LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
FIRST SEMESTER – NOV 2006
AI 05
VC 1804 - BASICS OF VISUAL COMMUNICATION
Date & Time : 28-10-2006/1.00-4.00
Dept. No.
I. Write short notes on the following (50 words each):
Max. : 100 Marks
10X2=20
1. Psycho-social noise
2. Propaganda
3. Olfactory communication
4. ‘Medium is the message’
5. PSA
6. Right to information
7. Sadharanikaran
8. Culture shock
9. Feedback
10. Convergence
II. Answer ANY FOUR not exceeding 200 words each:
4X10=40
11. Explain the elements or components of communication?
12. What is paralanguage? Write about the major dimensions of extra linguistic
activities that are at play in verbal communication.
13. List out the different gazes in an eye contact with examples.
14. Communication is a multi-disciplinary subject. Critically analyze.
15. Elaborate on the functions of mass communication.
16. Explain non-verbal behaviour with examples.
III. Answer ANY TWO not exceeding 500 words each:
2x20=40
17. Cellular phone has revolutionized the dynamics of Interpersonal
communication. Do you agree? Substantiate your views with examples.
18. Emphasize the importance of proxemics & haptics in communication.
Elaborate on their significance in non-verbal communication.
19. Analyse the characteristics of communication.
20. Explain McLuhan’s four waves.
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