Career & Technical Education
Course #: CB21
Course Name: Web Page Design
Prerequisites: CB09
CB21 – Web Page Design
Grade Level:
9-12
Level of Difficulty: Average
# of Credits: 2 semesters–1 Credit
The following is a Career and Technical Education (CTE) class under the Computer Technology Program.
Web Page Design and Understanding Statement
Unit 1: Introduction to Web Development
 Students will be able to use Microsoft Word or Publisher, design a basic page that discusses legal and ethical issues related
to the information technology industry.
Unit 2: Planning and Organizing Directory Structure
 Students will be able to create appropriate directories (folders) using proper naming convention.
Unit 3: Development and Evolution of the Internet
 Students will be able to describe how the Internet evolved.
Unit 4: Security
 Students will be able to recognize security issues related to information technology.
Unit 5: Understanding HTML/CSS Formatting
 Students will be able to create HTML pages using an HTML editor.
Unit 6: Best Practices for Webpage Design Principles
 Students will be able to publish a webpage using current best practices.
Unit 7: Planning a Professional Website
 Students will be able to plan and test a professional website.
Unit 8: Create and Edit Graphics Using an Image Editor
 Students will learn how to create and edit graphics using an image editor.
Unit 9: Animating Vector Objects using Flash
 Students will understand the process of creating an animated movie.
Unit 10: Dynamic Website Design using Dreamweaver

Students will be able to create dynamic web pages using appropriate programming language connected to a database.
Unit 11: E-Business and E-Commerce with Marketing and Promotion Strategies
 Students will be able to create a webpage to sell the merchandise in a virtual store.
Unit 12: Planning and Organizing a Web Server Platform
 Students will be able to identify key components of a Web Server Platform.
Unit 13: Individual Projects for Individual Portfolio

Students will create a real live business through Ultimate Fitness Simulation project.
1
CB21 – Web Page Design
Career & Technical Education
Common Core Standards
The following Reading and Writing performance objectives are integrated throughout the entire course:
Reading:
 9-10.RST.4 Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in
a specific scientific or technical context relevant to grades 9-10 texts and topics.
 9-10.RST.9 Compare and contrast findings presented in a text to those from other sources (including their own experiments),
noting when the findings support or contradict previous explanations or accounts.
Writing:
 9-10.WHST.8 Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the

usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas,
avoiding plagiarism and following a standard format for citation.
9-10.WHST.9 Draw evidence from informational texts to support analysis, reflection, and research
Speaking and Listening
 11-12.SL.4 Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners
can follow the line of reasoning, alternative or opposing perspectives are addressed, and the organization, development,
substance, and style are appropriate to purpose, audience, and a range or formal and informal tasks.
Language

11-12.L.6 Acquire and use accurately general academic and domain-specific words and phrases, sufficient for reading, writing,
speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge
when considering a word or phrase important to comprehension or expression.
Mathematics

HS.G-CO.2 Represent transformations in the plane using, e.g., transparencies and geometry software; describe transformations
as functions that take points in the plane as inputs and give other points as outputs. Compare transformations that preserve
distance and angle to those that do not (e.g., translation versus horizontal stretch).
 HS.G-CO.4 Develop definitions of rotations, reflections, and translations in terms of angles, circles, perpendicular lines, parallel
lines, and line segments.
2
CB21 – Web Page Design
Career & Technical Education
CB21 Web Page Design - Suggested Teaching Timeline
First Semester
August
Unit 1: Introduction to Web
Development
Unit 2: Planning and
Organizing Directory
Structure
Sept.
Oct.
Second Semester
Nov.
Dec.
Jan.
Feb.
March
April
May
2 weeks
1 week
Unit 3: Development and
Evolution of the Internet
1 week
Unit 4: Security
1 week
Unit 5: Introduction to
HTML/CSS Formatting
Unit 6: Best Practices for
Webpage Design
Principles
Unit 7: Planning a Professional
Website
Unit 8: Create and Edit
Graphics using an
Image Editor
2 weeks
2 weeks
1 week
3 weeks
1 week
3 weeks
Unit 9: Animating Vector
Objects using Flash
3 weeks
Unit 10:Dynamic Website
Design
4 weeks
3
CB21 – Web Page Design
Career & Technical Education
First Semester
August
Unit 11:E-Business and ECommerce with
Marketing and
Promotion Strategies
Unit 12:Planning and
Organizing a Web
Server Platform
Unit 13:Indivual Projects for
Individual Portfolio
Sept.
Oct.
Second Semester
Nov.
Dec.
Jan.
Feb.
March
April
May
3 weeks
1 week
1 week
6 weeks
4
CB21 – Web Page Design
Career & Technical Education
Unit 1: Introduction to Web Development
Students will be able to use Microsoft Word or Publisher, design a basic page that discusses legal and ethical issues
related to the information technology industry.
Knowledge and Skills
Knowledge:
 Security issues to prevent unauthorized
access to computers
 Intellectual property rights which are
ownership to intangible goods such as
ideas, names, designs, symbols, etc.
(copyrights)
 Information privacy to prevent pirating of
software not owned but illegally
downloading from Internet (ethical and
legal)
 Social networking concerning how it affects
ethical and legal postings of private
information
 Environment as it pertains to maintaining a
safe work environment.
 Microsoft Word/Publisher to make a basic
webpage
Skills:
 Research using the Internet
 Differentiate between ethical and legal
issues of information technology
 Demonstrate personal responsibility for a
safe environment
 Categorize technology that maximizes a
safe green environment
 Create a webpage using Microsoft
Word/Publisher
Arizona CTE Standards
Maintain a safe green information
technology work environment
2.1 Demonstrate personal responsibility for
developing and maintaining a safe and
healthy information technology work
environment
2.2 Use tools, materials, and equipment
commonly utilized in the field of
information technology safely
2.3 Identify ergonomics and repetitive strain
injuries common to information
technology occupations
2.6 Identify methods for making the
computer environment more
environmentally friendly
2.7 Explain environmental considerations
when disposing of computer/networking
components
3.0
Recognize security issues related to
information technology
3.1 Explain procedures to maintain data
integrity and security
4.0
Explore legal and ethical issues related to
information technology
4.1 Explore issues regarding intellectual
property rights including software
licensing and software duplication
4.3 Identify issues and trends affecting
computers and information privacy
4.4 Differentiate between ethical and legal
uses of information technology, i.e., data
pricing, use of public and private
networks, social networking, industryrelated data, and data piracy
2.0
Employability Skills
1.0
Complex Communication:
Employs complex
communication skills in a
manner that adds to
organizational productivity.
1.4 Communicates
effectively with people of
different cultures,
generations, and
life/work experiences in
different situations.
7.0 Legal and Ethical
practices: Observes
laws, rules, and ethical
practices in the
workplace
7.4 Adheres to the policies
and procedures of the
organization.
7.8 Acts with integrity
Resources
PimaJTED Web
Development:

Unit 1: Intro to
Web
Development

Unit 15: Safety
and Environment

Unit 16: Legal
Issues
MCC Competencies:
3. Explain the concepts of
culture, ethics, and
privacy as they relate to
the Internet/WWW.
5
CB21 – Web Page Design
Career & Technical Education
Unit 2: Planning and Organizing Directory Structure
Students will be able to create appropriate directories (folders) using proper naming convention.
Knowledge and Skills
Knowledge:
 Naming convention to make files easy to
find and access on a website or hard drive
 Navigation which defines how one page
relates to another on a web site
 Site map to give overview of pages within a
website for easy access
 Achieving the exact purpose of a website
known as functionality
 A quality attribute that assesses how easy a
user can navigate a website known as
usability
Skills:
 Demonstrate methods of establishing
priorities by planning and designing a
directory structure
 Construct a web page using the principles
of navigation, functionality and usability
 Devise a naming convention that accents
the directory structure
Arizona CTE Standards
Apply problem-solving and critical thinking
skills to information technology
1.1 Describe methods of establishing
priorities
1.2 Prepare a plan of work and schedule
information technology tasks
1.3 Apply problem-solving processes
1.4 Explain the purpose, types, and content
of documentation
20.0 Demonstrate knowledge of page layout
principles in the design of pages
20.1 Identify the principles of navigation
20.2 Identify the principles of functionality
20.3 Explain the principle of usability in
design
1.0
Employability Skills
3 Expert Thinking:
integrates a mastery of
technical knowledge
and skills with thinking
strategies to create, to
innovate, and to
devise solutions.
3.1 Recognizes the
existence of a
problem, sometimes
despite evidence to
the contrary
3.3 Exhibits expertise by
asking relevant
questions and
listening actively
Resources
PimaJTED Web
Development:
 Unit 12 –
Standard
Language
Encoding
.
6
Career & Technical Education
Unit 3: Development and Evolution of the Internet
CB21 – Web Page Design
Students will be able to describe how the Internet has evolved.
Knowledge and Skills
Knowledge:
 Components and functions of the Internet
such as browsers, search engines, world
wide web, hyperlinks, etc.
 Impact of computers and Internet on
modern life
 Internet and Intranet search engines; how
are they the same and how they are
different
 Browser based (Yahoo) and local E-mail
client based (Outlook)
 On-line collaborative documents as in
Google Drive or Social Networking sites
 Tools and uses of remote computing to
assist clients with troubleshooting
Skills:
 Form Boolean searches to obtain desired
results
 Create a timeline of the development of the
Internet
 Differentiate browsers and their uses
 Demonstrate meta tag, spider and Boolean
search engines and compare them to
browsers
 Examine how remote computing affects
modern life
 Differentiate between e-mail clients such as
browser based or local software.
 Discuss uses of collaborative documents
such as Google Drive, etc.
 Demonstrate use of LAN School software in
the classroom
Arizona CTE Standards
Describe the development/evolution of the
Internet
6.1 Identify the components and functions
of the Internet
6.2 Identify the steps in the historical
evolution of the Internet
6.3 Identify how the Internet has impacted
modern life
8.0
Utilize different types of search indexes
(static index/sitemap, keyword index, and
full text index)
8.1 Index a site for a search
8.2 Use Internet and intranet search
engines
8.3 Compare and contrast spider-based
search engines, directories, and RSS
aggregators
8.4 Explain Meta search engines
8.5 Explain Spider search engines
8.6 Form Boolean searches to obtain
desired results
10.0 Identify the roles of client-side Internet
software
10.2 Identify key functions of an Internet
browser
10.3 Demonstrate knowledge of e-mail client
configurations
10.4 Identify uses of client collaboration
software
10.5 Identify tools and uses of remote
computing
6.0
Employability Skills
7. Legal and Ethical
Practices: Observes
laws, rules and
ethical practices in
the workplace.
7.9 Interacts respectfully
with co-workers and
customers.
Resources
PimaJTED Web
Development:
 Unit 17 –
Internet
Development/
Evolution
MCC Competencies
1.0 Define and distinguish
between the
Internet/World Wide
Web (WWW).
2. Identify common uses of
the Internet/WWW
3. Explain the concepts of
culture, ethics, and
privacy as they relate to
the Internet/WWW.
4. Describe procedures and
requirements for
connecting to the
Internet/WWW
5. Describe key technologies
used by the
Internet/WWW.
8. Use various research
information and
resources available on
the Internet/WWW.
11. Analyze and evaluate
various resource
discovery systems
available on the
Internet/WWW
12. Use popular resource
discovery systems
available on the
Internet/WWW
7
CB21 – Web Page Design
Career & Technical Education
Unit 4: Security
Students will be able to recognize security issues related to Information Technology.
Knowledge and Skills
Knowledge:
 Identity thefts and methods to protect a
computer user (https, lock, etc)
 Data integrity and security issues as it
relates to network, computer hardware,
software and data
 Intellectual property rights as it relates to
software licensing and software duplication
 Computer data thefts and methods to
protect the information
 Information privacy as it relates to social
networking, and public and private networks
Skills:
 Describe computer threats and identity theft
 Recognize unsecure practices as it relates
to data security and user identity
 Understand the purpose and importance of
“terms and conditions” agreements
 Understanding your digital footprint…you
leave traces
 Differentiate between the levels of
intellectual and physical property rights
Arizona CTE Standards
3.0
Recognized security issued related to
information technology
3.1
Explain procedures to maintain data integrity
and security
3.2
Identify security issues related to the
network, computer hardware, software, and
data
3.3
Describe computer threats and methods to
protect a computer, i.e., viruses, phishing, email, social engineering, spoofing, identify
theft, and spamming
3.4
Explain concepts such as denial of service,
hacking/cracking, intrusion, detection, and
prevention
4.0
Explore legal and ethical issues related to
information technology
4.1
Explore issues regarding intellectual
property rights including software licensing
and software duplication
4.2
Understand the difference between open
source and proprietary systems in relation to
legal and ethical issues
4.3
Identify issues and trends affecting
computers and information privacy
4.4
Differentiate between ethical and legal uses
of information technology, i.e., data pricing,
use of public and private networks, social
networking, industry-related data, and data
piracy
7.0
Determine issues that affect Internet site
functionality
7.2
Identify security issues including
authentication, permissions, and data
17.0
Assess and describe various Internet security
concepts
17.1 Identify concepts such as access control,
authentication, encryption, secure socket
layers, access security tools, auditing, and
secure electronic transactions via log in
after access control.
Employability Skills
7. Legal and Ethical
Practices: Observes
laws, rules and ethical
practices in the
workplace.
7.1 Respects the
organization’s physical
and intellectual
property
7.2 Demonstrates loyalty
to the organization, its
mission, and its
resources.

Resources
Internet
Resources
MCC Competencies
1, Define and distinguish
between the
Internet/World Wide
Web
2. Identify common uses
of the Internet/WWW
3, Explain the concepts of
culture, ethics, and
privacy as they relate
to the Internet/WWW
8
CB21 – Web Page Design
Career & Technical Education
Unit 5: Introduction to HTML/CSS Formatting
Students will be able to create HTML pages using an HTML editor.
Knowledge and Skills
Knowledge:
 Basic HTML (Hypertext Markup Language)
tags and CSS (Cascading Style Sheet) to
format web pages
Skills:
 Write code using HTML tags
 Code metatags to improve browser
searches
 Differentiate between browser formatting
styles
 Know the difference between ordered and
unordered lists
 Develop style sheets for formatting and
page layout consistency
 Create HTML documents to effectively
communicate the authors message
 Construct tables and lists to organize
information on a web page
Arizona CTE Standards
13.0 Create HTML pages using an HTML editor
13.1 Explain the importance of W3C
standards and conventions
13.2 Identify the importance of creating
cross-browser coding in HTML and
XHTML
13.3 Create cascading style sheets,
extensible style sheet language,
DHTML, and XHTML code
13.4 Code metatags properly
Employability Skills
1. Complex
Communication:
Employs complex
communication skills
in a manner that adds
to organizational
productivity.
1.3 Exchanges knowledge
and processes
among team
members, colleagues,
and clients
3. Expert Thinking:
Integrates a mastery
of technical
knowledge and skills
with thinking
strategies to create,
to innovate, and to
devise solutions.
3.2 Engages in continuous
learning through
inquiry and reflection
Resources
PimaJTED Web
Development:
 Unit 2: Basic
Tags
 Unit 3: Links
and Tables
 Unit 5: CSS
Basic
 Unit 6: CSS
Layout
MCC Competencies
9. Create a Basic Home
Page with HTML
10. Enhance Web pages
using HTML
.
9
CB21 – Web Page Design
Career & Technical Education
Unit 6: Best Practices for Webpage Design Principles
Students will be able to publish a webpage using current best practices.
Knowledge and Skills
Knowledge:
 Professional design principles i.e.
whitespace, rule of thirds, uniform designs,
consistency
 Metatags to improve SEO (search engine
optimization)
 Templates for design consistency
 Strategic design elements using graphic
design tools (GIF, JPEG and PNG)
 Web pages and how they are accessed by
people with disabilities
Skills:
 Develop proofreading skills for accuracy
and consistency
 Follow professional design principles
 Implement Desktop publishing rules
 Demonstrate accurate use of design
software
 Exhibit professionalism when working with
clients
 Understanding alt tags to be used by people
with disabilities
 Analyze use of different graphic images
formats
Arizona CTE Standards
Apply problem-solving and critical thinking
skills to information technology
1.1 Describe methods of establishing
priorities
1.2 Prepare a plan of work and schedule
information technology tasks
1.3 Apply problem-solving processes
13.0 Create HTML pages using an HTML editor
13.3 Create cascading style sheets,
extensible style sheet language,
DHTML, and XHTML code
13.4 Code metatags properly
14.0 Identify appropriate use of various
multimedia extensions, plugging and
image, and multimedia formats
14.2 Demonstrate when to use image and file
formats such as GIF, JPEG, and PNG
16.0 Outline the core components of the Internet
infrastructure
16.4 Design web pages so that they can be
accessed by individuals with disabilities
20.0 Demonstrate the ability to create web
promotion strategy
20.1 Identify the principles of navigation
20.2 Identify the principles of functionality
20.3 Explain the principle of usability in
design
1.0
Employability Skills
1. Complex Communication:
Employs complex
communication skills in a
manner that adds to
organizational
productivity.
1.2 Uses technologies and
social media
appropriately to engage
various audiences.
3. Expert Thinking:
Integrates a mastery of
technical knowledge and
skills with thinking
strategies to create, to
innovate, and to devise
solutions.
3.4 Uses multiple thinking
strategies, such as
critical thinking, divergent
thinking, problem solving,
and decision making, to
determine a course of
action.
Resources
PimaJTED Web
Development:
 Unit 3: Links
and Tables
 Unit 4:
Frames
 Unit 5: CSS –
Basic
 Unit 6: CSS –
Layout
 Unit 9:
Productivity
and
Accountability
 Unit 12:
Standards
Language
Encoding
MCC Competencies
9. Create a Basic Home
Page with HTML
10. Enhance Web pages
using HTML
15. Control Input with Web
Pages.
16. Plan, design, and publish
a web site.
10
CB21 – Web Page Design
Career & Technical Education
Unit 7: Planning a Professional Website
Students will be able to plan and test a professional website.
Knowledge and Skills
Knowledge:
 Storyboards and flowcharting for planning a
website
 Design element balance to promote
consistency on a website
 Sitemap development for navigation on a
website
 Use web design current best practices
 The purpose, types, and content of
documentation to reach the target audience
Skills:
 Design a client website according to specific
instructions
 Utilize consistent navigation techniques
such as buttons, links, etc.
 Distinguish between good and bad websites
 Use problem solving processes to
troubleshoot usability
 Optimize page loading, resolution size,
graphics
Arizona CTE Standards
Apply problem-solving and critical thinking
skills to information technology
1.1
Describe methods of establishing
priorities
1.2 Prepare a plan of work and schedule
information technology tasks
1.3 Apply problem-solving processes
1.4 Explain the purpose, types, and content
of documentation
7.0
Determine issues that affect Internet site
functionality
7.1 Solve performance issues including
bandwidth, Internet connection types,
pages taking too long to load, and
resolution and size graphics
13.0 Create HTML pages using an HTML editor
13.1 Explain the importance of W3C
standards and conventions
13.4 Code metatags properly
20.0 Demonstrate knowledge of page layout
principles in the design of pages
20.1 Identify the principles of navigation
20.2 Identify the principles of functionality
20.3 Explain the principle of usability in
design
1.0
Employability Skills
7. Legal and Ethical
Practices: Observes
laws, rules, and ethical
practices in the
workplace.
7.5 Follows all applicable
local, state, and federal
laws.
7.7 Manages resources for
the good of the
organization.
9. Initiative a Self-Direction:
Exercises initiative and
self-direction in the
workplace
9.1 Takes action without
direction within the
boundaries of one’s job.
9.2 Exercises leadership and
self-direction within
organizational structure.
9.5 Seeks responsibilities
beyond one’s scope of
work.
Resources
PimaJTED Web
Development:
 Unit 9:
Productivity
and
Accountability
 Unit 12:
Standard
Language
Encoding
 Unit 14:
Additional
Formats and
Flash
Multimedia
MCC Competencies
6. Identify and use proper
asynchronous
communication services
available on the
Internet/WWW
16. Plan, design and publish
a website
.
11
CB21 – Web Page Design
Career & Technical Education
Unit 8: Create and Edit Graphics using an Image Editor
Students will learn how to create and edit graphics using an image editor.
Knowledge and Skills
Knowledge:
 Fireworks as an image editor to create and
edit images
 Image formats for appropriate use i.e.
Vector, Bitmap, GIF, JPEG, and PNG
 Optimize both graphics and designs that are
created in other applications
 Adjust transparency/opacity for graphic
optimization
 Color hexadecimal identification as related
to graphics
Skills:
 Demonstrate basic photo editing and
optimization
 Solve performance issues related to
graphics
 Utilize special effects and filters to enhance
images such as drop shadow, bevel, etc.
 Combining photos and graphics to create
new images
 Utilize color picker for color matching
 Integrate Fireworks graphics to an HTML
web page
Arizona CTE Standards
Demonstrate basic computer mathematics
required for information technology
5.1 Explain the function of general
mathematics as it relates to computer
hardware
5.2 ADD
7.0
Determine issues that affect Internet site
functionality
7.1 Solve performance issues including
bandwidth, Internet connection types,
pages taking too long to load, and
resolution and size graphics
14.0 Identify appropriate use of various
multimedia extensions, plugging and
image, and multimedia formats
14.2 Demonstrate when to use image and file
formats such as GIF, JPEG, and PNG
20.0 Demonstrate knowledge of page layout
principles in the design of pages
20.3 Explain the principle of usability in
design
5.0
Employability Skills
9. Initiative and Self-
Direction: Exercises
initiative and selfdirection in the
workplace.
9.3 Asks questions and
seeks information as
needed, exercising
curiosity.
9.4 Pursues opportunities
to learn new skills.
9.7 Demonstrates focus
and drive for results.
MCC Competencies
7. Demonstrate Browser
Basics
10, Enhance Web pages
using HTML
Resources
PimaJTED Web
Development:
 Unit 12:
Standard
Language
Encoding
 Unit 13:
Computer
Mathematics
 Unit 14:
Additional
Formats and
Flash
Multimedia
12
CB21 – Web Page Design
Career & Technical Education
Unit 9: Animated Vector Objects using Flash
Students will understand the process of creating an animated movie.
Knowledge and Skills
Knowledge:
 Flash as an authoring software to animate
objects and develop animated web pages
 Symbols and ActionScript to add
functionality to a Flash movie
 Timeline layers and keyframing to control
Flash movie clips
 Media files as needed for enhancement
 Libraries to organize and manage objects
Skills:
 Apply basic animating concepts
o
Tweening, ActionScripting,
keyframing, shape tweening, and
morphing
 Program with ActionScript
 Demonstrate appropriate use of Flash
 Create a multimedia movie
 Access various libraries to share graphics in
multiple locations
 Integrate Flash movie to an HTML web
page
Arizona CTE Standards
Identify appropriate use of various
multimedia extensions, plugging and
image, and multimedia formats
14.1 Demonstrate the appropriate use of
flash and other multimedia
14.2 Demonstrate when to use image and file
formats such as GIF, JPEG, and PNG
14.0
Employability Skills
7. Legal and Ethical
Practices: Observes
laws, rules, and
ethical practices in
the workplace.
7.6 Takes responsibility
for one’s actions in
the workplace, such
as disclosing
personal mistakes to
supervisor.
Resources
PimaJTED Web
Development:

Unit 14:
Additional
Formats and
Flash
Multimedia
MCC Competencies
9. Create a Basic Home
Page with HTML
10. Enhance Web pages
using HTML
13
CB21 – Web Page Design
Career & Technical Education
Unit 10: Dynamic Website Design
Students will be able to create dynamic web pages using appropriate programming language connected to a database.
Knowledge and Skills
Knowledge:
 Open dynamic page to enter and retrieve
information
 Security issues related to server and client
relationships
 Detection and prevention of denial of
service on the Internet
 Impact of Internet usability on modern life
 Web Server Operating Systems vs Desktop
Operating Systems
 File Transfer Protocol (FTP) applied to
publishing a web page
 Server side programming language Active
Server Pages (ASP and ASP.net)
 Structured Query Language (SQL) to
extract data from a database
 Java script and XML in Dreamweaver for
client side programming
Skills:
 Store and retrieve data using dynamic web
pages
 Construct a dynamic web page using ASP
 Identify methods of uploading and
downloading data using FTP software
 Create a webpage that authenticates a user
 Identify and explain common formats used
to deliver content and popular tools to
connect a web server to a database such as
XML and SQL
 Analyze how the Internet interactivity has
impacted modern life
Arizona CTE Standards
Recognized security issues related to
information technology
3.2 Identify security issues related to the
network, computer hardware, software,
and data
3.4 Explain concepts such as denial of
service, hacking/cracking, intrusion,
detection, and prevention
6.0
Describe the development/evolution of the
Internet
6.3 Identify how the Internet has impacted
modern life
9.0
Outline the key components of a webserved platform
9.1 Demonstrate knowledge of web server
operating systems
10.0 Identify the roles of client-side Internet
software
10.1 Demonstrate the correct use of FTP
client software
12.0 Differentiate between popular client-side
and server-side programming languages
and terms
12.1 Identify the purposes of server-side
programming language such as PPHP,
ASP, and ASP.net to create dynamic
web pages
12.2 Identify the purposes of client-side
programming language such as java
script and XML
3.0
Employability Skills
1. Collaboration:
Collaborates, in person
and virtually, to
complete tasks aimed
at organizational goals.
1.1 Demonstrates mastery of
traditional
communication skills in
reading, writing,
speaking, and listening
within organizational
contexts.
3. Expert Thinking:
Integrates a mastery of
technical knowledge
and skills with thinking
strategies to create, to
innovate, and to devise
solutions.
3.5 Takes action based on
confidence in mastery.
3.6 Analyzes evidence based
on mastery knowledge
to solve problems.
Resources
PimaJTED Web
Development:

Unit 7: Forms

Unit:
Information
Technology
Planning

Unit 21:
Scripting and
Databases
MCC Competencies
5. Describe key technologies
used by the
Internet/WWW
10. Enhance Web pages
using HTML
13. Perform information
search and retrieval
operations using
Internet/WWW services
14. Perform Internet/WWW
File transfers.
15. Control Input with Web
Pages
14
CB21 – Web Page Design
Career & Technical Education
Knowledge and Skills
Arizona CTE Standards
Identify and explain common formats used
to deliver content and popular tools to
connect a web server to a database
15.1 Demonstrate correct use of file formats
such as XML
15.2 Explain how Web-based technologies
and convergence technologies are
often combined
15.3 Explain how SQL can be used to
extract data from a database
Employability Skills
Resources
15.0
15
CB21 – Web Page Design
Career & Technical Education
Unit 11: E-Business and E-Commerce with Marketing and Promotion Strategies
Students will be able to create a webpage to sell the merchandise in a virtual store.
Knowledge and Skills
Arizona CTE Standards
Employability Skills
Resources
16
CB21 – Web Page Design
Career & Technical Education
Knowledge:
 E-Business an E-Commerce concepts and
models for online businesses
 Marketing, public relations, geographic
factors related to launching an online
business Target audience and competition
 Search engine optimization
 Promotional/marketing strategies
 Website promotional tools such as web
analytics
Skills:
 Compare and contrast different business
models from the Internet
 Describe how various protocols or services
apply to the function of their corresponding
server
 Identify intellectual property rights, privacy
and jurisdiction, relating to legal and
regulatory considerations when planning ebusiness solutions
 Generate traffic to your website
 Analyze the use of web analytics
 Evaluate and apply search engine
optimization techniques
2.0
Demonstrate the ability to create web promotion
strategy
2.1
Explain how determining target audience
and competition is critical for a successful
website
2.2
Identify web promotional strategies such as
Search Engine Optimization, pay per click,
affiliate marketing, social/virtual media,
banners, and display ads
2.3
Determine the impact of web marketing
strategies on web site traffic through the use
of analytics
2.4
Identify ergonomics and repetitive strain
injuries common to information technology
occupations
2.5
Determine safe working practices to avoid or
eliminate physical and electrical hazards
16.0
Outline the core components of the Internet
infrastructure
16.3 Describe how various protocols or services
apply to the function of their corresponding
server, e.g., SSL, e- commerce, and
streaming media protocols
18.0 Identify and describe various E-business and Ecommerce terms and concepts
18.1 Compare and contrast various online
business models, such as e-commerce and
affiliate marketing and publishing
18.2 Identify key factors, such as geographic
location and public relations, relating to
strategic marketing consideration as they
relate to launching an e-business initiative
18.3 Identify key factors, such as intellectual
property rights, privacy and jurisdiction,
relating to legal and regulatory
considerations when planning e-business
solutions
19.0 - Demonstrate the ability to create web promotion
strategy
19.1 Explain how determining target audience and
competition is critical for a successful
website
19.2 Identify web promotional strategies such as
Search Engine Optimization, pay per click,
affiliate marketing, social/virtual media,
banners, and display ads
19.3 Determine the impact of web marketing
strategies on web site traffic through the
use of analytics
19. 1, 2, 3, ADD
1. Complex
Communications:
Employs complex
communication skills in a
manner that adds to
organizational
productivity.
1.3 Exchanges knowledge
and processes among
team members,
colleagues, and clients.
2. Collaboration:
Collaborates, in person
and virtually, to complete
tasks aimed at
organizational goals.
2.1 Applies personal
strengths to enhance the
effectiveness of the team.
2.2 Builds on strengths and
contributions of others to
achieve common goals.
4. Intergenerational and
Cross-Cultural
Competence: Interacts
effectively with different
cultures and generations
to achieve organizational
mission, goals, and
objectives.
4.1 Uses relevant
intergenerational and
cross-cultural
communication that
acknowledges
differences.
PimaJTED Web
Development:
 Unit 25:
Security
 Unit 26:
Internet
 Marketing
17
CB21 – Web Page Design
Career & Technical Education
Unit 12: Planning and Organizing a Web Server Platform
Students will be able to identify key components of a Web Server Platform.
Knowledge and Skills
Knowledge:
 Web Server Operating System
 Web Server Software
 File Transfer Protocol (FTP)
 Website Hosts
 Administer websites
Skills:
 Understanding Web Server Operating
Systems
 Understanding Web Server Software
 How to find and use FTP Clients
 Post content to server
 Use Internet Domain Names and Domain
Name Server (DNS)
Arizona CTE Standards
Utilize different types of search indexes
(static index/sitemap, keyword index, and
full text index)
8.4 Explain Meta search engines
9.0
Outline the key components of a webserved platform
9.1 Demonstrate knowledge of web server
operating systems
9.2 Demonstrate knowledge of web server
software
9.3 Identify additional services such as
scripting languages, databases, and
media
9.4 Understand APIPA and its uses
10.0 Identify the roles of client-side Internet
software
10.1 Demonstrate the correct use of FTP
client software
11.0 Administer Internet/intranet sites
11.1 Configure permissions
11.2 Post content to a server, providing
authentication information, specifying
the server host name or IP address and
the destination directory
12.0 Differentiate between popular client-side
and server-side programming
12.1 Identify the purposes of server-side
programming language such as PPHP,
ASP, and ASP.net to create dynamic
web pages
12.3 Demonstrate knowledge of when to sue
client-side scripting and server-side
scripting
8.0
Employability Skills
1. Complex
Communications:
Employs complex
communication skills
in a manner that adds
to organizational
productivity.
1.2 Uses technologies
and social media
appropriately to
engage various
audiences.
2. Collaboration:
Collaborates, in
person and virtually,
to complete tasks
aimed at
organizational goals.
2.4 Optimizes technology
to collaborate with
others.
2.6 Exchanges essential
information among
collaborators.
Resources
PimaJTED Web
Development:
 Unit 20:
Server Setup
 Unit 22:
Internet
Software and
Client Side
 Unit 23:
Internet
Connectivity
18
CB21 – Web Page Design
Career & Technical Education
Knowledge and Skills
Arizona CTE Standards
Outline the core components of the Internet
infrastructure
16.1 Identify problems with Internet
connectivity from source to destination
for various types of servers such as
email, web, FTP, caching and DNS
16.2 Demonstrate the use of Internet domain
names and DNS
16.3 Describe how various protocols or
services apply to the function of their
corresponding server, e.g., SSL, ecommerce, and streaming media
protocols
Employability Skills
Resources
16.0
.
19
CB21 – Web Page Design
Career & Technical Education
Unit 13: Individual Projects for Individual Portfolio
Students will create a real live business through Ultimate Fitness Simulation Project.
Knowledge and Skills
Knowledge:
 Hyperlink buttons & Pages
 Web graphic images
 Web forms
 Navigation menu
 Colors and design themes
 Web page planning
 Plan and organization: navigation flow chart
Skills:








Hyperlinking text, buttons, and pages
Design and edit Web graphic images
Creating Web site submit forms
Creating Web site buttons to develop a
navigation menu
Using colors and design themes
Building and designing a Web site
navigation system
Planning and decision-making skills
Write and edit technical documents
Arizona CTE Standards
Employability Skills
Resources
Apply problem-solving and critical thinking skills
to information technology
1.2
Prepare a plan of work and schedule
information technology tasks
1.3
Apply problem-solving processes
2.0
Maintain a safe green information technology
work environment
2.2
Use tools, materials, and equipment
commonly utilized in the field of information
technology safely
10.0
Identify the roles of client-side internet software
10.3 Demonstrate knowledge of e-mail client
configurations
13.0
Create HTML pages using an HTML editor
13.3 Create cascading style sheets, extensible
style sheet language, DHTML, and XHTML
code
13.4 Code metatags properly
14.0
Identify appropriate use of various multimedia
extensions, plugging and image, and
multimedia formats
14.1
Demonstrate the appropriate use of flash
and other multimedia
14.2
Demonstrate when to use image and file
formats such as GIF, JPEG, and PNG
16.0
Outline the core components of the internet
infrastructure
16.4 Design web pages so that they can be
accessed by individuals with disabilities
19.0
Demonstrate the ability to create web
promotion strategy
19.1
Explain how determining target audience
and competition is critical for a successful
website
1.0 Complex
Communications:
Employs complex
communication skills in a
manner that adds to
organizational
productivity.
1.4 Communicates effectively
with people of different
cultures, generations,
and life/work experiences
in different situations.
2. Collaboration:
Collaborates, in person
and virtually, to complete
tasks aimed at
organizational goals.
2.1 Applies personal
strengths to enhance the
effectiveness of a team.
3. Expert Thinking: Integrates
a mastery of technical
knowledge and skills with
thinking strategies to
create, to innovate, and
to devise solutions.
3.1 Recognizes the existence
of a problem, sometimes
despite evidence to the
contrary.
5. Professionalism: Conducts
oneself in a professional
manner appropriate to
organizational
expectations.
5.1 Adheres to organizational
protocol, such as
behavior, appearance
and communication
Ultimate Fitness Web
Site Design
Simulation by BE
Publishing
http://bepublishing.co
m/Textbooks/TB/Ulti
mate_Fitness.htm
1.0
Examples of individual
portfolio to Kuder
Navigator Personal
portfolio
20
CB21 – Web Page Design
Career & Technical Education
Knowledge and Skills
Arizona CTE Standards
19.2
Identify web promotional strategies such as
Search Engine Optimization, pay per click,
affiliate marketing, social/virtual media,
banners, and display ads
19.3
Determine the impact of web marketing
strategies on web site traffic through the
use of analytics
20.0
Demonstrate knowledge of page layout
principles in the design of pages
20.1
Identify the principles of navigation
20.2
Identify the principles of functionality
20.3
Explain the principle of usability in design
Employability Skills
7. Legal and Ethical
Resources
Practices: Observes
laws, rules, and ethical
practices in the
workplace.
7.6 Takes responsibility for
one’s actions in the
workplace, such as
disclosing personal
mistakes to supervisor.
7.8 Acts with integrity.
7.9 Interacts respectfully with
co-workers and
customers
9. Initiative and SelfDirection: Exercise
initiative and selfdirection in the
workplace.
9.1 Takes action without
direction within the
boundaries of one’s job.
9.3 Asks questions and
seeks information as
needed, exercising
curiosity.
9.7 Demonstrates focus and
drive for results.
9.8 Assesses consequences
of potential actions.
MCC Competencies
.
21