B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
FIFTH SEMESTER – November 2008
Date : 07-11-08
Time : 9:00 - 12:00
VC 5512 - MASS COMMUNICATION THEORIES
Dept. No.
KB 04
Max. : 100 Marks
PART A
I.
Answer ALL questions. (10 X 2 = 20 marks)
1.
Content Analysis
2.
Feedback
3.
Gender
4.
Audience Positioning
5.
Mediation
6.
Hegemony
7.
White Propaganda
8.
Critical Autonomy
9.
Media Convergence
10.
Digitalization
PART B
II.
Answer ANY FIVE questions. (5 X 7 = 35 marks)
11.
What are the main concepts of media society theories?
12.
Explain Mass Culture and Popular Culture.
13.
Explain Media rhetoric according to Len Masterman.
14.
Media as a mediator of Social Reality – Comment.
15.
‘Channel of communication reflects significantly on the message. Comment.
16.
Discuss about dominant are alternative paradigms.
PART C
III. Answer ANY THREE questions.
17.
What are the four models of communications? Explain.
18.
Discuss the influences of new Media an traditional media.
19.
Ownership controls the media – Discuss.
20.
Discuss the role and significance of audience.
21.
Television sells its audience to advertisers – Comment.
(3 X 15 = 45 marks)
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