Graduate Curriculum Committee Course Proposal Form
for Courses Numbered 5000 and Higher
Note: Before completing this form, please carefully read the accompanying instructions.
Submission guidelines are posted to the GCC Web site: http://www.ecu.edu/cs-acad/gcc/index.cfm
1. Course prefix and number:
MKTG 6652
2. Date:
11/26/12
3. Requested action:
New Course
X
Revision of Active Course
Revision & Unbanking of a Banked Course
Renumbering of an Existing Course from
from
to
#
Required
X
#
Elective
4. Method(s) of delivery (check all boxes that apply for both current/proposed and expected
future delivery methods within the next three years):
Current or
Proposed Delivery
Method(s):
X
On-campus (face to face)
Expected
Future Delivery
Method(s):
X
Distance Course (face to face off campus)
X
Online (delivery of 50% or more of the instruction is offered online)
X
5. Justification. Identify the committee or group (e.g., Graduate faculty of the Department of
English) that conducted the assessment of curriculum and student learning. Explain why the
unit wishes to offer or revise the course. Include specific results from the unit assessment that
led to the development or modification of the course. If applicable, cite any accrediting
agency/ies and reference the specific standard/s.
To address the dynamic nature of marketing and as result of assessing our curriculum, faculty
determined the need for students to explore more of these advanced topics. Advanced topics courses
provide students the opportunity to enhance their knowledge in a specialized area and provide an
additional opportunity to engage students in emerging areas of the discipline. On occasion, more
than one topics course is of interest to a student, so believe students should have an opportunity to
take the course again if it is a different topic. Graduate faculty at the department and college level
voted in support of this proposal.
Approved by GCC April 2012; posted summer of 2012
6. Course description exactly as it should appear in the next catalog:
6652. Seminar in Marketing (3)
May be repeated for credit with change of topic and consent of chair. P: MKTG 6162. Selected
topics.
7. If this is a course revision, briefly describe the requested change:
Adding the following to the course description: May be repeated for credit with change of topic and
consent of dept. chair.
8. Course credit:
Lecture Hours
3
3
Weekly
OR
Per Term
Credit Hours
Lab
Weekly
OR
Per Term
Credit Hours
s.h.
Studio
Weekly
OR
Per Term
Credit Hours
s.h.
Practicum
Weekly
OR
Per Term
Credit Hours
s.h.
Internship
Weekly
OR
Per Term
Credit Hours
s.h.
Other (e.g., independent study) Please explain.
s.h.
3
Total Credit Hours
9. Anticipated annual student enrollment:
30
10. Changes in degree hours of your programs:
Degree(s)/Program(s)
Changes in Degree Hours
MBA
Marketing Certificate
None
None
11. Affected degrees or academic programs, other than your programs:
Degree(s)/Program(s)
Changes in Degree Hours
None
None
12. Overlapping or duplication with affected units or programs:
x Not applicable
Documentation of notification to the affected academic degree programs is
attached.
13. Council for Teacher Education (CTE) approval (for courses affecting teacher education):
x Not applicable
Applicable and CTE has given their approval.
Approved by GCC April 2012; posted summer of 2012
s.h.
s.h.
14. University Service-Learning Committee (USLC) approval:
x Not applicable
Applicable and USLC has given their approval.
15. Statements of support:
a. Staff
x Current staff is adequate
Additional staff is needed (describe needs in the box below):
b. Facilities
x Current facilities are adequate
Additional facilities are needed (describe needs in the box below):
c. Library
x
Initial library resources are adequate
Initial resources are needed (in the box below, give a brief explanation and an
estimate for the cost of acquisition of required initial resources):
d. Unit computer resources
x
Unit computer resources are adequate
Additional unit computer resources are needed (in the box below, give a brief
explanation and an estimate for the cost of acquisition):
e. ITCS resources
x
ITCS resources are not needed
The following ITCS resources are needed (put a check beside each need):
Mainframe computer system
Statistical services
Network connections
Computer lab for students
Software
Approval from the Director of ITCS attached
16. Course information (see: Graduate Curriculum and Program Development Manual for
instructions):
a. Textbook(s) and/or readings: author(s), name, publication date, publisher, and
city/state/country. Include ISBN (when applicable).
Sample Text:
Belz, F., Peattie, K. (2012) Sustainability Marketing: A Global Perspective. United Kingdom: Wiley
Publishing. ISBN: 978-0-470-51922-6.
Actual text will vary based upon course topic.
Approved by GCC April 2012; posted summer of 2012
b. Course objectives for the course (student – centered, behavioral focus)
If this is a 5000-level course that is populated by undergraduate and graduate students,
there must be differentiation in the learning objectives expected.
Sample Objectives:
Upon completion of this course, students will be able to:
 Describe the key elements of Sustainability Marketing
 Identify socio-ecological issues on a micro and macro level
 Articulate sustainability from a consumer behavior perspective
 Identify customer segments and learn how to reach them with sustainable products and
services
 Utilize promotional strategies for sustainable brands
 Design programs that enable companies to overcome sources of resistance towards green
products and services
Actual objectives will vary based upon course topic
c. Course topic outline
The list of topics should reflect the stated objectives.
Sample topics:
Understanding Sustainability Marketing
Developing Sustainability Marketing Opportunities
Developing Sustainability Marketing Standards and Strategies
Developing the Sustainability Marketing Mix
Developing the Future of Sustainability Marketing
Reframing Sustainability Marketing
Actual topics will vary based upon course topic.
d. List of course assignments, weighting of each assignment, and grading/evaluation system
for determining a grade
Sample weights and grading scale:
Class Participation 5%
Individual Assignments 20%
Group Project 25%
Mid-Term Exam 25%
Final Exam 25%
Grade
A
B
C
F
Percentage
90-100%
80-89.9%
70-79.9%
Less than 70%
Actual weights and grading scale will vary based upon course topic.
Approved by GCC April 2012; posted summer of 2012