CRAFT and MAPS
CRAFT and MAPS provide broader lenses to encourage writers to consider the broader
context of a writing assignment while also helping the writer determine when, how, and
why she may decide to use a particular element. Both CRAFT and MAPS help writers
think intentionally about their thinking process and facilitate identify, explore, and
employ a writer’s craft. By inviting writers to be intentional about the craft of
composition – both print and digital - writers can realize their potential in academic,
political, and community contexts.
CRAFT
Context – the situation for which you are writing.
Role – the voice in which you are writing.
Audience – the person or people for which you are writing.
Format – the type of writing you are producing. For example: speech, article, letter…
Topic – the subject matter on which you are writing.
MAPS
Mode – the genre of the text
Media – the form(s) in which the text is created
Audience – the reader, listener, or viewer of the text, both intended and incidental
Purpose – the action the writer takes, in academic and personal ways
Situation – the context for the writer herself, as well as the demands of the writing task