LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
THIRD SEMESTER – APRIL 2006
OZ 10
VC 3800 - MEDIA MANAGEMENT
Date & Time : 28-04-2006/1.00-4.00 P.M. Dept. No.
Max. : 100 Marks
Kindly note: This is an open book test. You are allowed to use your own notes and not
allowed to borrow notes from your companions. Answers need to be your personal reflections
and not reproduction of class notes or handouts. Reproduction will fetch you minimum
marks/no marks.
PART A
Write short notes on ANY FIVE of the following not exceeding one page each.
(5x8=40)
1. Attempt a profile of the work force in South Indian media industry – in terms of
demographics and psychographics.
2. Your comments on Gender and Leadership, especially in the media field.
3. How will the new technology (digital) in filmmaking and distribution affect Recruitment
and Development of work force in the film industry in India.
4. Feedback matters and feedback is a ritual. How do you see the value of feedback in
an organization?
5. Two current challenges for any management – globalisation and work-force diversity.
6. Briefly explain four parameters that will affect film scheduling in the Indian context.
7. Arthashashtra is a great source of management thought. Defend or Criticize this
statement.
PART B
Write essays on ANY TWO of the following not exceeding three pages each.
(2x15=30)
8. Conflicts are one of the major sources of news making for the media. Conflicts do
occur in the media industry (the episodes of Thangar Bachan and Kushboo). As a
student of media management, what is your view on conflicts and conflict
management skills?
9. Nuances of `Theory i Management’ as proposed by Arindam Chaudhuri and your
comments on his theory.
10. `The business of business is business’. Express your views FOR and AGAINST this
statement from the perspective of management and social responsibility.
PART C
The break-down of the film script and related paper works.
_________________-
(30 Marks)