WHY BROADBAND
MATTERS
BROADBAND
DIFFUSION AND ADOPTION
• International
• National
• State
• Rural
WE’RE NUMBER 14!
OECD Fixed (wired) broadband subscriptions per 100 inhabitants, by technology, June 2010
40
Fibre/LAN
Cable
DSL
35
30
OECD average
25
20
15
10
5
0
Source: OECD
OECD average
4TH AMONG TOP 7
INDUSTRIALIZED COUNTRIES
Fixed (wired) broadband penetration, G7 countries through, June 2010
35
30
Canada, 30.1
United States, 27.1
25
France
20
Germany
United Kingdom
15
Canada
United States
10
Japan
OECD
5
0
S
Italy
IT’S ALL ABOUT
BANDWIDTH
Average advertised broadband download speed, by country, kbit/s, October 2009
120 000
Average advertised broadband download speed, kbit/s*
100 000
80 000
60 000
40 000
20 000
Median
PRICE
Broadband average monthly subscription price, Oct. 2009, USD PPP
Greece
Italy
United Kingdom
Ireland
Finland
Sweden
France
Switzerland
Japan
Korea
Germany
Hungary
Belgium
Poland
Denmark
Iceland
Netherlands
Slovak Republic
Spain
United States
Austria
Czech Republic
Canada
Mexico
New Zealand
Australia
Norway
Portugal
Luxembourg
Turkey
27.72
29.91
30.80
31.33
32.46
32.50
32.70
33.25
35.18
38.50
38.87
39.39
39.75
39.85
40.20
40.63
41.01
46.85
48.34
49.25
50.11
51.64
54.24
56.71
57.06
59.45
62.76
Average Subscription Price, USD, PPP
Median
79.53
91.29
135.36
0
20
40
60
80
100
120
140
160
2009 E-READINESS RANKINGS
Denmark
1
Sweden
2
Netherlands
3
Norway
4
United States
5
Australia
6
Singapore
7
Hong Kong
8
Canada
9
Finland
10
Economist Intelligence Unit
www.eic.com
ADOPTION TRENDS WITHIN
DEMOGRAPHIC GROUPS, 2009-10
Pew/Internet –
August 2010
N UMBER OF B ROADBAND
P ROVIDERS
(N ATIONAL B ROADBAND M AP )
CONSUMER BROADBAND
THERE IS A DIVIDE – IT MATTERS
• Unavailable in some communities
• Bandwidth limits applications
o
Education/training
o
Telework
o
Telemedicine
o
eCommerce
o
Entertainment
o
eGov services
• Brain Drain
• Economic development
COMMERCIAL BROADBAND
BUSINESS, SCHOOLS, GOVERNMENT, ETC .
• Higher service level
requirements
(99.99999%)
• BIG Pipes
• Dedicated connections
• Higher cost in rural vs.
urban/suburban areas
• Limited providers in
rural areas
COMMERCIAL BROADBAND
MATTERS
• Global economy driven by
broadband
• Businesses less likely to locate or
grow without broadband
• Geographic penalty
• Rural business, governments,
schools, hospitals pay more than
urban and suburban counterparts
ECONOMIC IMPACT OF
DIGITAL EXCLUSION
FOR MORE INFORMATION:
WWW.C ONNECTING C OMMUNITIES . INFO
Southern Rural Development Center