HEC to deliver new EMBA program in Beijing Press Release

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Press Release
HEC to deliver new EMBA program in Beijing
The first foreign business school to offer an independent program.
18th July 2006,
From Autumn 2006, HEC is to offer a new EMBA in Beijing. The program, customized to meet
the needs of Chinese state-owned enterprises, will also be open to private-sector companies, and
will help increase the competitiveness of both in the global economy.
On 23 June 2006 the launch of the new HEC EMBA program in China was announced during a
ceremony held in Beijing at the Training Center of the State-owned Assets Supervision and
Administration Commission of the State Council (SASAC) of the People’s Republic of China. The
opening ceremony was attended by officials from the Training Center of the SASAC, the Chinese
Ministry of Education, the CPC Beijing Municipal Education Committee, and the French Embassy
in Beijing.
Within an environment of continued economic reform and dynamic growth, the SASAC, created in
April 2003, is empowered by the State Council to carry out, on its behalf, its responsibilities as
investor and to organize and administer State-owned assets. Currently, more than 160
enterprises are directly supervised, accounting for roughly 36 percent of China’s GDP.
The Education and Training Center for Officials and Entrepreneurs of the SASAC has selected
HEC Paris to deliver a world-class EMBA Program in Beijing, whose mission is to expand the
technical expertise and leadership skills of Chinese executives in order to prepare them for
competition within the global economy. This unique EMBA program is offered under the auspices
of the Training Center of the SASAC and has been recognized by the Chinese Ministry of
Education. HEC Paris has the honor of being the first foreign business school to establish such a
program in China.
Bernard Ramanantsoa, Dean of HEC Paris, believes that “…the competitive advantage of this
program is that it fosters a global-mind set based on local specificities, helping Chinese
executives navigate through increasingly challenging global competition. Chinese enterprises will
ever more become global actors, and HEC is pleased to play a role in the training of their
leaders.” He adds “…this program is a strategic addition to HEC’s international portfolio, which
also includes such prestigious programs as the TRIUM Global EMBA (in alliance with NYU Stern
and the London School of Economics) and Consulting and Coaching for Change (in alliance with
Oxford University), and demonstrates HEC’s international prestige and reach.”
Taught by HEC faculty, the EMBA program is an intensive, custom-designed course of study for
select senior managers with focus on 13 market-oriented themes. The degree has a strong
general management focus, and covers topics including Accounting and Finance, Business and
Corporate Strategy, Marketing, Performance Management, Leadership and Change
Management, Finance, Corporate Governance among others. As with all HEC MBA programs,
participants contribute actively to the learning process by applying their personal and professional
experience to the course. There will be 52 days of class time required as well as distance
learning. The language of instruction will be English.
Press Contact, HEC School of Management
Catherine Rousseau
 +33 1 39 67 94 23
  +33 1 39 67 94 46
rousseau@hec.fr
www.hec.edu
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