UNIVERSITY OF MINNESOTA
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Carlson School of Management
Department of Marketing and
Logistics Management
3-140 Carlson School of Management
321-19th Avenue South
Wayne Mueller
Office:
Home:
Carlson School of Management
9166 Belvedere Dr.
University of Minnesota
Eden Prairie, MN 55347
Minneapolis, MN - 55455
Phone: (612)-626-6309 Fax: (612)-624-8804
E-mail: wgmuell@csom.umn.edu
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EDUCATION
Ph.D. Candidate in progress- Marketing and Executive Education
The University of Minnesota
M.B.A., St. Thomas University
B.S. (Marketing), University of Wisconsin, Madison
Harvard Advanced Management Program (1993)
RESEARCH
Marketing education –how to maintain learning and teaching quality
in larger class sizes. Part of the Bush Foundation Study teach team
to deliver quality education in large class sizes.
TEACHING
INTERESTS
UNIVERSITY
POSITIONS
TEACHING
MBA, Executive MBA and UndergraduateMarketing , Marketing
Strategy, Marketing, Sales and Marketing,
Consumer Behavior, Brand Management,CEMBA and the Executive
Education program. .
Director, Institute for Research in Marketing (2009-Present)
Senior Lecturer, Carlson School of Management, University of
Minnesota (2004 - present)
National Collegiate College Scholars Teacher of the Year Award
On the University of Minnesota Campus –2005
WAYNE MUELLER BACKGROUND
Wayne Mueller is the Director of the Institute of Research in Marketing. As Institute
Director, he heads up a board that includes Chief Marketing Officers from Best Buy,
Polaris, General Mills, Cargill, Target Corporation, G&K Services, Augeo Affinity
Marketing, Ecolab,United HealthCare, The Schwan Food Company, and Wells Fargo.
The mission of the Institute is to integrate Carlson’s prolific marketing research
academics and reputation with the practitioner world of Corporate America. Mr.
Mueller is also a Professor of Marketing in the Executive MBA, MBA and
undergraduate programs at Carlson. He has been nominated Business Week Teacher
of the Year by his Carlson Marketing students in 2012, 2010 and 2007.
Mr. Mueller has more than 30 years of corporate sales and marketing management
experience, having retired from the IBM Corporation. Mr. Mueller was the IBM Client
Executive for 15 years on Target Corporation, heading up a team of 30 people.
During this time, Target's investments in IBM technology grew from $20m to $200m per
year through executive partnerships in store systems and headquarter sales and
inventory management systems. Mr. Mueller was also part of IBM's
Retail Industry team as the Manager of Retail Strategy and Segmentation.
As IBM Client Executive, Mr. Mueller was responsible for orchestrating executive relationships
and partnerships between Target and IBM Senior Management to enhance Target’s profitability
through use of technology.
Mr. Mueller was nominated by IBM and sponsored by Target Executives to attend the IBM
Client Executive Program in conjunction with Harvard University’s Advanced Management
Program. The classes involved more than 150 hours utilizing Business Case Study classes with
Harvard Professors, including Michael Porter, to leverage technology for competitive advantage.
His undergraduate work is in marketing from the University of Wisconsin-Madison and his MBA
is from the University of St. Thomas in Management. He is in the final phase of completing his
doctoral work at the University of Minnesota in Executive Marketing Education.
He completed his career with IBM as a Business Development Executive covering Wall Street
and financial accounts on a National basis in IBM’s Financial Services Industry. Mr. Mueller
also has held positions as the IBM Executive liaison to the Twin Cities Greater United Way, and
has been part of the Board of Directors for Groves Academy, a special needs school in St Louis
Park for the educationally handicapped.
Mr. Mueller and his wife Marge have two sons: Peter, 27, a Carlson graduate with a marketing
career at Best Buy Corporation and Greg, 32, a Carlson MBA graduate working at Cargill
Corporation. His wife Marge, is a Manager at Park Nicollet Medical Center supervising 30
people. His other interests are family events, golf, coaching team sports and sports in general.
Mr. Mueller is a 9/11 survivor