2SHMERYKOWSKY
Introduction to Logo Design http://www.webdesignlessons.com/the-five-rules-to-a-great-logo-design/
The Five Rules to a Great Logo Design
Logo design is as much a science as it is art. In fact, it has a host of scientific aspects to it that includes psychology and mathematics. This is because a good logo design is intended to act on the psyche of the onlooker and appeal to it and its retention would depend on the symmetry it catties. Since a logo appears on almost everything related to your business, that includes your stationary, products and services, letters and even the press, the importance of a good logo design is critical. A clear, dynamic, symmetric and aesthetic logo design from a professional logo designer would leave a lasting effect on the mind of the consumer and it is imperative to the success of any business. While going through the process of getting a good logo from a logo designer, keep the following in mind. a.
Logo should be unique and portray honesty: Many businesspersons looking for a logo want it to look like someone else’s, but, this is wrong. You can take ideas from other logos but come up with something highly unique and creative. The logo should portray the strengths of your business, in fact, the strengths themselves are unique otherwise how do you plan to decimate your competition? Be clear and concise. b. Simple : Keep your logo simple. A complex graphic used for a logo can have negative effects since its recognition value will take time to be impressed on the customer’s mind. Also, simple logos are better to customize for printing use than the complicated ones. Simple but compelling is the mantra here and follow it for successful branding. Good examples here would be Prudential or Nike. c. Colors : Always check the logo in black and white. If the logo does not appeal in monochrome, it will not appeal in any other color. d. Scalable and flexible: A simple logo is scalable to any size. Make sure that the logo design that you have is scalable and does not lose its appeal when made smaller or enlarged. e.
Symmetry : A logo should be well balanced and appeal to the symmetric aesthetics. This will make sure that the logo appears balanced to the human eye. The factors that effect symmetry are many – color, shape, line density etc. Make sure that you instruct your logo designer accordingly.
Once your logo is done and finalized by the logo designer, there is still scope for changes, but once you begin using the logo, never change or alter it. http://www.artyfactory.com/graphic_design/logo_design_history/logo_design_history.html
Logo Design - The Art of Visual Identity
MILTON GLASER (b.1929)
'I Love New York', 1977
What is a Logo?
A logo is a sign, symbol, trademark or badge which conveys the identity or ownership of a product, company, campaign or concept in as memorable a way as possible.
How are logos used?
A logo can be used in many different forms, sizes and contexts. For example, the logo for a hotel could be printed on a letterhead or menu, embroidered onto a napkin or jacket, embossed on metal cutlery or illuminated as a huge neon sign on the side of the building.

What are the basic qualities of a good logo?
A logo should be simple so that it retains its clarity of design in different contexts. If it is too complicated, its details may be lost when it is reduced in scale. Also, a simple logo design is faster to read, easier to remember and consequently more instantly identifiable. The 'I Love New York' logo by Milton Glaser, one of the most reproduced logos ever, illustrates most of these basic qualities.
What is the main function of a logo?
A logo should convey an immediate and memorable identity and must connect with its target audience in a positive manner.
SYMBOLS OF FAITH
How have logos evolved?
Logos have been around in one form or another for several thousand years. The Ancient Egyptians are known to have branded domestic animals with hieroglyphs to mark their ownership. The Ancient Romans and Greeks marked their pottery to identify the manufacturer. The great faiths of the world have all adopted symbols for ease of recognition.
HERALDIC DESIGNS
From the 12th century onwards through medieval times, heraldic designs (coats of arms) were used to identify the status and property of the nobility.
SILVER HALLMARKS
In general, however, the most common early logos were trademarks signifying the origin or quality of a craftsman's product. Hallmarks, which testify to the quality of precious metals, are a good example of this practice.

Logos and 20th Century Advertising
LESS IS MORE
THE SHELL LOGO 1900-2012
Over the last century, our lifestyles gradually became more complex. Conversely, the design of logos became simpler for ease and speed of recognition in a faster world. The evolution of the Shell Logo throughout the
20th century clearly demonstrates this effect. In fact, the art of logo design illustrates the design concept
"Less is More" better than any other graphic form.
Logos, as we know them today, are intelligent graphic images that are carefully designed to impart their concepts, both consciously and sub-consciously, for immediate recognition by a specific target audience.
QUESTIONS: Type out your answers please! Grade: 100pts
**Rewrite or restate the questions in your answer please!
1.
Although Logo Design is an Art, what other field can it be considered as?
2.
Why can it be considered a Science?
3.
“A good logo design is intended to act on the psyche of the onlooker and appeal to it and its retention would depend on the symmetry it catties.” What does this mean?
4.
What are the 5 Rules to a great Logo design? (List them.)
5.
Why are simple logos better to create? (Give at least TWO reasons.)
6.
What are some factors that effect Symmetry?
7.
What is a LOGO?
8.
List at least 5 ways a Logo can be used. (Try to think of ways OTHER than what is written.)
9.
If a Logo is too complicated, what might happen if the scale is changed?
10.
What are some positive attributes for having a simpler Logo?
11.
Why should a Logo be tested in MONOCHROMATIC colors while being designed?
12.
What is the MAIN FUNCTION of a Logo?
13.
How were Logos used in Ancient Egypt?
14.
How were Logos used in Ancient Roman and Greece?
15.
What are heraldic designs?
16.
What was the earliest common logo?
17.
What is a Hallmark? (And it’s not the Company!)
18.
What do you think the “Less is More” concept means?
19.
Can you think of any Logos today that have changed from when you were younger?
20.
What are Logos known for today?