Visual Identity Minutes of the Meeting
Public Relations Conference Room, May 25, 2011 – 3:00 p.m.
Present:
Committee members: Dave Begley, Tully Burnett, Katie MacInnes,
Erin Pauls, Mary Ann Rosenthal, Marian Watters, Bill Delaney, April
Goode.
Also present: Cathy Cole – director of Marketing and Publications
Pyati Rhada – director of the Environmental Center
Carrie M. Crouch – Public Relations associate
Chair:
Dan Dundon
Update on New Policy and Procedures

Dan Dundon opened discussion by noting that new procedures
recommended previously by the committee relating to individualized
logos have received the approval of the president and vice presidents.
In essence individualized logos need not be brought to the committee
for approval but can be approved by deans and/or vice presidents.
Summer B Cookout Design T-shirt (Student Government)


Dundon requested direction from the committee on behalf of the
Student Affairs and its request for approval of a logo they created to be
used on t-shirts.
o Mary Ann Rosenthal passed out copies of the logo to all
committee members and noted that she believes it was a
violation of standards.
o Tully Burnett suggested the use of Ozzie instead of the UNF
Osprey.
o Rosenthal then suggested that the logo was in violation of brand
standards with use of the bird and therefore should not be
permitted.
Burnett moved and Dave Begley seconded a motion to deny
permission for use of the t-shirt design. The Visual Identity Committee
Members voted unanimously to approve the motion.
Environmental Center Customized Logo Request

The Director of the Environmental Center, Rhada Pyati, opened the
discussion by requesting the use of the Environmental Center’s
existing “e-leaf” logo along with UNF’s approved visual elements in
their own customized logo.
o Rhada explained how the Environmental Center is one of the
few intercollegiate centers at UNF and wants its logo to be
more identified with the University.
o Rhada also explained how the Environmental Center does not
receive extensive money from marketing products other than
one book it sells.
o Dundon suggested that the committee limit itself to a policy
discussion on whether or not to authorize a customized logo
rather than getting involved in the particulars of a design. He
suggested if the committee authorized such a customized logo
then a graphic designer with Marketing and Publications be
directed to work with the Environmental Center to come up with
an acceptable design.
o Rosenthal mentioned that UNF has implemented the same
brand strategy since 2005 and she was therefore hesitant to
give approval for fear that other centers would seek the same
kind of approval for customizable logos.
o Begley said he thought the committee would be going down the
wrong path by approving the customized logo.
o Dundon read an e-mail he received from committee member
Mike Boyles who was not able to attend. He opposed the
customized logo request. However, he suggested one possible
compromise might be to use a standard UNF logo in green
color instead of traditional blue for the Environmental Center.
 Rosenthal moved and Begley seconded a motion to deny the request
for development of a customizable logo for the Environmental Center
while allowing the continued use the “e-leaf” symbol as a graphic
element under certain circumstances. The motion was unanimously
approved.
Chairmanship
Dundon informed the committee that he would be stepping down as chair
of the Visual Identity Standards Committee. He said he had assumed the
chair position in an interim capacity following the resignation of Dave
Roman, the previous director of Marketing and Publications. Cathy Cole,
the director of Marketing and Publications, will become chair of the
committee as required by the bylaws.
Athletics Logos
April Goode from Athletics showed the committee a copy of different
acceptable and unacceptable Athletics logos. She agreed she would
submit the logos for full committee consideration so they could officially be
incorporated into the Visual Identity Standards.
Meeting was adjourned at 3:57pm.
Respectfully submitted, Carrie Merideth Crouch