LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION - VISUAL COMM.
THIRD SEMESTER – November 2008
KB 14
VC 3956 - CONTEMPORARY MEDIA TRENDS
Date : 05-11-08
Time : 9:00 - 12:00
Dept. No.
I. Write short notes on the following not exceeding 50 words each.
Max. : 100 Marks
(10 x 2=20)
1. Advertising Censorship
2. Media as an Agenda
3. TAM
4. Ethics
5. Global Communication
6. Communication Satellite
7. Digital Divide
8. MPAA
9. IT Act 2000
10. Media Convergence
II. Answer any FIVE of the following in about 150 words each.
(5 x 7 = 35)
11. Comment on the emerging trends in new media.
12. How can the silver screen be a catalyst for social change?
13. Give an account of Right to Information Act.
14. ‘Violence and sex are becoming indispensable elements in print media’ - Comment.
15. ‘Print media coverage on recent communal riots in Orissa was such that it stimulated tension all
over India’. Discuss.
16. What is e-governance? Explain the advantages and disadvantages of e-governance in the Indian
context.
17. Critically evaluate the functioning of PCI.
III. Answer any THREE of the following in about 300 words each.
(3 X 15 = 45)
18. ‘Inspite of the boom in television channels the formats and the concepts of programs are a mere
cliché.’ Criticize.
19. ‘Global Communication dominance is closely linked with evolution of technologies’-Justify the
statement with appropriate examples.
20. Discuss the role of media in an environmental crisis such as global warming or any other natural
disaster.
21. Do ethics exist in contemporary visual media? How effectively do CBFC & TRS work towards
this?
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