LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMM.
SECOND SEMESTER – APRIL 2007
OZ 13
VC 2808 / 2801- DEVELOPMENT COMMUNICATION
Date & Time: 17/04/2007 / 1:00 - 4:00
Dept. No.
PART-A
I. Answer ALL questions not exceeding 50 words each:
Max. : 100 Marks
(10x2=20)
1. Critical conscience
2. Social marketing
3. Dependency theory
4. Media Advocacy
5. Neo-colonialism
6. Alternative media
7. Top down communication
8. Diffusion of innovation
9. Banking system of education
10. Magic multiplier
PART-B
II. Answer ANY FOUR not exceeding 150 words each:
(4x5=20)
11. Explain with examples how Radio can play the role of a community medium.
12. Street theatre is also called ‘theatre of the oppressed’. Why?
13. What are the causes the western countries attribute to the underdevelopment of the
third world countries?
14. Suggest how the internet can be used for rural development.
15. Differentiate community video from professional/conventional video.
16. What are the various theories related to development communication?
PART-C
III. Answer ANY THREE not exceeding 500 words each:
(3x20=60)
17. Documentary films don’t really reach the people it is meant to. Suggest some
strategies to make them reach the rural community.
18. What is the adverse effect of globalization on the third world countries? Suggest
how the third world countries can counter it.
19. Explain how you would go about if you were to make a participatory video film
on ‘health for all’.
20. What are the conflicting views the dominant paradigm and alternative paradigm
have on theories of development?
21. Explain how folk media can be used to disseminate the development messages in
the rural community.
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