Institutional Planning, Assessment & Research
Strategic Action Plan 2010-13
College of Business
ECU Values:
ECU’s College of Business adheres to the established “enduring values” outlined in ECU Tomorrow:
A Vision for Leadership and Service (2007), ECU’s long-range strategic plan and is aligned to the
Strategic Action Plan, 2010-13 and its corresponding Key Performance Indicators that advance
our Mission.
ECU’s values are outlined below:
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Respect;
Authenticity;
Accountability;
Teamwork; and
Commitment to Serve.
ECU Mission:
To serve as a national model for public service and regional transformation by:
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Preparing our students to compete and succeed in the global economy and multicultural
society,
Distinguishing ourselves by the ability to train and prepare leaders,
Creating a strong, sustainable future for eastern North Carolina through education,
research, innovation, investment, and outreach,
Saving lives, curing diseases, and positively transforming health and health care, and
Providing cultural enrichment and powerful inspiration as we work to sustain and improve
quality of life.
Approved by the UNC Board of Governors - November 13, 2009
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Institutional Planning, Assessment & Research
Key Strategic Planning Principles:
Several key planning principles were established to develop this strategic plan:
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Support for student success throughout the continuum of their college learning experience;
Adherence to ECU Tomorrow: A Vision for Leadership and Service, 2007 and the ECU
Strategic Action Plan, 2010-13;
Support for effective leadership and professional development;
Purposeful decision-making, moving towards clearly defined goals and measurable
objectives;
A commitment to institutional effectiveness; and,
Allocation of resources to ensure attainment of established priorities.
Goals:
GOAL 1:
GOAL 2:
GOAL 3:
GOAL 4:
Leadership
Outreach
Scholarship
21st Century Business Education
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Goal 1:
Leadership
Outcome Objective: The COB will excel at educating undergraduate and graduate students
to assume positions of leadership in their profession and community.
 Measure: The Leadership & Professional Development Portfolio for undergraduate
students will be completely implemented by 2012. Surveyed graduating seniors,
alumni, and the business community will indicate a positive perception of the
portfolio (>60% positive responses)
 Measure: The COB will increase the availability of internships for students by 10%
over the next five years
 Measure: Student surveys will reveal 75%+ overall satisfaction with the "Network"
Goal 2:
Outreach
Outcome Objective: The COB will engage in economic outreach, development, and
education for eastern North Carolina and the state.
 Measure: The COB will increase the overall number of attendees at outreach
related activities by 10% over the next 5 years
 Measure: The COB will increase the overall number of faculty participating in
outreach related activities by 10% over the next 5 years
 Measure: Greater than 75% of surveyed participants will indicate positive
experiences with COB outreach activities
Goal 3:
Scholarship
Outcome Objective: The COB will encourage and support faculty making intellectual
contributions in the form of pedagogical and discipline based scholarship.
 Measure: The COB will increase the average number of articles published by faculty
by 5% over a 5 year period
 Measure: The COB will increase by 5% the number of journal articles published
each year in A and B level journals as defined by the college AQ/PQ policy over the
next 5 years
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Goal 4:
21st Century Business Education
Outcome Objective: The COB will provide a high quality, flexible business education
distinguished by high value and high student contact that prepares students for careers in
the 21st century.
 Measure: In even academic years the undergraduate program will participate in an
external exit assessment program. The goal is that the COB will be equal to or better
than identified peers
 Measure: In odd academic years the graduate programs will participate in an
external exit or other assessment program. The goal is that the COB will be equal to
or better than identified peers
 Measure: EBI results as well as exit surveys will indicate overall positive
experiences with the Center for Student Success (Advising, Career, &
Communication)
 Measure: Assessment Committees will evaluate and review at least two COB
learning objectives for each program each academic year
 Measure: COB retention rates will exceed that of the university
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