possible word endings. For instance, type:
Japan and (securities market* or securities industr*) and forecast*
Limit your results to articles reviewed or judged by scholars in the field (in other words,
scholarly or peer reviewed articles) by selecting Scholarly journals.
Click the search button.
Result: The first 20 retrieved article titles will be displayed. If the full-text article is available
online for a specific item, you will see a Full text link, a Full text - PDF link, or both
immediately below the item. Click one of these links to view the full-text article.
E-mail the article you are viewing by clicking Email located at the top left side of the screen.
If full-text link options are not present, click Find a copy, then click TOUR to check the
availability of full-text for the article in other Kean University Library databases.
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ProQuest European
Business
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ProQuest Newsstand
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To search ProQuest European Business for articles from European business, economic, and
financial periodicals:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter P on the alphabetical menu.
Click ProQuest European Business (ProQuest).
Type your key terms in the search box.
Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use
the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the
grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve
articles with the word root and all of its possible word endings. For instance, type:
france and (mobile or cell* or wireless) and telephone* and consumer behavior*
Limit your results to articles reviewed or judged by scholars in the field (in other words,
scholarly or peer reviewed articles) by selecting Scholarly journals.
Click the search button.
Result: The first 20 retrieved article titles will be displayed. If the full-text article is available
online for a specific item, you will see a Full text link, a Full text - PDF link, or both
immediately below the item. Click one of these links to view the full-text article.
E-mail the article you are viewing by clicking Email located at the top left side of the screen.
If full-text link options are not present, click Find a copy, then click TOUR to check the
availability of full-text for the article in other Kean University Library databases.
To search ProQuest Newsstand for articles from a comprehensive collection of
international, national, and regional newspapers, such as New York Times, Wall Street
Journal, Financial Times, Washington Post, Times of London, The Guardian, El Norte,
Jerusalem Post, and South China Morning Post:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter P on the alphabetical menu.
Click ProQuest Newsstand (ProQuest).
Type your key terms in the search box.
Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use
the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the
grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve
articles with the word root and all of its possible word endings. For instance, type:
executive compensation and bonus* and bailout*
Click the search button.
Result: The first 20 retrieved article titles will be displayed. If the full-text article is available
online for a specific item, you will see a Full text link, a Full text - PDF link, or both
immediately below the item. Click one of these links to view the full-text article.
E-mail the article you are viewing by clicking Email located at the top left side of the screen.
If full-text link options are not present, click Find a copy, then click TOUR to check the
availability of full-text for the article in other Kean University Library databases.
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EBSCOhost Research
Databases
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ScienceDirect
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To search the EBSCOhost Research Databases for scholarly articles using
your key terms:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter E on the alphabetical menu.
Click EBSCOhost Research Databases (EBSCOhost).
Click EBSCOhost Web.
Select databases pertinent to your research topic, such as Academic Search Premier, Business
Source Complete, Business Source Premier, Newspaper Source Plus, and/or Regional Business
News.
Click Continue.
Type your key terms in the search box.
Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use
the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the
grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve
articles with the word root and all of its possible word endings. For instance, type:
(coca cola* or pepsi*) and youtube*
Limit your results to articles reviewed or judged by scholars in the field (in other words,
scholarly or peer reviewed articles) by selecting Scholarly (Peer Reviewed) Journals under the
Limit your results heading.
Click Search.
Result: The first 10 retrieved article titles will be displayed. If the full-text article is available
online for a specific item, you will see one or more of the following links immediately below
the item: HTML Full Text, PDF Full Text, or Linked Full Text. Click one of these links to view
the full-text article.
E-mail the article you are currently viewing by clicking E-mail (envelope icon) located on the
right-hand side of your screen.
If full-text link options are not present, click the TOUR button to check the availability of
full-text for the article in other Kean University Library databases.
To search ScienceDirect for scholarly articles using your key terms:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter S on the alphabetical menu.
Click ScienceDirect (Elsevier).
Click the Search button to access the search form.
Type your key terms in the first and second search boxes.
Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use
the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the
grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve
articles with the word root and all of its possible word endings. For example, type:
First Search Box: internet* or web*
Second Search Box: banner ad*
Click Search.
Result: The first 100 retrieved article titles will be displayed. If the full-text article is
available online for a specific item, you will see a PDF link below the item. Click PDF to
view the full-text article.
E-mail the full-text article by clicking the title from the results list, then click E-mail Article.
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JSTOR
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SAGE Journals Online
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Oxford Handbooks Online
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To search JSTOR for scholarly articles:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter J on the alphabetical menu.
Click JSTOR.
Click Search to access the Advanced Search form.
Type your key terms in the first and second search boxes.
Use the “AND” operator to combine terms and retrieve items that contain all of the terms.
Use the “OR” operator to retrieve one or more of the grouped terms (not necessarily all of
the grouped terms). Use double quotes (“”) to retrieve items that contain specific phrases.
Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word
root and all of its possible word endings. For example, type:
nokia* AND industry AND pricing
Click Search.
Result: the first 25 retrieved citations will be displayed. Click PDF to view full-text article.
E-mail selected article citations by clicking Email Citations at the top of the results list. From
the Citation Format drop-down menu select printer-friendly, fill out the rest of the email form,
and click Send.
To search SAGE Journals Online for scholarly articles using your key terms:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter S on the alphabetical menu.
Click SAGE Journals Online.
Type your key terms in the box next to Search All Journals.
Use double quotes (“”) to retrieve items that contain specific phrases. Use the “and”
operator to combine terms and retrieve items that contain all of the terms. Use the “or”
operator to retrieve one or more of the grouped terms (not necessarily all of the grouped
terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with
the word root and all of its possible word endings. For example, type:
(mobile phone* or cell phone* or smart phone*) and marketing and strateg*
Click Go.
Result: The first 10 retrieved citations will be displayed. For any item that shows the
message Article Available on the left-hand side of the screen, click the Full Text (PDF) link
immediately below the item to view the full-text article.
E-mail the full-text article you are viewing by clicking E-mail this article to a colleague on the
right-hand side of your screen.
If you do not see the Article Available message, search for the journal in the Periodicals List to
check the availability of full-text for the article in other Kean University Library databases.
To search Oxford Handbooks Online for full-text essays from electronic (e-book)
handbooks focusing on business and management topics:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter O on the alphabetical menu.
Click Oxford Handbooks Online -- Business and Management (Oxford University Press).
Click a title listed under the heading The Oxford Handbooks of… in order to access the full-text
content of that handbook.
Alternatively, type your key terms in the search box. For example, type:
public manag* and ethic*
Click Search.
Examine retrieved items. Click Full Text links to access retrieved chapters and books.
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LexisNexis Academic
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LexisNexis Academic
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Hoover’s Company
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To search LexisNexis Academic for news using your key terms:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter L on the alphabetical menu.
Click LexisNexis Academic.
Click the box labeled Search the News.
Type your key terms in the box labeled Search For.
Use double quotes (“”) to retrieve items that contain specific phrases. Use the asterisk (*) as
a truncation symbol after a word root to retrieve articles with the word root and all of its
possible word endings. For example, type:
"social network*" retail*
Notice that the By Source Type drop-down menu automatically defaults to Major World
Publications. If desired, select another option from the menu before clicking Go to run the
search.
Result: The first 25 retrieved article titles will be displayed. Click the title to access the fulltext article.
E-mail the article you are currently viewing by clicking E-mail (envelope icon) located in the
top right-hand corner of your screen.
To search LexisNexis Academic for company information:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter L on the alphabetical menu.
Click LexisNexis Academic.
Click the box labeled Get Company Info.
Type a company name in the box labeled By Name. For instance, type: l'occitane
Click Go.
Result: The names of the Top 3 companies will be displayed. Click a name to access the fulltext document, or click View All Companies to see all results.
E-mail the document you are currently viewing by clicking Email located in the top righthand corner of your screen.
To search Hoover’s Company Profiles for company information:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter H on the alphabetical menu.
Click Hoover’s Company Profiles (ProQuest).
Type a company name in the search box. For example, type: Apple
Click the search button.
Result: The first 20 retrieved records will be displayed. Browse the results list for the
desired company. Click the Link to full text link below the company name to view a company
Fact Sheet, Overview, History, Financials, and more.
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MarketLine Advantage
(formerly
Datamonitor360)
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ReferenceUSA
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Mergent Online
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To search MarketLine Advantage for information about worldwide
companies and industries:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter M on the alphabetical menu.
Click MarketLine Advantage.
Click Industries or Companies below the heading Browse by to begin exploring industry
categories or lists of companies.
Alternatively, type a company name in the box labeled Search by keyword(s). For instance,
type:
Carrefour
Click the magnifying glass icon to run the search.
Result: Browse the results list for the desired company. Click the company name to access a
Company Overview, Business Description, History, SWOT Analysis, and more.
To search ReferenceUSA for company information:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter R on the alphabetical menu.
Click Reference USA.
From the box on the left labeled Available Databases, move the cursor over the desired
business database then click Search when it appears in the blue box. For instance, you may
select one of the following databases: U.S. Businesses/Employers USA, Canadian Businesses,
U.S. New Businesses, or U.S. HealthCare.
Type a company name in the Quick Search form, then click View
Results.
To search Mergent Online for company information:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter M on the alphabetical menu.
Click Mergent Online.
Type a company name in the box labeled Company Search–Enter symbol or Company Name. For
example, type: sanofi-aventis
Click Go.
Results: Browse the Search Results list for the desired company. Click the company name to
access Company Details, Company Financials, News, Annual Reports, and more.
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IBISWorld
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Snapshots
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CountryWatch
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To search IBISWorld for industry market research and industry risk ratings for more than
700 U.S. industries:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter I on the alphabetical menu.
Click IBISWorld.
Type a key word, company name, or NAICS code in the Start your search here search box.
Click the red magnifying glass button to run the search.
Results: Links to Industry Reports (US) and Industry iExpert Summaries (US) will be displayed.
Click a link to view the full-text Industry Report or Industry iExpert Summary.
Click the red PDF button toward the top left corner of the report or summary to view the
document in PDF format.
Use the Adobe Acrobat toolbar to save the PDF to your computer or to a flash drive.
To search Snapshots for worldwide market data reports for a broad range of industries
and regions:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter S on the alphabetical menu.
Click Snapshots (ProQuest).
Type the name of an industry and/or region in the search box. For example, type:
france mobile phones
Click the search button.
Result: The first 20 retrieved records will be displayed. Browse the results list for the
desired industry. Click the Full text - PDF link below report title to view the market data
report.
E-mail the report you are viewing by clicking Email located at the top left side of the screen.
To search CountryWatch for information, including historical, cultural, and political
information, about the countries of the world:
Go to the Library’s home page at http://library.kean.edu.
Click Articles & More to access the Databases page.
Click the letter C on the alphabetical menu.
Click CountryWatch.
Select a country from the drop-down menu located under the heading Quick Links on the
left-hand side of your screen and proceed.
Internet Resources
American Community Survey
http://www.census.gov/acs/www/
American Factfinder
http://factfinder.census.gov
Statistical Abstract of the United States
http://www.census.gov/compendia/statab/
U.S. Bureau of Labor Statistics
http://www.bls.gov
Export.gov
Market Research Library
http://www.export.gov
U.S. Census Bureau
http://www.census.gov
FedStats
http://www.fedstats.gov
World Bank: Data
http://data.worldbank.org/
Copyright © 2015, Kean University Library. Originally created by
Linda Cifelli and Caroline Geck. Updated by Linda Cifelli, September 9, 2015.
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