International Business Program Annual Report
July 1, 2012 – June 30, 2013
The World is Our Classroom
Jeffrey Michelman, Ph.D.
Director
Kate Mattingly Learch, MBA
Associate Director
June 18, 2013
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EXECUTIVE SUMMARY
2013 was the second full year of the IB Flagship program under Jeff Michelman’s sole leadership
and the second year of limitations in funding. This year also was significant with the departure of
long time Study Abroad Director Anne Sheridan Fugard and the promotion of Kate Mattingly
Learch to the position of Associate Director of the International Business Flagship. This new role
both elevates this position and more clearly identifies the strategic role of the Associate
Director. Further, this change more clearly articulates many of the activities that Anne Sheridan
Fugard had taken on over the years. Highlights include:
Graduate Programs
 GlobalMBA Cohort 11 graduated (29 students), Cohort 12 begun (20 students).
o Scholarships
 Coggin Fellowship = $14,000 (n=2, cohort 11; 2 cohort 12)
 Schmidt Fellowship = $2,500 (n=1, cohort 11)
 Created Elizabeth M. Head GlobalMBA Fellowship
 Admitted 7 UNF students for cohort 13, including 4 minorities.
 Global EntrepreneurshipMBA graduated first student.
 Ibero-AmericanMBA was discontinued.
 Italy faculty lead study abroad filled with 20 students.
 Completed the APC process to make the MBA concentration in International Business
both more flexible and encourage study abroad.
Undergraduate Programs
 A first-time offering of the 4-week summer program, Coggin in China, which was offered
by our partner Beijing International Studies University in Beijing, China.
 Admitted 7 students (three of which are Jacksonville Commitment students, two from
Terry Parker High School and one from First Coast High School) into first Dual Degree
Program with Euromed Management (Marseilles, France) with starting date of fall 2013.
 Completed first year of Euromed double degree with 3 inbound students, and admitted
5 inbound students for 2013/14.
 Agreed on framework for double degree programs with the University of Valencia and
Hochschule Bremen.
 51 international business internships completed, 11 (19.60%) of which were done
internationally.
 Awarded fourth Annual Steven K. Paulson Outstanding International Business Student
Award.
 Completed the APC process to require a minimum month-long academic experience for
all International Business Majors.
Study Abroad Programs
 Held the second bi-annual safety training for study abroad, which included
participation by VP and General Counsel Karen Stone, AVP of Compliance Joann
Campbell, International Center Director Tim Robinson, 15 faculty (including two
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from other colleges), and the IB Flagship staff.34 Coggin students participated in
Coggin semester abroad programs.
o Kate Mattingly Learch implemented programming to enhance semester study
abroad experience as part of CCBL Community Scholars Program.
o Scholarships
 Babcock = $6,000 (n=4)
 Cascone = $2,000 (n=1)
 VanVleck = $6,000 (n=6)
 Johnson = $500 (n=1, summer 2013 internship)
 TABSA = $2,300 (n=3, 1 fall 2012 internship; federal grant)
 FIPSE = $3,000 (n=1; federal grant)
170 Coggin students participated in 9 short-term study abroad programs.
o Shift from 10-day study abroads to longer duration month-long “Coggin-in”
Programs (almost half of students chose to complete longer duration programs)
 81 students participated in one of 5 “Coggin-in” summer programs.
 89 students participated in one of 4 faculty lead programs.
Celebration of Study Abroad during International Education Week (100 students
participated) in conjunction with separate events offered by the International Center.
UNF was ranked 12th in our Carnegie Class for short-term study abroad with 411
students. 176 (43%) participated in Coggin College of Business Programs.
UNF was ranked 25th in our Carnegie Class for total number of study abroad students
with 485 students. 244 (50%) participated in Coggin College of Business Programs.
Faculty Development and Scholarship
 Completed the 13th Annual International Business research Conference.
o Conference co-sponsored with the University of Warsaw School of
Management.
o Co-sponsored with the Coggin Center for Sustainable Business Practices.
o Keynote Address by Giselle Weybrecht, author of ‘The Sustainable MBA: The
Manager’s Guide to Green Business’ and faculty training session the evening
before the conference.
o 65 participants, 22 research papers, 2 keynotes, and 3 panels including 12
participants from 6 foreign countries including China, Austria, Germany,
Sweden, Argentina and Canada
 Seven Coggin faculty taught at exchange partners for a week or more and seven foreign
faculty taught in Coggin for a week or more including Waldemar Koziol from the
University of Warsaw for 6 weeks.
 UNF plans to sponsor Konstantin Kostin as a Fulbright Scholar in Fall 2013.
Community Outreach
 Jeff Michelman continues to participate on the board of the Florida Network for Global
Studies (SUS Schools coordinating efforts on globalization education programs).
 Continued support for the Great Decisions program at Ponte Vedra High School and at
Fletcher High School (8 UNF faculty involved).
 IB Flagship Program continued to participate in Great Decisions program at the
Jacksonville Main Library (8 UNF faculty involved).
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Jeff Michelman continued as chair of the Ponte Vedra High School Academy of
International Business and Marketing Community Advisory Board.
Hosted a ercruitin/partnership lunch at UNF for 40 Ponte Vedra School students and
teachers.
Advised the UNF College of Arts and Sciences leadership on Study Abroad Programs.
Advised the UNF College of Computer Science, Engineering and Construction leadership
on the development of double degree programs.
Jeff Michelman made presentation on the Euromed Management/UNF double degree
program to language teachers from the Duval County School District, and to students
and teachers at First Coast High School, Terry Parker High School, Wolfson High School
and The Bolles School.
Other
 Formed and implemented first International Business Flagship Faculty Advisory Council.
 Completed an agreement with ImportGenius of Phoenix, Arizona to make all
International Trade and shipping data available to all UNF students, faculty and staff,
through MyWings. This software is the commercial version without limitations and can
be accessed by anyone, anywhere who has access through the MyWings portal. The
rollout on this partnership is scheduled for fall 2013.
 The IB Flagship continued in a leadership role in developing a UNF Confucius Institute.
 Jeff Michelman was recognized as the Distinguished Professor runner-up by UNF faculty,
largely for his efforts in International Business.
 Pieter de Jong was recognized by the International Council with the Outstanding
International Leadership Award.
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Introduction
In order to understand this annual report, one must understand the goals of the International
Business (IB) Flagship Program. In brief, Coggin’s IB program seeks to be a thought leader in
international business education. The first goal is to infuse international business content
throughout the entire Coggin curriculum. This is important because no business may accurately
be described as “domestic” today. Yet, few business schools have adjusted their curricula to that
reality. In addition, internationally focused co-curricular activities will augment the curriculum
changes. The second goal is to increase significantly the number of students studying abroad, as
well as increasing the length and depth of their experiences. Even with increased coverage of
international issues in the classroom, students should go abroad to better understand the
complexities, opportunities and challenges of doing business internationally. The third goal is to
increase faculty scholarship and expertise in the international aspects of their disciplines. The
fourth goal is program promotion, which includes both advertising program activities to
students and marketing the UNF International Business program throughout the national and
international academic communities, in order to raise its profile and status.
To help to better understand the structure of the International Business Flagship an extended
organizational Activity Chart is presented as Appendix A. This represents a complete reorganization for AY 2013/14 with the promotion of Kate Mattingly Learch to Associate Director
and the hiring of Katrina Machorro as a new Study Abroad Advisor. This hire was a critical part of
the strategy to continue to increase the duration of study abroad experiences as presented in
Appendix B.
The International Business Flagship Program is unique when compared to all other UNF Flagship
Programs because it is not housed in a department. Rather from its very beginnings,
International Business was seen as a discipline that both enhances and benefits from many
programs within the Coggin College of Business and throughout the UNF Campus. For this
reason the job of the Director of the International Business Flagship Program is more like a
department chair who must be on campus throughout the year rather than one who engages in
ad-hoc projects, discretely defined problem solving and leadership. These activities are more
clearly defined in Appendix C.
When the IB Flagship Program was originally proposed there was a need for ongoing support of
four primary areas: 1) faculty development and enhanced understanding of globalization, 2)
faculty involvement in short-term study abroad, 3) community engagement and student
recruiting and 4) student scholarships. The first three items have presented challenges for the
flagship during the past two-year period since funding was reduced. However, through
continued support from Academic Affairs, the Coggin College of business and austerity
measures, program expansion has continued. Support from both Academic Affairs and the
Coggin College of Business through E&G funding will remain critical until private funding is
forthcoming. The Budget proposal for the 2013/14 Academic Year presented in Appendix D is
based on a commitment from the Coggin College of Business for sustained funding and a
request for support from Academic Affairs. In contrast, item four is of critical importance for the
IB Flagship Program to continue to increase the duration of study abroad experiences. Although
the SAILS program has been a critical facilitator of enhanced study abroad opportunities, it is
only one venue for supporting students. The development of double degree programs, in
particular, will continue to require increased numbers of dedicated study abroad scholarships
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for Coggin students. The establishment of Elizabeth M. Head Fellowship for GlobalMBA students
is a critical step for increasing the viability of outstanding students participating in these unique
experiences.
In 2012/13 we experimented with a number of new initiatives centered on four key themes: 1)
enhancing the depth of International experiences among Coggin faculty and students, 2)
enhancing the recognition of the IB Flagship program in the college, across the university and
throughout the community, 3) creating opportunities and enhancing the demand for a unique
variety of study abroad opportunities 4) improving the recognition of the importance of global
issues both on campus and within the First Coast community.
This report follows the template distributed in 2007. We apologize in advance for the
redundancies in sections 1 and 3. Also, we have been calling our “benchmarks” “activities,” so
we have mixed the terms below.
Section 1: Benchmarks (Activities)
The IB flagship program’s activities fall into four main categories: a) academics and co-curricular
activities, b) international academic experiences for students, c) faculty scholarship and teaching
experiences, and d) program promotion and administration. Each activity has one or more
associated efforts and/or metrics. This section describes these four points in detail, highlighting
the four required points from the Flagship Program Annual Report Outline provided by
Academic Affairs. We understand that fully achieving any particular activity will require several
years in most cases.
a. Academics and Co-Curricular Activities
1.
Curriculum reviews related to study abroad (According to numerous surveys,
the most important impediment to study abroad in the US is the lack of
flexibility to allow the use of study abroad credits towards graduation. As a
result, this point addresses this particular issue). Progress made, but not fully
achieved. We continue to develop new programs; add exchange partners; work
with the department of Languages, Literatures and Cultures to increase student
demand; and increase the number of month-long Coggin Summer Programs in
the knowledge that we will overcome these short-term problems. No funds
were budgeted or spent in this activity, which supports the goals of curriculum
internationalization and increasing the number of students studying abroad.
However, in 2013 we plan to use funds from a Federal grant to send the chair of
Languages, Literatures and Cultures, Dr. Patricia Geesey, to Euromed
Management along with Associate Director Kate Mattingly Learch. Because this
program is really a partnership with the Department of Languages, Literatures
and Cultures, we believe that this is the best way to enhance curriculum
development. $5,000 has been budgeted for this activity.
In 2012 the IB Flagship team began a process that facilitates the strategic
development of new and different study abroad offerings. In this area we
continue to support the Department of Languages, Literatures and Cultures’
effort to develop its Chinese Language program and began the development of
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our first Double Degree program at the Undergraduate level with Euromed in
Marseilles, France. Further we began our fifth summer program with Beijing
International Studies University in Beijing, China.
Location
Partner
Years in
Existence
Students
Participating in
Summer 2013
19
12
Paris, France
Rosario,
Argentina
Marseilles,
France
Cologne,
Germany
Beijing, China
EBS-Paris
University of Austral
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5
Euromed Management
4
18
Cologne University of Applied
Sciences
Beijing International Studies
University
4
13
1
19
In addition, in 2011, along with both the Department of Languages, Literatures
and Cultures and our partner Baden-Wuerttemberg Cooperative State
University Mosbach in Bad Mergentheim, Germany, Kate Mattingly Learch
developed a 3-month German Language immersion program that had
participation of 5 and 10 students respectively during its first two years.
Students complete Beginning German I prior to beginning the program and then
complete Intermediate German II by the end.
The launch of the Ibero-AmericanMBA, offered in partnership with the Logistics
Flagship Program, gave UNF its first bilingual degree program. Unfortunately
recruiting for this program both domestically and abroad proved to be
challenging and in October we chose to discontinue the program. In addition, an
MBA Program in Global Entrepreneurship was being developed with EBS
London, England, and EBS Paris, France. Unfortunately challenges with EBS
London over the two year history of the program make it likely that program
structure will change for fall 2014. Approximately $8,000 was spent on both
the undergraduate and graduate initiatives through travel by Jeff Michelman
and to London, Paris and Bad Mergentheim during the past year.
2.
Infusion of IB content throughout the curriculum. Progress made, but not fully
achieved. The process of integrating international content throughout the
curriculum continues. The following examples provide evidence of the advances
made in this area. First, external issues, such as the international harmonization
of accounting standards, are making it easier to do so, even in that traditionally
US-focused discipline. Second, textbooks, across disciplines, are also doing a
better job of integrating IB content throughout, rather than relegating it to a
chapter or two at the end of the text. This is an indication that Coggin was a
thought leader to infuse IB years ago. Finally, the decision by the Department of
Marketing and Logistics to drop the International Marketing course in favor of
letting students choose among a variety of International courses is recognition,
by the Marketing faculty, that they believe the internationalization of Coggin
marketing courses had occurred. No funds were budgeted or spent in this
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activity. This activity supports the goals of curriculum internationalization and
increasing the number of students studying abroad.
Perhaps the most significant initiative in this area was recognized in early 2013
with the creation of the International Business Flagship Faculty Advisory Council.
This Council is made up of faculty throughout Coggin and has already begun to
advise on critical issues, such as study abroad, scholarships and staff hiring. IB
Flagship team began to develop college-wide frameworks for both the infusion
and integration of international topics across the curriculum. The first major
initiative in this area was the launch of IBWeek1 in February 2009.This initiative
was successful because it both increased recognition of IB on the campus and in
the community by bringing in cross-disciplinary speakers, such as Admiral Jim
Stavridis. However the yearly cost of approximately $7,000 as well as staff time
required to support the activity made us decide to replace this with the
development of activities taking place during International Education Week.
During 2013/2014 we plan to invite speakers to campus on an ad-hoc basis
with a budget of $1,000.
2A.
Although not a goal of the original IB Flagship proposal, double degrees at the
undergraduate level are now an importance part of the IB Flagship strategy.
Ongoing. In 2009 the IB Flagship program began a partnership with Euromed
Management to develop our first double degree program at the undergraduate
level. In May of 2010, with Euromed’s sponsorship we joined the TransAtlantic
Schools of Business Administration Alliance (TABSA) with the primary goal of
developing double degree programs in Europe. The double degree program with
Euromed has received SACS approval and now has 7 freshman beginning at UNF
in fall 2013, 5 juniors beginning at UNF from Euromed in the fall 2013 semester
and 3 seniors scheduled to complete their studies in the summer of 2014.
Preliminary development of double degrees with the University of Valencia and
Hochschule Bremen is on track for matriculation of students in fall 2015, and
discussion have advanced with the final TABSA partner University of
Hertfordshire for a potential program beginning in fall 2016. Additional
programs are planned over the next ten years for Argentina, Chile, China, New
Zealand, Turkey, Australia and the United Arab Emirates.
3.
GlobalMBA2. Achieved. The GlobalMBA is a four-university double-degree
program. Each university selects up to ten students, who then study together as
a cohort spending one semester in each country (Germany, Poland, China, and
USA). This program was re-launched in fall 2007 after a 2006-7 hiatus to allow
for processing the SACS accreditation documentation and replacing the original
French partner with a Chinese partner (the French university withdrew from the
program in summer 2006). The program, however, is now a truly “GlobalMBA”
degree.
1
This initiative brings together speakers on a broad spectrum of international topics, discussion
of student study abroad and faculty scholarship.
2 We originally referred to this as the GlobalMBA: Europe, but have now eliminated the descriptor
as the addition of China has clearly made this a global program.
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The 2013 (will begin in fall 2013) UNF cohort includes 7 students from University
of North Florida, University of Central Florida, University of South Florida, and
Florida State University. The UNF cohort will join students from Germany,
Poland and China.
The GlobalMBA program has started hosting a number of alumni events, with
financial support from grants from the German government. In April 2013, the
GlobalMBA alumni event was hosted in Warsaw, Poland. It included 25 alumni
from Poland and Germany. The next event is scheduled for August 2013 in
Jacksonville to welcome Cohort 12 to UNF. The first GlobalMBA alumni event
was hosted in Cologne in October 2007 followed by the second, which was
hosted by the Coggin College of Business in December 2008. No flagship funds
were budgeted or expended in this activity. This activity supports the goals of
curriculum internationalization (particularly since GlobalMBA students taking
classes at UNF demand a high level of international content in those courses),
increasing the number of students studying abroad, and helping to make UNF’s
international programs known nationally and internationally. GlobalMBA funds
are used to host these events with the plan to host an event at the beginning of
each semester throughout the program.
4.
We finished the development of the Ibero-AmericanMBA. This double degree
program achieved SACS accreditation in July 2009 and the first cohort selected
started the program in January 2010, a second cohort was successful from the
student perspective. Although this goal was achieved we believe that a
combination of factors lead to the failure of this program. As a result, we
believe that its future represented too much uncertainty for future students.
Although the program has not been cancelled permanently, there are no plans
to bring it back in the near future.
5.
GlobalMBA: Asian focus. Not achieved.3
6.
Freshman Interest Group (FIG) course in IB. Modified but not yet achieved.4 It
is important to note, however that the IB Flagship team played an important
role in the rollout of UNF’s first Living Learning Community for Coggin students.
The plan is to enhance this program in AY 2013/14 with the freshmen trip to
Peru in March 2014.
3
With the addition of Dongbei University of Finance and Economics to the GlobalMBA a separate degree
program is not longer planned. However, we plan to continue to develop small “non-cohort” programs
around the globe that focus on unique discipline offerings such as Accounting and Logistics.
4
Budget cuts led department chairs to cancel the IB FIG, in order to ensure that upper-division courses for
majors were available in sufficient quantity. Due to resource constraints, we do not see the development
of a sustainable IB FIG. Alternatively, the IB Flagship has determined that a more feasible strategy is to
work with the Center for Community Based Learning and the Academic Center for Excellence to focus on
getting student to both understand the importance of study abroad and service learning/sustainability
issues. This activity supports the goal of curriculum internationalization.
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7.
Infuse IB content into Introduction to Business course. Not achieved. Over 500
likely business majors take this course each year. In addition, Kate Mattingly
Learch, who also coordinated study abroad for the program, taught the
Introduction to Global Business course in fall 2009. $6,000 of Flagship funds
were expended to offer this class. In addition, through our partnership with
Ponte Vedra High School, we continue to offer this class each as a dual
enrollment offering at Ponte Vedra High School. We are also plan to look at the
introduction business class in the hopes of making this course more global in
focus. These activities support the goal of curriculum internationalization.
8.
Recruit outstanding IB and study abroad students from local high schools.
Note that this goal has been changed from the proposal, which stated that
recruiting would be from FSCJ (formerly FCCJ). Because UNF’s recruiters focus
on high schools, not community colleges, we decided to take advantage of
synergies and focus on high school recruitment. Another advantage is that
younger students have more time to work on the language skills that will allow
them to study abroad for a semester or a year. Further, these will be the
students that we focus on with the development of dual degree programs.
Some progress, but not achieved. Collaboration continues with Ponte Vedra
High School’s IB Academy. IB faculty also participated in the Great Decisions
program, giving lectures at high schools. Great Decisions programs were
launched at both Fletcher and Ponte Vedra High schools. Oceanside Rotary
jointly sponsored the Fletcher program. In addition, the IB Flagship Program
launched an adult Great Decisions program during the Spring 2009 term. We
believe that this program, in particular, will raise the profile of the IB Flagship
Program among key stakeholders including potential donors. No funds were
expended. This activity supports the goal of increasing the number of students
studying abroad by giving them time and incentive to learn a foreign language
and save money for their semester abroad while they are in High School. Jeff
Michelman continues to speak in high school language classes across the first
coast and will be a keynote speaker at the Foreign Language Educators of NE
Florida annual meeting in August 2013.
Further, Jeff Michelman continues to chair the advisory council for the Academy
of International Business and marketing at Ponte Vedra High School. UNF has
sponsored Ponte Vedra High School’s Academic Worldquest team for the past
three years and has invited students to campus for the past 2 years. Total
expenditures for this support were $1,000 in AY 2013.
9.
Develop an IB Honors course at the lower division. In 2008 Andrés Gallo and
Jeff Michelman team taught a six credit module which included microeconomics and financial accounting. Both courses were integrated around the
theme of Economic Development in Guatemala. Although only one student
from this module chose to sign-up for the 2009 spring break trip to Guatemala,
the courses served as the foundation for developing the study abroad.
Ultimately, 8 Honors students participated in this first services learning trip.
Achieved. No funds were expended. This activity supported the goals of
curriculum internationalization and increasing the number of students studying
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abroad. Due to resource constrains, the IB Flagship Program has not been
involved programmatically with Honors over the past three years. However
Andrés Gallo took a group of freshman to Peru in 2012. Andrés Gallo and Jeff
Michelman will repeat this trip in 2014. Although theses initiatives are not
targeted at Honors they are consistent with the growing relationship with the
Academic Center for Excellence.
10.
Develop Honors in the Major in International Business. Some progress, but not
achieved. The new leadership in Honors is receptive to enhancing the overall
relationship with the IB Flagship program, study abroad and honors in the major
in particular. No funds were expended. This activity supports the goals of
curriculum internationalization and increasing the number of students studying
abroad.
11.
Create summer institute for introductory Spanish language immersion. This
activity has also been modified. Although the former interim chair of the
Department of Languages, Literatures and Cultures agreed to this initiative, the
permanent department chair, Dr. Jorge Febles (fall 2006-fall 2012) had a
different vision. His departmental vision suggested that UNF should focus less
on introductory-level courses and more on getting students to take higher-level
courses. Since that philosophy dovetails well with the need for students
studying abroad, that modification made sense for IB students too. Dr. Febles
requested that any proposal in this area should be postponed for a year, to
allow him time to understand UNF’s students, the goals of the departmental
faculty, etc. Modified. The IB Flagship funded the second year of its two year
commitment to pay Dr. Yongan Wu’s salary and also provide housing for a
visiting Chinese professor in year three. This activity supports the goals of
curriculum internationalization and increasing the number of students studying
abroad. Discussion with the new chair Dr. Patricia Geesey have been very
positive and suggest continued opportunities for collaboration that focus on
double degrees and the four languages that the department currently offers.
12.
Develop language immersion opportunities abroad. Achieved. As a result of
the hard work by Associate Director Kate Mattingly Learch, the IB Flagship
developed a very successful German Immersion program in Bad Mergentheim,
Germany. In exploring this possibility we discussed the need with the
Departments of Languages, Literatures and Cultures, Philosophy and Religious
Studies and History, as well as the program in International Studies and the
Academic Center for Excellence. No funds were expended. This activity
supports the goals of curriculum internationalization and increasing the number
of students studying abroad. During the summer of 2012 Jeff Michelman was
interviewed for a Jacksonville Business Journal on the value of learning a second
language.
13.
With the addition of Hubei University in Wuhan, China as an exchange partner,
the IB Flagship took the leadership role in organizing a committee to apply to
bring a Confucius Institute to UNF. This partnership proved to be problematic
and Jeff Michelman worked with VP Mauricio Gonzalez and John Ouyang to
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develop a revised proposal with Shaanxi Normal University in Xi ‘An. Although a
great deal of effort has been put into this initiative, and the IB Flagship Program
has shown a willingness to support initiatives of other areas at UNF, success
seems unlikely. Total flagships funds expensed on this initiative to date have
been approximately $5,000.
14.
Bring international speakers to UNF/Coggin. On-going activity, partially
achieved. We began a major new initiative in the hosting of “IBWeek” in
February 2009. Each night, major speakers in the Lazarra Theater. Keynote
Speakers included:
 (2009) Dr. James Stavridis, Admiral, Commander, United States
Southern Command: Partnership in the Americas.
 (2010) Dr. Thomas Linsmeier, Board Member, Financial Accounting
Standards Board.
 (2011) Sylvester John, President of SIFE International.
 (2012) Bob Hart, Retired CEO and Founding Partner of Globeleq, an
operating power company solely focused on the emerging markets in
Africa, Asia, and Latin America
In addition, the Study Abroad team has held a study abroad panel each year to
facilitate interaction between those students who had completed a semester
abroad and those who were either planning to or considering a semester
abroad. These programs draw an audience from both campus and the
community. These activities support the goals of curriculum internationalization
and increasing the number of students studying abroad (e.g., US students learn
from foreign faculty lectures, and faculty from partner institutions often make a
presentation about studying abroad at their university). We continued to play
an active role in the Florida Network for Global Studies (FNGS), a group of
Florida universities that collaborates on international initiatives. We cosponsored the FNGS Florida IB Summit at USF in February 2013. UNF and UF will
co-host the next summit (at UNF) in spring 2014. Total Flagship funding to
support this initiative in 2009 was $300.
15.
Integrate domestic and international students. On-going activity, partially
achieved. Due to different factors, domestic and international students have a
hard time mixing naturally on campus. International students tend to gravitate
towards other students in the same situation, while UNF students have their
own occupations and circles of friends. The idea of this activity is to provide
occasions for the two groups to break out of their habits and get to know one
another. The mechanism we selected to create such integration was the
creation of a student club, the International Business Society. Unfortunately this
initiative has proved to be both unpredictable and inconsistent. As a result, our
new Study Abroad Advisor, Katrina Machorro, will be given the responsibility of
developing an initiative that unites inbound, outbound and domestic students in
a manner similar to an existing program at the University of Virginia. No flagship
funds were expended. This activity supports the goals of curriculum
internationalization and increasing the number of students studying abroad.
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16.
Recognition of students’ international experiences. Achieved for academic
experiences. Progress made, not achieved, for co-curricular activities.
Academic transcripts now accurately reflect Coggin study abroad experiences.
Coggin has special courses for short-term study abroad programs (e.g., ECO
4956 Study Abroad in Argentina) that clearly reflect the discipline (course prefix)
and location (course title) of the experience. Semester abroad at partner
universities has also been achieved, with the transcript listing the name of the
school and number of credits awarded (e.g., Study Abroad-University Rey Juan
Carlos).. Further, it is important to note that the IB Flagship and Cologne
University of Applied Sciences (CUAS) worked together to developed an
integrated transcript at both UNF and CUAS that more clearly reflects the
GlobalMBA experience. No funds were expended. This activity supports the
goals of curriculum internationalization and increasing the number of students
studying abroad.
17.
Create an IB Executive-in-Residence at Coggin. Not achieved. This person
would work with students, the Coggin Career Management Center, etc., to help
students, faculty and staff understand the importance of international issues in
business. Since space is now available we hope that there might be
opportunities for a distinguished retiree such as Dr. Eduardo Somensatto from
the World Bank. No funds were expended. This activity supports the goals of
curriculum internationalization and increasing the number of students studying
abroad.
b. International Academic Experiences
1. Increase the number of students participating in short-term study abroad courses
to 170 (the number originally designated in the flagship proposal). Ongoing goal,
achieved for 2007-8. Study abroad short-term enrollment was at an all-time high –
224 in 2007/208! This number is back down to the goal of 170 in 2013, however the
duration of study abroad that now averages almost three weeks instead of 10 days
is a remarkable accomplishment. We also spent $8,000 in flagship funds to support
a second trip leader on all faculty lead study abroads. The IB Flagship program
believes two leaders on each trip is critical and each trip should have 15-25 students
from both a financial and pedagogical perspective. In an effort to keep students’
costs low in this poor economy we decided to subsidize our trips. Further, the
“Coggin-In” program has a trip “Liaison” for each program that enhances its value
and improves study safety and pedagogy. Caitlin Jaeger worked hard with faculty to
increase exposure of both faculty lead and “Coggin-in” programs to potential
student participants. This initiative cost $10,000 of IB Flagship funds in 2013. This
activity supports the goals of curriculum internationalization and increasing the
number of students studying abroad.
2. Increase the number of students participating in semester study abroad courses to
35 per year. On-going goal, not achieved. Semester study abroad numbers
continued to draw Coggin students. In AY 2012/13 34 students studied abroad in
semester-long Coggin programs, including 10 in the German language program.
Given the student populations and hurdles that students face to participate in
13
semester abroad, we consider these numbers a major success – especially
considering our growth in this area over the last five years. Since Coggin was given
the ability to make decisions about TLO scholarship awards, these scholarships
made a huge impact when helping students to make financial decisions to go abroad
for a semester. Unfortunately a shift took place from TLOs to SAILS. Although the
SAILS program has been great to help students study abroad, it does not allow us to
target semester abroad the same way the TLOs did. We have been able to combine
the FIPSE and TABSA grants and Kate Mattingly Learch has been able to find creative
ways to help students go abroad. Although these goals were originally developed as
stretch goals, three challenges remain: 1) the short-term challenges from the
economy—both global and domestic, 2) the achievement of higher-level language
proficiency, and 3) additional funding for student scholarships. Although challenge
one above is both exogenous and hopefully short-term, the IB Flagship team
developed plans to address challenges two and three. In particular, a scholarship
endowment program was established in October 2008. This program, named
Steagall Study Abroad Scholars, is intended to both recognize the commitment and
visionary leadership of our founding director, Jeff Steagall, and give alumni to give
back in a way that will ensure the future success of the IB program. Through the use
of state matching funds, we intend to raise $2 million. Unfortunately the transition
in the dean’s office has continued to prevent any study abroad fundraising efforts.
No flagship funds were expended. This activity supports the goals of curriculum
internationalization and increasing the number of students studying abroad.
What is important to recognize about study abroad, however is that it is not just for
International Business majors but for all majors in the Coggin College of Business. As
the table shows, students from all majors participate in study abroad during AY
2014. It is also remarkable to note that one of the smallest faculty categories in
Coggin is Finance, yet Finance had some of the highest participation rates. We
attribute this to Pieter de Jong leading a trip to the Netherlands and Oliver
Schnusenberg leading the “Coggin-In” Germany.
MAJOR5
ACC
ECO
FIN
FIN-SERVICES
IB
MAN
MAR
T&L
Total
Faculty Led Coggin in
Semester
TOTAL
8
9
2
19
12
14
1
27
15
13
6
34
2
0
0
2
9
21
17
47
17
17
2
36
4
10
5
19
8
5
1
14
75
89
34
198
5
This table only reflects undergraduate participation in study abroad. Double Majors/Double
Programs are counted twice. In addition students who are not majoring in Business were
removed from this analysis.
14
3. Increase the number of students participating in internships abroad to 5.
Achieved. In 2013, through the hard work of International Internship Coordinator
Fred Pragasam we had eleven students complete international Internships as
follows:
Student Name
Maria Aviles
Time Period
Summer 2012
Logan Brown
Summer 2012
Andrea Guillen
Nancy Johnstone
Summer 2012
Summer 2012
Jessica Budke
Summer 2012
Joseph Nowicki
Pascale Tannous
Summer 2012
Summer 2012
Sakwabo Williams
Fall 2012
Shane Wilson
Fall 2012
Company
Carlos Wanderley
Filhos
Auckland Football
Federation
Altaflor Plantaciones
U S Commercial
Service
Bueno Gomez
Hermanos
Skyline Express
Housing Bank for
Trade
U S Commercial
Service
AJ Produkter
Jose Barrientos
Fall 2012
Ecovivir International
Location
Sao Paulo ,Brazil
Auckland, New
Zealand
Quito, Ecuador
Madrid, Spain
Cali,Columbia
Lage, Germany
Palestine
Paris, France
Halmstad,
Sweden
Medellin,
Columbia
This represents 19.60% of all IB Internships. The Flagship leadership team is working
to develop ways to make these more likely in the future.
4. Other study-abroad activities. Achieved. Several initiatives that were not included
in the original flagship proposal are in progress, including:
a. We have worked with the UNF graduate school to determine the
parameters for enhancing double-degree graduate programs at UNF. No
flagship funds were expended. This activity supports the goals of
curriculum internationalization and increasing the number of students
studying abroad.
5. The six-institution consortium that had previously been funded by a US-EU FIPSE
grant successfully applied for and received a new grant, which provided over $7500
in scholarship funding to Coggin students in each four year period of the grant that
ended in the summer of 2013 . Grant awards are based on language training at one
of three partners abroad. Some faculty exchange travel money is also available
through the grant. The FIPSE consortium was important to the IB Flagship for three
reasons: 1) we obtained three outstanding new European Exchange partners and
funding to develop this collaboration on both the student and faculty sides, 2) two
outstanding exchange partners in Clemson and Appalachian State Universities who
we exchange best practices on a daily basis, and 3) an opportunity to enhance an
important college goal in the area of entrepreneurship. The FIPSE grant has been
replaced by TABSA, which is a total of $53,000, $41,000 of which is student
15
scholarships. This consortium is even more important than FIPSE as the consortium
is based on developing double degrees and began long before the funding. No
flagship funds were expended. This activity supports the goals of curriculum
internationalization and increasing the number of students studying abroad.
c. Faculty Scholarship
1. Hire an eminent scholar in IB. Not achieved. The eminent scholar is needed to help
raise the profile of UNF’s international activities. The eminent scholar is on the
college’s capital campaign list, and the first step is to identify and cultivate a donor.
The dean was supportive of using the Earle C. Traynham Professorship to hire
someone in International Business regardless of the discipline, but this is on hold
due to the availability of a position. No flagship funds were expended. This activity
supports the goals of curriculum internationalization, enhanced faculty scholarship
and external promotion of Coggin’s IB program.
2. Host an annual IB research conference jointly with the University of Warsaw.
Achieved. The thirteenth annual conference was held February 2013 at UNF’s
Student Union. The conference was one and a half days and preceded by a faculty
workshop on business sustainability. Conference co-sponsored with the University
of Warsaw School of Management and co-sponsored with the Coggin Center for
Sustainable Business Practices. The 2013 keynote address was by Giselle Weybrecht,
author of ‘The Sustainable MBA: The Manager’s Guide to Green Business. There
were 65 participants, 22 research papers, 2 keynotes, and 3 panels including 12
participants from 6 foreign countries. This activity supports the goals of curriculum
internationalization, enhanced faculty scholarship and external promotion of
Coggin’s IB program.
3. Host a bi-annual IB research conference jointly with Beijing International Studies
University. Achieved. Due to limitations in funding, it was decided to have a track
on China as part of the Annual 2013 IB Research Conference. The faculty chair of the
conference hopes to use this model to focus on different regions of the world at
future conferences. No flagship funds were expended. This activity supports the
goals of curriculum internationalization, enhanced faculty scholarship and external
promotion of Coggin’s IB program.
4. Other UNF-hosted conferences. Achieved. The IB Flagship has worked with the
International Council to make UNF, rather than just the IB Flagship, a member of the
Florida Network of Global Schools (FNGS). The IB Flagship Program is working with a
committee of UNF faculty and the University of Florida to plan the 2014 FNGS
conference. No flagship funds were expended. This activity supports the goals of
curriculum internationalization, enhanced faculty scholarship and external
promotion of Coggin’s IB program.
5. Hire internationally-oriented faculty. During AY 2014 only one faculty member was
hired in accounting, and the IB Flagship Director chaired this search. Unfortunately
this faculty member is unlikely to provide short-term benefits to international
activities in the College. The IB Flagship is concerned that over the life of the flagship
16
only 3 faculty members have been hired that have significant interested in
international Business. No flagship funds were expended. This activity supports the
goals of curriculum internationalization, enhanced faculty scholarship and external
promotion of Coggin’s IB program.
6. Offer faculty development opportunities in IB. Achieved.
a. A Coggin International Business Faculty retreat was held in the college
during Mid-September for all study abroad trip leaders and co-leaders and
was attended by over 15 faculty, VP and General Counsel Karen Stone, AVP
of Compliance Joann Campbell, International Center Director Tim Robinson
This was the second retreat that focused exclusively on “Safety Cases”
involving study abroad students. This continues to be a course for Advanced
Study Abroad leaders and is very well received. A second meeting was held
for collaborating with the IB Flagship team and the Coggin Academic
Advisors in promoting different study abroad opportunities. Approximately
$500 in Flagship funds were expended for these September 2012
programs. This activity supports the goals of curriculum
internationalization.
b. Seven faculty taught abroad on their own and through our faculty
exchanges. Drs. Oliver Schnusenberg and Andrés Gallo taught at Austral
University in Argentina. Dr. Andrés Gallo taught in Paris at the European
Business School. Dr. Steve Paulson taught at Euromed Management. The
University of Warsaw funds several of our faculty to teach one-week
intensive courses there. Drs. Michelman, Gallo, Traynham and Frankel all
taught there during this period. Drs. Gallo and Traynham also taught in
Germany at Baden-Wuerttemberg Cooperative State University Mosbach in
Bad Mergentheim. Dr. Mina Baliamoune-Lutz taught at the University of
Bamberg. This activity supports the goals of curriculum internationalization
and enhanced faculty scholarship.
7. Help more Coggin faculty obtain Fulbright awards. Significant Progress. There was
no activity is this area during AY 2013. No flagship funds were expended. This
activity supports the goals of curriculum internationalization, enhanced faculty
scholarship and external promotion of Coggin’s IB program.
8. Host a Fulbright-in-Residence. Not achieved. We will be hosting Konstantin Kostin
as a Fulbright Scholar in Fall 2013. No flagship funds were expended. This activity
supports the goals of curriculum internationalization, enhanced faculty scholarship
and external promotion of Coggin’s IB program.
9. Increase UNF’s ranking in IB in US News and World Report. Not achieved. We
continue to work on this particularly with respect to the GlobalMBA. Jeff Michelman
will make a presentation to the Southern Business Administration Association
(SBAA) about the GlobalMBA program at their summer meeting in July 2013. No
flagship funds were expended. This activity supports the goal of external
promotion of Coggin’s IB program.
17
10. Apply for a Center for International Business Education and Research (CIBER) grant
from the US Department of Education. Not achieved. Given our proximity to the
University of Florida and Florida International University this no longer seems like a
reasonable goal. No flagship funds were expended. This activity supports the goals
of curriculum internationalization, enhanced faculty scholarship and external
promotion of Coggin’s IB program.
11. Other IB scholarship activities. Achieved. Scholarship-related activities not included
in the original flagship proposal have been undertaken, including:
d. Program Promotion and Administration
1.
Fund program administration. Achieved.
a. Dr. Michelman received two course releases each semester and was paid
12.5% of his nine-month salary in summer 2013. This activity supports the
goals of curriculum internationalization, enhanced faculty scholarship,
external promotion of Coggin’s IB program and program promotion and
administration.
b. With the departure of Anne Sheridan Fugard, the position was reclassified
to Associate Director and Kate Mattingly Learch was promoted into the new
position.
c. The IB Flagship program underwent a national search for Kate Mattingly
Learch’s replacement, and Katrina Machorro who recently completely her
master of education degree was selected. She brings a wealth of experience
in the semester abroad area where she will concentrate. This position
focuses almost exclusively in developing new plans for outbound student
exchange and creating opportunities to link domestic students and inbound
and outbound exchange students.
2.
Fund the IB internship coordinator to set up international internships. Not
achieved. Due to budget reasons, the IB internship coordinator was unable to
travel during this period. Also, we continue to work with Coggin’s Career
Management Center to develop new IB internships in northeast Florida, the US
and abroad. No flagship funds were expended. This activity supports the goals
of curriculum internationalization, study abroad and external promotion of
Coggin’s IB program.
3.
Create and maintain a high-quality, current website. Achieved. Coggin’s
webmaster and IT professionals provided significant support in website redesign
(especially the GlobalMBA page). Caitlin Jaeger has taken on the important task
of developing additional social media tools, such as videos, to market all IB
Flagship activities. Further she has developed competition for the “Coggin-in”
students to develop the best video. No flagship funds were expended. This
supports all four program goals.
4.
Name the Center for International Business Studies. Not achieved. This item is
on the Coggin capital campaign list and a donor is being sought. No flagship
18
funds were expended. The Center houses and supports the IB scholarship
activities, which also leads to external promotion.
5.
Create new promotional materials. Some progress, not fully achieved. Budget
limitations have reduced the development of printed media other than
advertisements on the UNF shuttle. Costs not listed elsewhere totaled $1,000.
Promotional materials support all four program goals.
6.
Operating expenses. Achieved. Activities support all four program goals.
7.
Other administration and promotional activities. Achieved. One effective
administrative activity that we have undertaken is streamlining the
communication and document collection process for the IB flagship. A
BlackBoard account accessible by GlobalMBA faculty and staff from all four
institutions has greatly enhanced communication in that program. A separate
BlackBoard account allows IB Flagship staff to share documents and information
easily. In the future the IB Flagship team will continue to make use of social
media tools such as Facebook, Twitter, and YouTube.
Section 2: Additional Benefits of the Flagship
Although section 1 should have made clear the benefits to various groups of the IB Flagship, this
section highlights some of the most important benefits to students, the college, the university
and the community from the IB Flagship activities.
Students
Students are the primary beneficiaries of the IB flagship activities. Students will graduate with a
deeper understanding of international business once the infusion project is complete. They
benefit immediately from increased duration study abroad offerings, as indicated by the large
number of students participating in 2013, in spite of the economic downturn; this is largely due
to the number of different study abroad opportunities that the IB Flagship has facilitated.
However, in 2013 we had no TLO scholarships although Coggin students were well represented
in the distribution of SAILS scholarships awarded. We believe that the availability of sustained
scholarship dollars is the one factor that remains most significant in increasing the number of
Coggin students studying abroad. Both groups will benefit from the Cascone Family Study
Abroad Scholarships and Steagall Study Abroad Scholarships (and, we hope, other scholarships)
when these are available in the future. In the long term we hope to target the Cascone
scholarship directly to the Euromed double degree program in Marseilles, France. Further, the
development of additional language opportunities at UNF and strengthening relationships with
high school language teachers will continue to enhance the ability of students to study abroad.
In particular, the decision by UNF to create a permanent position in Chinese reinforces the
forward-looking decision by the IB Flagship to fund this position for two years. Resources in the
Department of Languages, Literatures and Cultures continue to be scarce and for this reason,
the IB Flagship continues to help to enhance languages, such as through our development of an
intensive German language program with our exchange partner.
19
We continue to work with the Career Management Center to enhance opportunities for
students wishing to intern abroad. At present, the International Business major is the only
Coggin program that requires STAR certification. We believe this is critical since IB is the only
major in Coggin that requires an internship. However, the challenge remains to find additional IB
internships and, in particular, more internships abroad. We believe that AY 2013 has been a
significant year in this direction but we believe there is a need to make international internship
identification more strategic. Forward-looking students, who recognize the value to their
careers of learning Chinese, will benefit from the new instructor in that language. Honors
students will benefit from a clearly-delineated Honors-in-the-IB curriculum. In 2009 the IB
Flagship decided to give an award to the outstanding graduating International Business
undergraduate student. The award is named the Steven Paulson Outstanding Student in
International Business Award to recognize Dr. Paulson’s longstanding commitment to the
International Business Program. The award has now been given out for four times at
commencement in April.
College
The college benefits, of course, from providing a more relevant business education (note that
AACSB, the business accreditor, insists that being relevant means being international). Faculty
benefit from our faculty development initiatives that expose them to new countries, and also
benefit from participating in our IB research conferences and offering opportunities for
publication in the volumes that come from them. Faculty exchange opportunities often result in
new data sources or even international co-authorships. Faculty expertise in study abroad
continues to get both deeper and broader as we maintain our commitment to sending two
faculty on every study abroad and one faculty member as a liaison on all Coggin summer
programs. As UNF’s reputation in IB grows, so, too, does the prestige of working here.
University
Since Coggin is a leader in both internationalization and study abroad at UNF, the various
institutional changes that our efforts engender benefit all colleges. For example, the work we
have done on properly documenting study abroad experiences benefits any department or
college, which can follow our template. Jeff Michelman and Kate Mattingly Learch continue to
mentor faculty from other colleges where no mechanism currently exists. Jeff Michelman and
Andres Gallo hope to bring this expertise more clearly to the International Council. Our efforts in
establishing clear UNF guidelines for the development of double-degree programs can also
benefit other units. Coggin, through the support of Graduate Dean Roberson and Assistant
Provost Brayton, has set the groundwork for double degree programs university-wide. Further
through the Flagship’s efforts to better understand the role of general education in double
degrees, we hope to be able to develop a model that will help other majors and Colleges.
Although that QEP was not selected, the UNF International Council has agreed to take certain
ideas from it and work on them to internationalize the campus. Many of the ideas came from
the IB Flagship. Perhaps most importantly, as the flagship succeeds, UNF’s reputation will be
enhanced by association (just as IB benefits from the success of other flagships). From its
inception, the IB Flagship program has tried to act in a leadership role for campus
internationalization rather than being limited to the boundaries of the Coggin College of
Business. In short, any success that any of our programs enjoys facilitates larger successes across
the campus.
20
Community
One clear winner from the IB flagship is the local community, which already has an international
orientation. When the IB program began in 1995 the focus was on the business community, but
through the generous support of the President’s Office through Flagship designation, we have
been able to expand opportunities both throughout the campus and the community, By
graduating students who have had international experiences and whose coursework makes it
clear that business is international, we are providing a stronger workforce that will be better
able to compete in the era of globalization. Since so many UNF graduates stay in Jacksonville,
the importance of our educating students for the global marketplace becomes even more
important. Another community group to benefit is local high schools, with whom we will
continue to cooperate to encourage the best and brightest to come to UNF and to study abroad.
Ponte Vedra High School is just the first to take advantage of that benefit. Andres Gallo and Jeff
Michelman continue to work with Fletcher High School through Oceanside Rotary. Further, we
hope to impact on additional high schools in the community through the World Affairs Council
and through the Chinese Community and Chinese language teachers. In addition, Steve Paulson
is involved with the Jacksonville International Committee, a group of community leaders that is
fostering internationalization in our region. The Florida IB Summit, to be held in Jacksonville in
2013, also brings together business people, government officials and academics. The focus is the
business community.
Section 3: Activities Related to Future Benchmarks
Activities for 2013-14 and beyond are identified here for each IB Flagship benchmark. Funding
continues to be the most acute challenge for the IB Flagship moving forward. Funds for faculty
development and study abroad scholarships are critical. We appreciate efforts by both the
Coggin Dean’s Office and Academic Affairs to alleviate these problems in a thoughtful and
systematic manner.
1. Curriculum reviews related to study abroad. The Flagship team is continuing to revise
study abroad offerings with particular emphasis on creating a variety of high quality
Coggin Summer Programs.
2. Infusion of IB content throughout the curriculum. We are hoping that there will be new
infusion opportunities under the leadership of Dean Samant and the demands of
continuous improvement under AACSB accreditation.
3. GlobalMBA. Continue the strong program. Recruit full cohorts for each institution.
Increase the quality of students in the program. Maintain good relationships with
alumni, including holding annual alumni events. Solicit additional fellowship funding for
UNF GlobalMBA students. Most importantly, since this program in no longer Europeancentric, it will be referred to only as the GlobalMBA, moving forward.
3A. Work with EBS-Paris to enhance the quality of the GlobalEntrepreneurshipMBA
program and develop a stable curriculum either based in Paris or with a more
dependable partner.
4. Ibero-AmericanMBA: Discontinued.
21
5. GlobalMBA: Asian focus. Not started.
6. Freshman Interest Group (FIG) course in IB. We have shifted this goal to work more
closely with the Center for Community Based Learning. Kate Mattingly Learch and
Katrina Machorro, in particular, will look for ways to enhance and deepen outbound
study abroad activities. We plan to offer a sustained study abroad to Peru for
freshman/sophomores beginning in the spring of 2013.
7. Infuse IB content into Introduction to Business course. Budget issues have become a
problem for sustaining this class, which Kate Mattingly Learch taught in the fall of 2009.
We will continue to work with the Department of Management to enhance the focus on
Globalization in the Introduction to Business class. Further, we plan to continue offer
this as a dual enrollment class at Ponte Vedra High School.
8. Recruit outstanding IB and study abroad students from local high schools. Continue
working with Ponte Vedra and Fletcher High Schools to develop a model for
cooperation. Extend the cooperation to other high schools in the Greater Jacksonville
area opportunities through additional World Affairs Council partnerships.
9. Offer Coggin foundation courses for Honors students. We will continue to co-sponsor
honors study abroad classes.
10. Develop Honors in the Major in International Business. Finalize the curriculum and
shepherd it through the APC process. Promote the opportunity to students as soon as it
is available.
11. Hire a Chinese language instructor and build a cohort of students that justifies the
position. Since this goal is completed we will continue to support additional Chinese
language offerings and work to strengthen the relationships with area high schools
offering Chinese.
12. Develop language immersion opportunities abroad. We will continue the development
of the German Immersion Language Program at DBHW-Mosbach in Bad Mergentheim,
Germany.
13. Bring international speakers to UNF/Coggin. Continue to invite speakers to campus and
arrange for appropriate audiences for them. Collaborate with other groups (e.g., IB
Week, International Studies program, Florida Network for Global Studies) to share
resources and speakers.
14. Integrate domestic and international students. Offer and evaluate the new orientation
for international exchange students. Offer and evaluate social events for domestic and
international students. Track relationships after the foreign students return home.
15. Recognition of students’ international experiences. Achieved for academic
experiences. Coggin awaits the roll-out of the co-curricular transcript. Kate Mattingly
22
Learch will then work with Student Affairs to ensure that appropriate international
events are included on that transcript.
16. Create an IB Executive-in-Residence at Coggin. Since current space limitations mean
that we have no office, we cannot have an executive in residence.
17. Create an undergraduate dual-degree program In particular, enhance our first double
degree program at the undergraduate level with Euromed and work to develop
additional initiatives.
18. Continue to deepen relationships with partners in TABSA consortium
International Academic Experiences
1. Maintain the number of students participating in short-term study abroad
courses. As we become more successful with 4-week summer programs, we can
anticipate that continued growth in the faculty-led programs is not possible. Our
goal is to increase the number of students abroad – providing programs at varied
lengths to accommodate the many needs of our diverse student population. To this
end, however, the IB Flagship team will continue to focus on increasing the quality
and duration of study abroad experience rather than focus merely on the number of
students studying abroad. TLO, SAILS, federal grants, scholarships, fellowships, have
proven to be instrumental in making study abroad affordable for an increasing
population in the Coggin College of Business as well as increasing the quality of
these experiences..
2. Increase the number of students participating in semester study abroad courses to
35. Ongoing goal, not achieved for 2013 but we continue to move forward in spite
of the economy. Have at least 35 students studying abroad for a semester in 2014.
However we are very close and plan to increase participation by at least 10%
increase in students per year thereafter. These are very lofty goals. Again,
scholarship funding will be critical.
3. Increase the number of students participating in internships abroad to 20.
Ongoing goal of 20% almost achieved for 2013 but we made significant progress.
Complete the resource website and the education of the Coggin internship
coordinators, advisors and Career Management Center staff. Have 15 students
intern abroad in 2013, and increase by at least 1 student/year thereafter.
Scholarship funding is necessary.
4. Other study abroad activities. Several initiatives that were not included in the
original flagship proposal are in progress, including:
a. Solicit additional gifts for study abroad scholarships.
b. Continue to apply for external funding, especially given their tremendous
impact on students’ financial ability to participate in study abroad.
c. Continue to collaborate with non-Coggin departments to create innovative
interdisciplinary study abroad experiences at both the undergraduate and
graduate levels.
23
Faculty Scholarship
1. Hire an eminent scholar in IB (Earle C. Traynham Professor of International
Economics). Seek an endowment for an additional position. Identify appropriate
space for his or her office.
2. Host an annual IB research conference jointly with the University of Warsaw. The
fourteenth annual conference is scheduled for February 2014, at UNF’s Student
Union. We will hold the conference and publish the proceedings. This will continue
to be an annual initiative. One goal is to have more countries represented and
stronger participation from Coggin (and other UNF) faculty.
3. Host a bi-annual IB research conference jointly with Beijing International Studies
University. Discontinued.
4. Other UNF-hosted conferences. Seek strategic partnerships with other IB
organizations. Encourage Coggin faculty to create new conferences or workshops of
interest. One possibility is a conference on internationalizing the business school
curriculum and study abroad.
5. Hire internationally-oriented faculty. Although this seems to happen simply by
hiring the best available candidate, Coggin job descriptions will continue, according
to college policy, to emphasize international expertise in most advertisements.
6. Offer faculty development opportunities in IB. Reinstitute funding of FDIB. Offer a
faculty-only study abroad program. Evaluate the benefits to the IB flagship of CIEE
or other FDIB programs. Promote faculty teaching at Coggin exchange partners.
7. Help more Coggin faculty to get Fulbright awards. Continue to promote Fulbright
opportunities to faculty annually.
8. Host a Fulbright-in-Residence. After finding a solution to the space problem, we will
contact Fulbright to act as a host institution. Our Florida location is likely to make us
an attractive host. In the meantime, we will continue to host international visitors as
mutually beneficial opportunities arise.
9. Increase UNF’s ranking in IB in US News and World Report. We will continue to
build the program so that it merits such rankings. However, rankings also depend on
the perception of other business schools, particularly their deans.
10. Apply for a Center for International Business Education and Research (CIBER) grant
from the US Department of Education. Not pursued.
24
11. Other IB scholarship activities.
a. Continue to explore the viability of launching a new journal focused on IB
education. If appropriate, launch the journal during 2014-2015.
Program Promotion and Administration
1. Fund program administration. Evaluate annually whether the amount of program
administration is adequate. Recommend and make, if possible, adjustments as
appropriate. This includes faculty directors and study abroad staff.
2. Fund the IB internship coordinator to set up international internships. Continue to
provide opportunities for Coggin internship coordinators and Career Management
Center staff to learn about internships abroad.
3. Create and maintain a high-quality, current website. Coggin’s webmaster and IT
professionals provided significant support in website redesign (especially the
GlobalMBA page) at no incremental cost to the flagship. Continue to enhance the
use of social media.
4. Name the Center for International Business Studies. This item is on the Coggin
capital campaign list and a donor is being sought.
5. Create new promotional materials. Continue to produce high-quality promotional
materials as necessary.
Section IV: Scholarship and Creative Works
Proceedings from the February 2014 IB research conference going forward will continue to be in
digital form.
25
Appendix A: Organization of International Business Flagship Activities
Jeff Michelman,
Director
Collaboration
Collaboration
Faculty
Kate Mattingly Learch,
Associate Director
International
Business Major
Community Outreach
Collaboration
Double Degree Programs
GlobalMBA
Academic
Advisors
Ponte Vedra HS Advisory
Council
Euromed
Double
BBA
Global
Degree
EntrepreneurshipMBA
Caitlin Jaeger, Coordinator,
Short-term Study Abroad,
Inbound Exchange Students
and Social Media
Katrina Machorro,
Coordinator, Outbound
Semester Abroad
Florida Network of Global
Studies
Faculty Advisory
Council
International
Business
Research
Conference
Dual Enrollment
World Affairs Council Great
Decisions Program
Coggin
Career
Management
Center
Parvez Ahmed,
Faculty Coordinator
Fred
Pragasam,
Ponte Vedra HS
Fletcher HS
Internship
Coordinator
Saurabh Gupta,
Conference Chair
Outbound Faculty
Exchange
Jacksonville Public Library
360 declared majors
UNF International Council
Other UNF Colleges
and Departments
270 study abroad students
TransAtlantic Business
School Alliance (TABSA)
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Inbound
Faculty
Exchange
Study Abroad
Appendix B: Study Abroad Double and Degree Strategy
International Business Programs
2013 Actual
Strategic Plan
Offers (admission process in progress):
GlobalMBA: 80
GlobalMBA: 50 (Cohorts 12 & 13)
GlobalEntrepreneurshipMBA: 12
GlobalEntrepreneurshipMBA: 1
All BBA Double degrees: 200
Euromed BBA: 15
Double Degree
Programs
Semester: 34
Coggin-In: 81 (total)
Semester: 50
Semester Abroad
Paris: 19
Marseilles: 18
Cologne: 13
Beijing: 19
Coggin–In: 200 total
Summer Programs
Rosario, Argentina: 12
Faculty led: 89
Faculty Lead Study Abroad
Faculty Led: 120
Headcount (Actual) = 270
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Headcount (planned) = 662
Appendix C: Director’s Activities During Summer






Graduate Programs
o Complete selection of GlobalMBA and MBA in GlobalEntrepreneurship
programs.
o Attend GlobalMBA Directors Program Summer meeting.
o Organize and lead GlobalMBA student orientation.
o Begin recruiting process for upcoming GlobalMBA cohort one year out, including
visits to undergraduate business policy classes.
o Attend recruiting fairs hosted by the graduate school.
o Supervise the Budget process for the GlobalMBA program.
o Work with GlobalMBA faculty for fall semester curriculum design and
integration.
Undergraduate Programs
o Approve all issues related to International Business majors.
o Work with Associate Director on Managing/Advising students in the double BBA
programs (currently this includes on Euromed).
o Supervision of theses and internships for double degree students.
o Work with internship coordinator on ongoing issues related to interns over the
summer and approvals for fall (particularly international internships).
o Development of new double degree programs.
o Liaise with other partners in the Transatlantic Business School Alliance.
Community Outreach
o Work with Great Decisions coordinator on plans for upcoming year.
o Work with Ponte Vedra HS on dual enrollment an incoming freshman to UNF.
o Work with the World Affairs Council on collaboration.
o Work with Jacksonville Chinese Association (JCA) and Jacksonville ChineseAmerican Cultural Association (JCCA)
Study Abroad
o Monitor May trips, identify safety issues and complete any student issues
o Work with faculty liaisons, Associate Director and Study Abroad Coordinator to
ensure process integrity, and payment issues to vendors abroad.
o Review and approve trips for the following academic year.
o Work with Associate Director on scholarship process.
o Work with IB Flagship team on development of marketing strategy for upcoming
year.
Research
o Work with faculty to begin plans for February research conference
o Work with faculty program chair on selection of outstanding papers from
research conference and ultimate publication.
Administrative
o Manage budget closeout process, travel for study abroad and faculty payments
for Coggin-in.
o Work with visiting faculty that come to UNF during the summer.
o Work with UNF faculty teaching abroad during the summer term.
o Plan for UNF faculty teaching abroad during the academic year.
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o
o
o
o
o
Plan for foreign faculty visiting UNF during the upcoming academic year.
Visit exchange partners.
Host exchange partners at UNF.
Organize and facilitate summer staff retreat.
Work with Associate Director and other areas throughout UNF (ACE,
Admissions, Financial Aid, the Graduate School) to develop process
improvement strategies.
29
Appendix D: Budget Request
Flagship Program in International Business
Budget Request
AY 2013/2014
IB Flagship Support Requested from Academic Affairs
Coggin-In Stipends 6@ $2,000
Faculty lead study abroad travel 6@$2,000 (Coggin requires 2
faculty members on every trip)
Research Conference Faculty Registrations
Faculty Exchange Outbound 10@$1,000
Faculty Exchange Inbound 10@$1,000
Director travel
$12,000
$12,000
$7,000
$10,000
$10,000
$15,000
Ponte Vedra High School Academic Worldquest
Ponte Vedra High School Recruiting (campus visit luncheon)
Recruiting for Euromed double degree program
Requested from Academic Affairs
$500
$500
$2,000
$69,000
Support Provided by the Coggin College of Business
Graduate Assistant
Student Assistants
Phone, supplies, staff travel
$5,480
$13,950
$7,000
Study Abroad Course overloads 7 @ $6,000
$42,000
Michelman faculty summer stipend (benefited)
Total Flagship Budget 2013/14 from Coggin
$19,950
Total Budget
$88,380
$157,380
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