Target Industry Cluster Analysis Green Hills Heritage Highway Region, Missouri Table of contents 01 02 03 Overview Industry Cluster Analysis Target Industry Cluster 01 overview Green Hills Heritage Highway, MO Overview Green Hills Heritage Highway, Region The Green Hills region is comprised of three Missouri counties. Daviess Grundy Sullivan section 01 4 02 Industry cluster analysis Green Hills Heritage Highway, MO Industry cluster analysis How to interpret cluster data results The graph’s four quadrants tell a different story for each cluster. Contains clusters that are more concentrated in the region but are declining (negative growth). These clusters typically fall into the lower quadrant as job losses cause a decline in concentration. Mature Top left (strong but declining) Transforming Contains clusters that are under-represented in the region (low concentration) and are also losing jobs. Clusters in this region may indicate a gap in the workforce pipeline if local industries anticipate a future need. In general, clusters in this quadrant show a lack of competitiveness. Bottom left (weak and declining) Contains clusters that are more concentrated in the region and are growing. These clusters are strengths that help a community stand out from the competition. Small, high-growth clusters Top right can be expected to become more dominant over time. (strong and Stars advancing) Emerging Contains clusters that are under-represented in the Bottom right region but are growing, often (weak but quickly. If growth trends advancing) continue, these clusters will eventually move into the top right quadrant. Clusters in this quadrant are considered emerging strengths for the region. section 02 Modified from: http://www.charlestonregionaldata.com/bubble-chart-explanation/ 6 Industry cluster analysis Cluster bubble chart, 2009-2014 13 Mature Star Agri. & Food Process., 10.90, 4,417 11 LQ, 2014 9 Forest & Wood Prod., 0.86, 167 Transportation & Logistics, 0.56, 244 Apparel & Textiles, 0.1, 10 with 200% Change in LQ between 2009-2014 Glass & Ceramic, 0.39, 9 with -75% change in LQ between 2009-2014 2 Energy(Fossil & Renewable), 0.72, 532 Mining, 1.69, 69 Mfg Supercluster, 0.77, 357 Chemicals, 0.55, 91 -20% Arts & Ent., 0.45, 253 1 -10% 0% 10% 20% 30% 0 Printing & Publishing, 0.38, 90 Defense & Security, 0.30, 172 Advanced Materials, 0.53, 214 Transforming Biomedical/Biotech, 0.56, 602 Note: Label includes cluster name, LQ 2014, and Employment 2014 Edu. & Knowledge, 0.29, 92 -1 IT & Telecomm., 0.24, 130 Business&FinancialService, 0.37, 685 Emerging % Change in LQ, 2009-2014 section 02 Source: EMSI 2014.4 (QCEW Employees, Non-QCEW Employees, Self-Employed, and Extended Proprietors); Industry cluster definitions by PCRD 7 Industry cluster analysis Manufacturing sub-cluster, 2009-2014 4 Mature Star Transportation Equip. Mfg, 2.73, 327 3 LQ, 2014 2 Mfg Supercluster, 0.77, 357 1 -30% -10% 10% Elec.Equip,App. & Comp. Mfg, 0.17, 5 0 Transforming 30% 50% 70% 300% 90% 320% Fab. Metal Prod. Mfg, 0.2, 22 Emerging -1 % Change in LQ, 2009-2014 Note 1: Label includes cluster name, LQ 2014, and Employment 2014; Note 2: Computer & Electronic Product Mfg.; Machinery Mfg.; and Primary Metal Mfg. subclusters do not exist in this region. section 02 Source: EMSI 2014.4 (QCEW Employees, Non-QCEW Employees, Self-Employed, and Extended Proprietors); Industry cluster definitions by PCRD 8 Industry cluster analysis Mature Clusters Star Clusters Agribusiness, Food Processing & Tech (10.9; 4,417) Level of Specialization Transportation Equipment Mfg. (2.7; 327) Mining (1.7; 69) NOTE: The first number after each cluster represents its location quotient while the second number represents the number of total jobs (full and part time jobs by place of work) in that cluster in the region. The clusters are sorted in decreasing order by location quotient. Percent Growth in Specialization Transforming Clusters Forest & Wood Products (0.9; 167) Biomed/Biotechnical (Life Science) (0.6; 602) Transportation & Logistics (0.6; 244) Chemicals/Chemical-based Products (0.6; 91) Advanced Materials (0.5; 214) Printing & Publishing (0.4; 90) Defense & Security (0.3; 172) Elec. Equip., Appliance & Component Mfg. (0.2; 5) Apparel & Textiles (0.1; 10) Emerging Clusters Mfg. Supercluster (0.8; 357) Energy(Fossil & Renewable) (0.7; 532) Arts, Ent., Recreation. & Visitor Industries (0.5; 253) Glass & Ceramics (0.4; 9) Business & Financial Services (0.4; 685) Education & Knowledge Creation (0.3; 92) Information Technology & Telecom. (0.2; 130) Fabricated Metal Product Mfg. (0.2; 22) Note: Computer & Electronic Product does not exist; Electrical Equipment & Appliances and Primary Metal Mfg. have too few jobs. section 02 9 Industry cluster analysis Bubble chart interpretation Mature Industries Star Industries Only one industry cluster in the Green Hills Region is in the Maturing stage: Agribusiness, Food Processing and Technology Manufacturing. This industry cluster is fairly concentrated (LQ = 10.9), but its growth is trending downward. It is worth noting, however, that the Green Hills Region may find it worthwhile to invest in efforts to shore up the concentration of this industry. Star industry clusters are highly concentrated, exporting and still experiencing growth in the region. The most highly concentrated of the Star industry clusters in the Green Hills Region is Transportation Equipment Manufacturing. Its location quotient is 2.77, indicating that the cluster is nearly 3 times more concentrated in the region compared to the U.S. This cluster is followed by Mining that has fairly high LQ of 1.7 as well. Transforming Industries Transforming clusters capture the mix of industries that are experiencing relative decline and limited export capability. In the Green Hills Region these are Forest & Wood Products, Biomedical/Biotechnical (Life Science), Transportation & Logistics, Chemicals/Chemical-based Products, Advanced Materials, Printing & Publishing, Defense & Security, Electric Equipment, Appliance & Component Manufacturing, and Apparel & Textiles. Any amount of growth in these industries would require relatively large investments. Emerging Industries Industry clusters that may be poised for future growth are classified as “Emerging.” There are eight Emerging clusters in the Green Hills Region: Manufacturing Supercluster, Energy (Fossil & Renewable); Arts, Entertainment, Recreational & Visitor Industries; Glass & Ceramics, Business & Financial Services, Education & Knowledge Creation, Information Technology & Telecommunications, Fabricated Metal Product Manufacturing. section 02 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 10 03 Target Industry cluster Agribusiness, Food Processing And Technology Arts, Entertainment, Recreation And Visitor Industries Cluster Education And Knowledge Creation Cluster Transportation Equipment Manufacturing Cluster Shift-Share Analysis by Top Industry Sectors: Green Hills Heritage Highway, MO Agribusiness, Food Processing And Technology Cluster Industries Jobs 2014 National Trend, 2009-2014 Industry Trend, 2009-2014 Regional Performance, 2009-2014 Animal Production 1,490 105 -134 141 Crop Production 1,070 85 -76 -53 Animal (except Poultry) Slaughtering 1,036 81 -138 22 Meat Processed from Carcasses 447 28 -18 64 Livestock Merchant Wholesalers 63 5 -6 2 All Other Miscellaneous Food Manufacturing 51 4 2 -1 Farm Labor Contractors and Crew Leaders 47 3 3 -1 Grain and Field Bean Merchant Wholesalers 39 4 1 -19 Other Animal Food Manufacturing 36 2 -2 13 Farm and Garden Machinery and Equipment Merchant Wholesalers 35 2 0 7 Soil Preparation, Planting, and Cultivating 29 17 28 -236 Farm Supplies Merchant Wholesalers 21 0 0 18 Postharvest Crop Activities (except Cotton Ginning) 16 1 0 3 Note: Upward arrow ( ) indicates regional competitiveness. EMSI does not show sufficient data (<10 jobs) for Crop Harvesting, Primarily by Machine and Other Snack Food Manufacturing. Local input is needed to ascertain number of jobs in these industries. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 12 Top 15 Inputs by Dollars: Green Hills Heritage Highway, MO Agribusiness, Food Processing And Technology Cluster Estimated Input ($ Millions), 2013 Industries % In-Region % Out of Region Animal Production and Aquaculture $374.75 2% 98% Animal (except Poultry) Slaughtering $65.26 58% 42% Meat Processed from Carcasses $58.84 31% 69% Crop Production $33.01 12% 88% Other Animal Food Manufacturing $15.94 10% 90% General Freight Trucking, Long-Distance, Truckload $15.32 11% 89% Poultry Processing ** $8.30 0% 100% Wholesale Trade Agents and Brokers $7.37 2% 98% General Freight Trucking, Local $7.11 6% 94% $6.49 12% 88% $5.48 0% 100% Specialized Freight (except Used Goods) Trucking, Local $5.29 12% 88% Farm Labor Contractors and Crew Leaders $4.02 24% 76% Rail Transportation $3.92 22% 78% Pesticide and Other Agricultural Chemical Manufacturing** $3.75 0% 100% General Freight Trucking, Long-Distance, Less Than Truckload Rendering and Meat Byproduct Processing ** Note: ** industry sector is not present in the region. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 13 Top 15 Inputs by Dollars: Green Hills Heritage Highway, MO Agribusiness, Food Processing And Technology Cluster Note: ** industry sector is not present in the region. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 14 Top Occupations: Green Hills Heritage Highway, MO Agribusiness, Food Processing And Technology Cluster Occupations Jobs 2014 Farmers, Ranchers, and Other Agricultural Managers Meat, Poultry, and Fish Cutters and Trimmers Slaughterers and Meat Packers Food Processing Workers, All Other Farmworkers and Laborers, Crop, Nursery, and Greenhouse Laborers and Freight, Stock, and Material Movers, Hand Packaging and Filling Machine Operators and Tenders % Change, 2009-2014 Median Hourly Earnings, $ 2014 Entry Level Education 2,372 4% $10 440 188 125 5% -3% 7% $15 $14 $13 High school diploma or equivalent Less than high school Less than high school Less than high school 98 -55% $8 Less than high school 87 0% $11 Less than high school 80 -1% $16 Food Batchmakers 64 7% $15 Maintenance and Repair Workers, General 44 0% $15 37 3% $23 36 -12% $12 Less than high school 32 -18% $10 30 -9% $15 0% -9% $12 $13 Less than high school Postsecondary non-degree award Less than high school Less than high school First-Line Supervisors of Production and Operating Workers Farmworkers, Farm, Ranch, and Aquacultural Animals Packers and Packagers, Hand Heavy and Tractor-Trailer Truck Drivers Butchers and Meat Cutters 29by jobs in 2014. Note: SOC (Standard Occupation Classification) 5-digit occupations are included Helpers--Production Workers 29 High school diploma or equivalent High school diploma or equivalent High school diploma or equivalent Postsecondary non-degree award section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 15 Shift-Share Analysis by Top Industry Sectors: Green Hills Heritage Highway, MO Arts, Entertainment, Recreation And Visitor Industries Cluster Industries Jobs 2014 National Trend, 2009-2014 Industry Trend, 2009-2014 Regional Performance, 2009-2014 Hotels (except Casino Hotels) and Motels 58 4 0 7 Racetracks 31 2 -1 8 Independent Artists, Writers, and Performers 25 2 1 -7 Bed-and-Breakfast Inns 23 0 0 19 Other Spectator Sports 19 0 0 13 Radio Stations 18 2 -1 -3 Golf Courses and Country Clubs 17 2 -1 -11 All Other Amusement and Recreation Industries 13 1 1 4 Note: Upward arrow ( ) indicates regional competitiveness. EMSI does not show sufficient data (<10 jobs) for Sports Teams and Clubs; Fitness and Recreational Sports Centers; Travel Agencies; Sound Recording Studios; Bowling Centers; Marinas; and Scenic and Sightseeing Transportation, Land, etc. Local input is needed to ascertain number of jobs in these industries. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 16 Top 15 Inputs by Dollars: Green Hills Heritage Highway, MO Arts, Entertainment, Recreation And Visitor Industries Cluster Estimated Input ($ Millions), 2013 Industries % In-Region % Out of Region Sports Teams and Clubs * $0.10 16% 84% Lessors of Nonresidential Buildings (except Miniwarehouses) $0.09 14% 86% Television Broadcasting ** $0.08 0% 100% Offices of Real Estate Agents and Brokers $0.07 17% 83% Couriers and Express Delivery Services * $0.06 28% 72% Advertising Agencies * $0.05 2% 98% Other Activities Related to Real Estate $0.05 16% 84% Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) ** $0.05 0% 100% Internet Publishing and Broadcasting and Web Search Portals ** $0.04 0% 100% Cheese Manufacturing ** $0.04 0% 100% Temporary Help Services* $0.04 1% 99% Wired Telecommunication Carriers $0.03 23% 77% Janitorial Services $0.03 52% 48% Radio Stations $0.03 85% 15% Independent Artists, Writers, and Performers $0.03 16% 84% Note: *industry sector has less than 10 jobs as calculated by EMSI; ** industry sector is not present in the region. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 17 Top 15 Inputs by Dollars: Green Hills Heritage Highway, MO Arts, Entertainment, Recreation And Visitor Industries Cluster Note: ** industry sector is not present in the region. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 18 Top Occupations: Green Hills Heritage Highway, MO Arts, Entertainment, Recreation And Visitor Industries Cluster Median Hourly Earnings, $ 2014 Jobs 2014 % Change, 2009-2014 Maids and Housekeeping Cleaners 20 43% $8 Lodging Managers 18 0% $11 High school diploma or equivalent Hotel, Motel, and Resort Desk Clerks 17 55% $8 High school diploma or equivalent Musicians and Singers 15 36% $14 High school diploma or equivalent Writers and Authors 11 22% $13 Bachelor's degree Occupations Entry Level Education Less than high school Note: SOC (Standard Occupation Classification) 5-digit occupations are included by jobs in 2014. EMSI does not show sufficient data (<10 jobs) for Cooks, Institution and Cafeteria; Cooks, Restaurant; Cooks, Short Order; Food Preparation Workers; First-Line Supervisors of Food Preparation and Serving Workers; Lifeguards, Ski Patrol, and Other Recreational Protective Service Workers; Sound Engineering Technicians; Photographers; Massage Therapists; and Security Guards. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 19 Shift-Share Analysis by Top Industry Sectors: Green Hills Heritage Highway, MO Education And Knowledge Creation Cluster Industries Jobs 2014 National Trend, 2009-2014 Industry Trend, 2009-2014 Regional Performance, 2009-2014 Newspaper Publishers 52 4 -16 5 All Other Miscellaneous Schools and Instruction 11 0 0 10 Note: Upward arrow ( ) indicates regional competitiveness. EMSI does not show sufficient data (<10 jobs) for Cosmetology and Barber Schools; Apprenticeship Training; Other Technical and Trade Schools; Sports and Recreation Instruction; Educational Support Services; Exam Preparation and Tutoring; Fine Arts Schools; Professional and Management Development Training; Computer Training; and Colleges, Universities, and Professional Schools. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 20 Top 15 Inputs by Dollars: Green Hills Heritage Highway, MO Education And Knowledge Creation Cluster Estimated Input ($ Millions), 2013 Industries % In-Region % Out of Region Commercial Printing (except Screen and Books) * $0.09 1% 99% Paper (except Newsprint) Mills ** $0.07 0% 100% All Other Professional, Scientific, and Technical Services $0.05 10% 90% Couriers and Express Delivery Services * $0.05 16% 84% Newspaper Publishers $0.03 81% 19% $0.03 0% 100% $0.03 14% 86% Computer Systems Design Services * $0.03 2% 98% Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) ** $0.03 0% 100% Wired Telecommunications Carriers $0.02 16% 84% Offices of Real Estate Agents and Brokers $0.02 16% 84% Wholesale Trade Agents and Brokers $0.02 3% 97% Custom Computer Programming Services $0.02 5% 95% Periodical Publishers** $0.02 0% 100% Administrative Management and General Management Consulting Services $0.02 5% 95% Internet Publishing and Broadcasting and Web Search Portals ** Lessors of Nonresidential Buildings (except Miniwarehouses) Note: *industry sector has less than 10 jobs as calculated by EMSI; ** industry sector is not present in the region. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 21 Top 15 Inputs by Dollars: Green Hills Heritage Highway, MO Education And Knowledge Creation Cluster Note: ** industry sector is not present in the region. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 22 Top Occupations: Green Hills Heritage Highway, MO Education And Knowledge Creation Cluster Median Hourly Earnings, $ 2014 Jobs 2014 % Change, 2009-2014 Self-Enrichment Education Teachers 14 56% $14 High school diploma or equivalent Teachers and Instructors, All Other 12 71% $19 Bachelor's degree Occupations Entry Level Education Note: SOC (Standard Occupation Classification) 5-digit occupations are included by jobs in 2014. EMSI does not show sufficient data (<10 jobs) for Billing and Posting Clerks; Bookkeeping, Accounting, and Auditing Clerks; Editors; First-Line Supervisors of Production and Operating Workers; Printing Press Operators; Writers and Authors; Reporters and Correspondents; First-Line Supervisors of Office and Administrative Support Workers; Maintenance and Repair Workers, General; Coaches and Scouts; Light Truck or Delivery Services Drivers; Door-to-Door Sales Workers, News and Street Vendors, and Related Workers; and Driver/Sales Workers. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 23 Shift-Share Analysis by Top Industry Sectors: Green Hills Heritage Highway, MO Transportation Equipment Manufacturing Cluster Industries Jobs 2014 National Trend, 2009-2014 Industry Trend, 2009-2014 Regional Performance, 2009-2014 Motor Vehicle Metal Stamping 196 9 38 33 Other Motor Vehicle Parts Manufacturing 122 11 31 -66 Note: Upward arrow ( ) indicates regional competitiveness. EMSI does not show sufficient data (<10 jobs) for Travel Trailer and Camper Manufacturing. The other sectors, such as, Guided Missile and Space Vehicle Propulsion Unit and Propulsion Unit Parts Manufacturing; Guided Missile and Space Vehicle Manufacturing; Other Aircraft Parts and Auxiliary Equipment Manufacturing; Aircraft Engine and Engine Parts Manufacturing; Other Guided Missile and Space Vehicle Parts and Auxiliary Equipment Manufacturing; Ship Building and Repairing; Military Armored Vehicle, Tank, and Tank Component Manufacturing; All Other Transportation Equipment Manufacturing; Motorcycle, Bicycle, and Parts Manufacturing; Boat Building; Aircraft Manufacturing; and Railroad Rolling Stock Manufacturing, are not present in the region. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 24 Top 15 Inputs by Dollars: Green Hills Heritage Highway, MO Transportation Equipment Manufacturing Cluster Estimated Input ($ Millions), 2013 Industries % In-Region % Out of Region Corporate, Subsidiary, and Regional Managing Offices $9.30 0% 100% Iron and Steel Mills and Ferroalloy Manufacturing ** $8.91 0% 100% Motor Vehicle Metal Stamping $4.92 3% 97% Machine Shops * $2.21 1% 99% Other Motor Vehicle Parts Manufacturing $2.14 58% 42% All Other Plastics Product Manufacturing * $1.76 1% 99% Wholesale Trade Agents and Brokers $1.25 5% 95% Plastics Material and Resin Manufacturing** $0.89 0% 100% Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) ** $0.76 0% 100% Nonferrous Metal Die-Casting Foundries ** $0.76 0% 100% Iron and Steel Pipe and Tube Manufacturing from Purchased Steel ** $0.76 0% 100% Bolt, Nut, Screw, Rivet, and Washer Manufacturing ** $0.73 0% 100% Precision Turned Product Manufacturing ** $0.65 0% 100% Rolled Steel Shape Manufacturing ** $0.62 0% 100% General Freight Trucking, Long-Distance, Truckload $0.54 18% 82% Note: *industry sector has less than 10 jobs as calculated by EMSI; ** industry sector is not present in the region. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 25 Top 15 Inputs by Dollars: Green Hills Heritage Highway, MO Transportation Equipment Manufacturing Cluster Note: ** industry sector is not present in the region. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 26 Top Occupations: Green Hills Heritage Highway, MO Transportation Equipment Manufacturing Cluster Median Hourly Earnings, $ 2014 Jobs 2014 % Change, 2009-2014 Team Assemblers 36 9% $13 High school diploma or equivalent Machinists 20 33% $16 High school diploma or equivalent Assemblers and Fabricators, All Other 15 36% $12 High school diploma or equivalent Tool and Die Makers 14 40% $20 High school diploma or equivalent 13 18% $16 High school diploma or equivalent 13 30% $23 Postsecondary non-degree award 10 25% $11 Less than high school Occupations Cutting, Punching, and Press Machine Setters, Operators, and Tenders, Metal and Plastic First-Line Supervisors of Production and Operating Workers Laborers and Freight, Stock, and Material Movers, Hand Entry Level Education Note: SOC (Standard Occupation Classification) 5-digit occupations are included by jobs in 2014. EMSI does not show sufficient data (<10 jobs) for Stationary Engineers and Boiler Operators; Shipping, Receiving, and Traffic Clerks; Production, Planning, and Expediting Clerks; Mechanical Engineering Technicians; Stock Clerks and Order Fillers; Electrical and Electronics Engineering Technicians; Industrial Engineering Technicians; and Upholsterers. section 03 Source: EMSI Class of Worker 2014.4 (QCEW, non-QCEW, self-employed and extended proprietors). 27 Report Contributors This report was prepared by the Purdue Center for Regional Development, in partnership with the Southern Rural Development Center and USDA Rural Development, in support of the Stronger Economies Together program. Report Authors Data Analysis Report Design Bo Beaulieu, PhD Indraneel Kumar, PhD Andrey Zhalnin, PhD Ayoung Kim Francisco Scott Tyler Wright This report was supported, in part, by grant from the USDA Rural Development through the auspices of the Southern Rural Development Center. It was produced in support of the Stronger Economies Together (SET) program. 28 For more information, please contact: The Purdue Center for Regional Development (PCRD) seeks to pioneer new ideas and strategies that contribute to regional collaboration, innovation and prosperity. Dr. Bo Beaulieu, PCRD Director: ljb@purdue.edu Or 765-494-7273 November 2015