Marketing Plan
The Fantastic Red Balloon
Devy Schonfeld
The Red Balloon Is….
• A detailed description of your product or
service
– Images (if it is a new product, what it is similar
too…)
– How you use it…..
– Build excitement, intrigue and curiosity!
• Use images and video…
Marketing Objective
(STATE IT EXPLICITLY!)
My goal is to develop a new version of the
every-day balloon. It will last longer –made from
more durable materials
• Better assortment of custom colors
• Able to customize into various shapes via
website
• Change colors based upon your mood – touch
sensitive!
Environmental Forces
(BRIEFLY.. Just enough to demonstrate you have looked at these
factors!)
• Economic – Extremely competitive market,
hard to differentiate…
• Legal and Regulatory – Safety issues…
• Technological – new types of balloons…
• Sociocultural – Hmmm….I would say nothing
– List only those most relevant and applicable.
– Careful not to get bogged down in too many
details.
The Target Market – Important!
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Parents of children
Event Planners
Flower shops
Balloon artists
Other….
Market Segmentation Variables
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Geographic
Psychographic
Demographic
Behavioristic
• Paint a picture of your ideal target market –Tell a Story
• You cannot sell to everyone!
SWOT Analysis
briefly –don’t get bogged down
How will you convert?
Strengths
Weaknesses
Opportunities
Threats
Marketing Mix
The meat of the presentation begins here!
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Product – how will you develop it?
Price – How will you establish the right price?
Promotions – What mix will you use?
Place/Distribution – Where will you sell it and
how will you get it there?
Implementation Plan
(briefly…)
• Budget
• Timeline
• What does your Marketing Organization look
like?
• How will you measure your success?
– What metrics will you use?
Q&A