Target Industry
Cluster Analysis
Kerr-Tar Regional Economic Development, North Carolina
Table of contents
01
02
03
Overview
Industry Cluster Analysis
Target Industry Cluster
01
overview
Kerr-Tar Region, NC
Overview
Kerr-Tar Region
The Kerr-Tar Region is comprised
of three North Carolina counties.
Interstate I-85 passes through the
central part of the region
connecting to I-40 to the south.





Franklin
Granville
Person
Vance
Warren
section 01
4
02
industry
cluster
analysis
Kerr-Tar Region, NC
Industry cluster analysis
How to interpret cluster data results
The graph’s four quadrants tell a different story for each cluster.
Contains clusters that are more
concentrated in the region but
are declining (negative growth).
These clusters typically fall
into the lower quadrant as
job losses cause a decline
in concentration.
Mature
Top left
(strong but
declining)
Transforming
Contains clusters that are
under-represented in the
region (low concentration)
and are also losing jobs.
Clusters in this region may
indicate a gap in the workforce
pipeline if local industries anticipate
a future need. In general, clusters in this
quadrant show a lack of
competitiveness.
Bottom left
(weak and
declining)
Contains clusters that are more
concentrated in the region and are
growing. These clusters are
strengths that help a community
stand out from the competition.
Small, high-growth clusters
Top right
can be expected to become
more dominant over time.
(strong and
Stars
advancing)
Emerging
Contains clusters that are
under-represented in the
Bottom right
region
but are growing, often
(weak but
quickly. If growth trends
advancing)
continue, these clusters will
eventually move into the top right
quadrant. Clusters in this quadrant
are considered emerging strengths
for the region.
section 02
Modified from: http://www.charlestonregionaldata.com/bubble-chart-explanation/
6
Industry and occupation
Industry cluster bubble chart
Mature
Star
Transforming
Emerging
Note: Mining cluster has too few jobs
section 02
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
Note: Label includes cluster name, LQ 2014, and Employment 2014; NAICS 2012 definitions
7
Industry and occupation
Manufacturing sub-cluster bubble chart
Star
Mature
Transforming
Emerging
Note: Electrical Equipment, Appliance & Component Manufacturing cluster has too few jobs
section 02
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
Note: Label includes cluster name, LQ 2014, and Employment 2014; NAICS 2012 definition
8
Industry cluster analysis
Star Clusters
Mature Clusters
Glass & Ceramics (4.38; 617)
Forest & Wood Products (2.11; 2,488)
Apparel & Textiles (1.84; 1,116)
NOTE: The first number after each cluster represents its
location quotient while the second number represents the
number of total jobs (full and part time jobs by place of work)
in that cluster in the region. The clusters are sorted in
decreasing order by location quotient.
Level of Specialization
Chemicals/Chemical-based Products (3.81; 3,800)
Advanced Materials (1.66; 4,065)
Agribusiness, Food Processing & Tech (1.37; 3,339)
Transportation Equipment Mfg. (1.25; 904)
Machinery Manufacturing (1.08; 587)
Percent Growth in Specialization
Transforming Clusters
Biomed/Biotechnical (Life Science) (0.91; 5,843)
Computer & Electronic Product Mfg. (0.82; 401)
Printing & Publishing (0.39; 552)
Mining (0.28; 70)
Electrical Equipment, App & Comp Mfg. (0.18; 32)
Emerging Clusters
Manufacturing Supercluster (0.96; 2,669)
Fabricated Metal Product Mfg. (0.94; 631)
Transportation & Logistics (0.93; 2,426)
Energy(Fossil & Renewable) (0.88; 3,928)
Information Technology & Telecom. (0.65; 2,119)
Defense & Security (0.61; 2,141)
Primary Metal Manufacturing (0.61; 114)
Business & Financial Services (0.56; 6,169)
Education & Knowledge Creation (0.48; 924)
Arts, Ent, Recreation. & Visitor Industries (0.47; 1,601)
Note: Electrical Equipment, Appliance & Component Manufacturing and Mining clusters have too few jobs
section 02
* Numbers in parenthesis include location quotient and employment in 2014.
9
Industry and occupation
Bubble chart interpretation
Mature Industries
Star Industries
Three industry clusters in the Kerr-Tar Region are in
the Maturing stage: Chemicals/Chemical-based
Products, Forest & Wood Products, and Apparel &
Textiles. These industries are relatively concentrated,
but their growth is trending downward. It is worth
noting, however, that the Kerr-Tar Region may find it
worthwhile to invest in efforts to shore up the
concentration of these industries.
Star industry clusters are highly concentrated,
exporting and still experiencing growth in the region.
The most highly concentrated of the Star industry
clusters in the Kerr-Tar Region is Glass & Ceramics. Its
location quotient is 4.38, indicating that the cluster is 4
times more concentrated in the region compared to the
U.S. The other strong clusters in the region are
Advanced Materials, Agribusiness, Food Processing &
Technology, Transportation Equipment Manufacturing,
and Machinery Manufacturing.
Transforming Industries
Transforming clusters capture the mix of industries
that are experiencing relative decline and limited
export capability. In the Kerr-Tar Region,
Biomed/Biotechnical (Life Science), Computer &
Electronic Product Mfg., Printing & Publishing, Mining,
and Electrical Equipment, App & Comp
Manufacturing, are all Transforming clusters. Any
amount of growth in these industries would require
relatively large investments.
section 02
Emerging Industries
Industry clusters that may be poised for future growth
are classified as “Emerging.” There are ten Emerging
clusters in the Kerr-Tar Region. Top three that have the
highest LQ are Manufacturing Supercluster, Fabricated
Metal Product Manufacturing, and Transportation &
Logistics.
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
10
03
target
industry
cluster
Agribusiness, Food
Processing and Technology
Advanced Materials
Manufacturing Supercluster
Shift-Share Analysis by Top Industry Sectors: Kerr-Tar Region, NC
Agribusiness, Food Processing and Technology Cluster
Industries
National
Industry
Cumulative Actual Job
Regional
Jobs 2014 Trend, 2009- Trend, 2009- Expected
Growth, Performance
2014
2014
Growth
2009-2014 , 2009-2014
A
B
C=A+B
D
D-C
Crop Production
Animal Production
Farm Labor Contractors and Crew Leaders
Dog and Cat Food Manufacturing
Tobacco Manufacturing
Farm Supplies Merchant Wholesalers
Other Farm Product Raw Material
Merchant Wholesalers
Farm and Garden Machinery and
Equipment Merchant Wholesalers
Rendering and Meat Byproduct Processing
Roasted Nuts and Peanut Butter
Manufacturing
Flour Milling
Soil Preparation, Planting, and Cultivating
Wineries
Farm Machinery and Equipment
Manufacturing
Farm Management Services
1,652
524
244
168
162
138
145
25
16
11
0
8
-130
-31
14
4
0
0
15
-6
30
15
0
8
-255
200
30
18
162
35
-270
206
0
3
162
27
122
9
1
10
7
-3
50
7
0
7
-45
-52
45
0
0
0
45
45
38
0
0
0
33
33
33
26
21
3
1
0
-2
2
0
1
3
0
-2
9
19
-3
6
19
18
0
0
0
14
14
16
1
1
2
8
6
Note: Upward arrow ( ) indicates regional competitiveness.
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
12
Top 15 Inputs by Dollars: Kerr-Tar Region, NC
Agribusiness, Food Processing and Technology Cluster
Estimated Input
($ Millions), 2013
Industries
% In-Region
% Out of Region
Crop Production
$47.74
16%
84%
Animal Production and Aquaculture
$27.13
4%
96%
Corporate, Subsidiary, and Regional Managing Offices
$14.01
6%
94%
Animal (except Poultry) Slaughtering *
$10.87
0%
100%
Meat Processed from Carcasses
$9.80
12%
88%
Metal Can Manufacturing **
$9.76
0%
100%
Other Animal Food Manufacturing *
$9.67
3%
97%
Tobacco Manufacturing
$8.30
96%
4%
Wholesale Trade Agents and Brokers
$6.15
12%
88%
Other Metal Container Manufacturing
$5.42
47%
53%
Wet Corn Milling **
$4.95
0%
100%
Farm Labor Contractors and Crew Leaders
$4.89
33%
67%
Pesticide and Other Agricultural Chemical Manufacturing **
$4.78
0%
100%
Rail transportation
$4.41
7%
93%
Lessors of Residential Buildings and Dwellings
$4.40
24%
76%
Note: * industry sector has less than 10 jobs as calculated by EMSI; ** industry sector is not present in the region .
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
13
Top 15 Inputs by Dollars: Kerr-Tar Region, NC
Agribusiness, Food Processing and Technology Cluster
Leakage Analysis, 2013
Crop Production
Animal Production and Aquaculture
Corporate, Subsidiary, and Regional Managing Offices
Top Input Sectors
Animal (except Poultry) Slaughtering
Meat Processed from Carcasses
Metal Can Manufacturing **
Other Animal Food Manufacturing
Tobacco Manufacturing
Wholesale Trade Agents and Brokers
Other Metal Container Manufacturing
Wet Corn Milling **
Farm Labor Contractors and Crew Leaders
Pesticide and Other Agricultural Chemical Mfg **
Rail transportation
Within Region
Lessors of Residential Buildings and Dwellings
$0
$12
$24
Outside of Region
$36
$48
$ Millions
Note: ** industry sector is not present in the region
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
14
Top Occupations: Kerr-Tar Region, NC
Agribusiness, Food Processing and Technology Cluster
Occupations
Jobs 2014
Farmers, Ranchers, and Other Agricultural Managers
% Change, Median Hourly
2009-2014 Earnings, 2014
Entry Level Education
1,592
-6%
$10.9
459
12%
$9.2
Less than high school
67
22%
$10.9
Less than high school
57
0%
$22.2
High school diploma or equivalent
52
16%
$16.3
Postsecondary non-degree award
47
57%
$13.7
High school diploma or equivalent
46
37
21%
54%
$8.9
$12.1
Less than high school
Less than high school
36
9%
$15.8
Less than high school
34
-3%
$14.9
High school diploma or equivalent
33
32%
$12.7
High school diploma or equivalent
32
28
28
28%
-33%
27%
$10.5
$12.5
$46.3
Less than high school
Less than high school
Bachelor's degree
27
93%
$23.4
High school diploma or equivalent
Farmworkers and Laborers, Crop, Nursery, and
Greenhouse
Laborers and Freight, Stock, and Material Movers,
Hand
Sales Representatives, Wholesale and
Manufacturing, Except Technical and Scientific
Products
Heavy and Tractor-Trailer Truck Drivers
Packaging and Filling Machine Operators and
Tenders
Agricultural Equipment Operators
Industrial Truck and Tractor Operators
Farmworkers, Farm, Ranch, and Aquacultural
Animals
Bookkeeping, Accounting, and Auditing Clerks
Mixing and Blending Machine Setters, Operators,
and Tenders
Packers and Packagers, Hand
Slaughterers and Meat Packers
General and Operations Managers
Separating, Filtering, Clarifying, Precipitating, and
Still Machine Setters, Operators, and Tenders
High school diploma or equivalent
Note: SOC (Standard Occupation Classification) 5-digit occupations are included by jobs in 2014.
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
15
Shift-Share Analysis by Top Industry Sectors: Kerr-Tar Region, NC
Advanced Materials Cluster
Industries
National
Industry
Cumulative Actual Job
Regional
Jobs 2014 Trend, 2009- Trend, 2009- Expected
Growth, Performance
2014
2014
Growth
2009-2014 , 2009-2014
A
B
C=A+B
D
D-C
Toilet Preparation Manufacturing
All Other Basic Organic Chemical Mfg
Sheet Metal Work Manufacturing
Surgical and Medical Instrument Mfg
Pottery, Ceramics, and Plumbing Fixture
Manufacturing
Bare Printed Circuit Board Manufacturing
Other Motor Vehicle Parts Manufacturing
Plate Work Manufacturing
Unlaminated Plastics Film and Sheet
(except Packaging) Manufacturing
All Other Miscellaneous Fabricated Metal
Product Manufacturing
Polystyrene Foam Product Manufacturing
Other Commercial and Service Industry
Machinery Manufacturing
Surgical Appliance and Supplies Mfg
Machine Shops
Research and Development in the
Physical, Engineering, and Life Sciences
(except Biotechnology)
1,485
419
185
184
130
32
1
18
104
8
0
-13
234
40
1
5
-225
-7
178
-54
-459
-47
177
-59
180
6
8
14
107
93
166
146
140
3
16
3
-13
45
1
-10
61
4
120
-60
104
130
-121
100
133
0
0
0
133
133
113
1
0
1
104
103
90
3
-1
2
45
43
85
0
0
0
85
85
77
73
17
4
-16
8
1
12
-151
19
-152
7
70
2
-1
1
42
41
Note: Upward arrow ( ) indicates regional competitiveness.
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
16
Top 15 Inputs by Dollars: Kerr-Tar Region, NC
Advanced Materials Cluster
Estimated Input
($ Millions), 2013
Industries
% In-Region
% Out of Region
Petrochemical Manufacturing *
$215.40
1%
99%
All Other Basic Organic Chemical Manufacturing
$111.91
62%
38%
Corporate, Subsidiary, and Regional Managing Offices
$105.27
2%
98%
Crop Production
$43.43
12%
88%
Plastics Material and Resin Manufacturing
$34.63
2%
98%
Rail transportation
$28.01
4%
96%
Iron and Steel Mills and Ferroalloy Manufacturing
$27.69
8%
92%
Ethyl Alcohol Manufacturing
$24.71
20%
80%
Wholesale Trade Agents and Brokers
$22.14
12%
88%
Other Basic Inorganic Chemical Manufacturing
$20.22
3%
97%
All Other Plastics Product Manufacturing
$16.32
2%
98%
Fats and Oils Refining and Blending **
$15.68
0%
100%
Natural Gas Distribution
$14.14
6%
94%
Machine Shops
$12.68
3%
97%
Toilet Preparation Manufacturing
$12.40
94%
6%
Note: * industry sector has less than 10 jobs as calculated by EMSI; ** industry sector is not present in the region.
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
17
Top 15 Inputs by Dollars: Kerr-Tar Region, NC
Advanced Materials Cluster
Leakage Analysis, 2013
Petrochemical Manufacturing
All Other Basic Organic Chemical Manufacturing
Corporate, Subsidiary, and Regional Managing Offices
Top Input Sectors
Crop Production
Plastics Material and Resin Manufacturing
Rail transportation
Iron and Steel Mills and Ferroalloy Manufacturing
Ethyl Alcohol Manufacturing
Wholesale Trade Agents and Brokers
Other Basic Inorganic Chemical Manufacturing
All Other Plastics Product Manufacturing
Fats and Oils Refining and Blending **
Natural Gas Distribution
Machine Shops
Within Region
Toilet Preparation Manufacturing
$0
$60
$120
Outside of Region
$180
$240
$ Millions
Note: ** industry sector is not present in the region
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
18
Top Occupations: Kerr-Tar Region, NC
Advanced Materials Cluster
Occupations
Jobs 2014
% Change, Median Hourly
2009-2014 Earnings, 2014
Entry Level Education
Team Assemblers
214
0%
$12.0
High school diploma or equivalent
Packaging and Filling Machine Operators and Tenders
213
-12%
$13.7
High school diploma or equivalent
Mixing and Blending Machine Setters, Operators, and
Tenders
200
-6%
$12.7
High school diploma or equivalent
First-Line Supervisors of Production and Operating
Workers
165
9%
$24.0
Postsecondary non-degree award
Helpers--Production Workers
Inspectors, Testers, Sorters, Samplers, and Weighers
140
134
14%
-3%
$10.7
$15.7
Less than high school
High school diploma or equivalent
Laborers and Freight, Stock, and Material Movers,
Hand
112
8%
$10.9
Less than high school
Maintenance and Repair Workers, General
97
8%
$17.2
High school diploma or equivalent
Sales Representatives, Wholesale and Manufacturing,
Except Technical and Scientific Products
84
17%
$22.2
High school diploma or equivalent
Shipping, Receiving, and Traffic Clerks
82
0%
$13.6
High school diploma or equivalent
Machinists
Industrial Truck and Tractor Operators
Chemical Equipment Operators and Tenders
Packers and Packagers, Hand
Industrial Machinery Mechanics
81
80
79
77
73
21%
5%
-2%
0%
11%
$16.8
$12.1
$22.2
$10.5
$20.2
High school diploma or equivalent
Less than high school
High school diploma or equivalent
Less than high school
High school diploma or equivalent
Note: SOC (Standard Occupation Classification) 5-digit occupations are included by jobs in 2014.
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
19
Shift-Share Analysis by Top Industry Sectors: Kerr-Tar Region, NC
Manufacturing Supercluster
Industries
National
Industry
Cumulative Actual Job
Regional
Jobs 2014 Trend, 2009- Trend, 2009- Expected
Growth, Performance
2014
2014
Growth
2009-2014 , 2009-2014
A
B
C=A+B
D
D-C
Motor Vehicle Transmission and Power
Train Parts Manufacturing
Construction Machinery Manufacturing
Sheet Metal Work Manufacturing
Analytical Laboratory Instrument Mfg
Bare Printed Circuit Board Manufacturing
Motor Vehicle Metal Stamping
Other Motor Vehicle Parts Manufacturing
Plate Work Manufacturing
All Other Miscellaneous Fabricated Metal
Product Manufacturing
Industrial and Commercial Fan and Blower
and Air Purification Equipment Mfg
Other Commercial and Service Industry
Machinery Manufacturing
Machine Shops
Other Metal Container Manufacturing
Aluminum Sheet, Plate, and Foil Mfg
Iron and Steel Mills and Ferroalloy Mfg
541
31
128
159
137
-22
341
185
182
166
157
146
140
21
1
12
3
2
16
3
14
0
-2
-13
7
45
1
35
1
10
-10
9
61
4
61
178
27
120
137
-60
104
26
177
17
130
128
-121
100
113
1
0
1
104
103
105
15
13
28
-99
-127
85
0
0
0
85
85
73
72
57
57
4
2
0
0
8
-2
0
0
12
0
0
0
19
44
57
54
7
44
57
54
Note: Upward arrow ( ) indicates regional competitiveness.
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
20
Top 15 Inputs by Dollars: Kerr-Tar Region, NC
Manufacturing Supercluster
Estimated Input
($ Millions), 2013
Industries
% In-Region
% Out of Region
Iron and Steel Mills and Ferroalloy Manufacturing
$52.39
5%
95%
Corporate, Subsidiary, and Regional Managing Offices
$44.31
4%
96%
Machine Shops
$17.68
3%
97%
Custom Roll Forming **
$14.76
0%
100%
Motor Vehicle Metal Stamping
$11.34
4%
96%
Wholesale Trade Agents and Brokers
$9.16
8%
92%
Iron Foundries **
$9.05
0%
100%
Nonferrous Metal Die-Casting Foundries **
$7.10
0%
100%
Other Aluminum Rolling, Drawing, and Extruding **
$7.04
0%
100%
Bolt, Nut, Screw, Rivet, and Washer Manufacturing **
$5.93
0%
100%
Aluminum Sheet, Plate, and Foil Manufacturing
$5.67
58%
42%
Secondary Smelting and Alloying of Aluminum **
$5.40
0%
100%
Lessors of Nonfinancial Intangible Assets (except
Copyrighted Works) *
$5.38
0%
100%
Precision Turned Product Manufacturing **
$5.31
0%
100%
Other Motor Vehicle Parts Manufacturing
$5.26
28%
72%
Note: * industry sector has less than 10 jobs as calculated by EMSI; ** industry sector is not present in the region.
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
21
Top 15 Inputs by Dollars: Kerr-Tar Region, NC
Manufacturing Supercluster
Leakage Analysis, 2013
Iron and Steel Mills and Ferroalloy Manufacturing
Corporate, Subsidiary, and Regional Managing Offices
Machine Shops
Custom Roll Forming **
Top Input Sectors
Motor Vehicle Metal Stamping
Wholesale Trade Agents and Brokers
Iron Foundries **
Nonferrous Metal Die-Casting Foundries **
Other Aluminum Rolling, Drawing, and Extruding **
Bolt, Nut, Screw, Rivet, and Washer Mfg **
Aluminum Sheet, Plate, and Foil Manufacturing
Secondary Smelting and Alloying of Aluminum **
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)
Precision Turned Product Manufacturing **
Within Region
Outside of Region
Other Motor Vehicle Parts Manufacturing
$0
$15
$30
$45
$60
$ Millions
Note: ** industry sector is not present in the region .
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
22
Top Occupations: Kerr-Tar Region, NC
Manufacturing Supercluster
Occupations
Jobs 2014
% Change, Median Hourly
2009-2014 Earnings, $ 2014
Entry Level Education
Team Assemblers
309
14%
$12.0
High school diploma or equivalent
Cutting, Punching, and Press Machine Setters,
Operators, and Tenders, Metal and Plastic
113
9%
$10.1
High school diploma or equivalent
Machinists
108
30%
$16.8
High school diploma or equivalent
First-Line Supervisors of Production and Operating
Workers
99
16%
$24.0
Postsecondary non-degree award
Inspectors, Testers, Sorters, Samplers, and Weighers
95
9%
$15.7
High school diploma or equivalent
Welders, Cutters, Solderers, and Brazers
77
8%
$15.0
High school diploma or equivalent
Electrical and Electronic Equipment Assemblers
Helpers--Production Workers
Computer-Controlled Machine Tool Operators, Metal
and Plastic
Welding, Soldering, and Brazing Machine Setters,
Operators, and Tenders
Laborers and Freight, Stock, and Material Movers,
Hand
Industrial Engineers
Shipping, Receiving, and Traffic Clerks
69
66
-26%
22%
$12.2
$10.7
High school diploma or equivalent
Less than high school
61
27%
$16.1
High school diploma or equivalent
56
44%
$15.6
High school diploma or equivalent
55
25%
$10.9
Less than high school
53
49
4%
17%
$35.1
$13.6
Bachelor's degree
High school diploma or equivalent
Sales Representatives, Wholesale and
Manufacturing, Except Technical and Scientific
Products
47
24%
$22.2
High school diploma or equivalent
Maintenance and Repair Workers, General
45
25%
$17.2
High school diploma or equivalent
Note: SOC (Standard Occupation Classification) 5-digit occupations are included by jobs in 2014.
section 03
Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors).
23
Report Contributors
This report was prepared by the Purdue Center for Regional Development, in partnership
with the Southern Rural Development Center and USDA Rural Development, in support of
the Stronger Economies Together program.
Report Authors
Data Analysis
Report Design
Bo Beaulieu, PhD
Indraneel Kumar, PhD
Andrey Zhalnin, PhD
Ayoung Kim
Francisco Scott
Tyler Wright
This report was supported, in part, by grant from the USDA Rural Development through the auspices of the Southern Rural Development
Center. It was produced in support of the Stronger Economies Together (SET) program.
24
For more information,
please contact:
The Purdue Center for Regional Development (PCRD) seeks to pioneer
new ideas and strategies that contribute to regional collaboration,
innovation and prosperity.
Dr. Bo Beaulieu,
PCRD Director:
ljb@purdue.edu
Or
765-494-7273
September 2015