The Extension System:
A Vision for the
st
21 Century
Funded by the
Kellogg Commission
A Time of Urgency
The Kellogg
Commission’s Report
A Time of Urgency
• Universities are out-of-touch
and out-of- date
• Universities are losing public
support
A Time of Opportunity
• A changing world
• A changing Extension
st
21
Charge to the
Century Extension Committee
Respond to the Kellogg
Commission’s Report:
Returning to Our Roots:
The Engaged University
Engagement Is…
A two-way partnership
defined by mutual respect
st
21
Century Extension
Committee Goals
• Serve as a resource…
strategic planning…
engagement
• Speak to university
leaders and their partners
st
21
The
Century
Extension Committee
• 10 Extension Directors
and Administrators
• 10 Partners from the
University System
Challenges for Extension
Challenges for Extension
• New Faces of America
Challenges for Extension
• New Faces of America
• Globalization
Challenges for Extension
• New Faces of America
• Globalization
• Community Vitality
Challenges for Extension
•
•
•
•
New Faces of America
Globalization
Community Vitality
Communities of Interest,
Communities of Place
Challenges for Extension
•
•
•
•
New Faces of America
Globalization
Community Vitality
Communities of Interest,
Communities of Place
• Information Technology
Challenges for Extension
•
•
•
•
New Faces of America
Globalization
Community Vitality
Communities of Interest,
Communities of Place
• Information Technology
• Uncertain Future
Growing and Thriving
in a Changing Environment
• “Want to receive funding for
programs in rural areas?…Convince
urban legislators that Extension is a
valid tax dollar investment…
• “You must have good urban
extension programs IF you want to
continue to have rural Extension
programs.” – The Honorable Pete
Laney, Speaker, Texas House of
Representatives
Questions for Change
• Where is Extension today?
• Where does Extension go
from here?
Charting The Course
With the Seven-Part Test of Engagement
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Responsiveness
Respect for Partners
Academic Neutrality
Accessibility
Integration
Coordination
Resource Partnership
Changing Program Directions
• Involve new partners
Changing Program Directions
• Involve new partners
• Be consistent to the vision
Changing Program Directions
• Involve new partners
• Be consistent to the vision
• Keep leadership strong
Changing Program Directions
• Involve new partners
• Be consistent to the vision
• Keep leadership strong
• Build an organization that
values shared leadership
Strengthen Extension
Leadership
• Encourage leadership to
facilitate engagement
Strengthen Extension
Leadership
• Encourage leadership to
facilitate engagement
• Ensure that leadership
influences important university
decision-makers
Strengthen Extension
Leadership
• Encourage leadership to
facilitate engagement
• Ensure that leadership
influences important university
decision-makers
• Retain and train the best
Strengthen Extension
Leadership
• Encourage leadership to
facilitate engagement
• Ensure that leadership
influences important university
decision-makers
• Retain and train the best
• Promote leadership development
Enhance Partnerships
• Engage in open, expanded,
flexible partnerships to share
resources
Enhance Partnerships
• Engage in open, expanded,
flexible partnerships to share
resources
• Establish multi-state and multiinstitutional efforts
Enhance Partnerships
• Engage in open, expanded,
flexible partnerships to share
resources
• Establish multi-state and multiinstitutional efforts
• Participate in partnerships with
continuing education and other
university outreach
Boost Funding Sources
• Advocate for university-wide
funding strategies
Boost Funding Sources
• Advocate for university-wide
funding strategies
• Enhance funding streams from
foundations and corporations
Boost Funding Sources
• Advocate for university-wide
funding strategies
• Enhance funding streams from
foundations and corporations
• Implement fee-based structures
Boost Funding Sources
• Advocate for university-wide
funding strategies
• Enhance funding streams from
foundations and corporations
• Implement fee-based structures
• Create budgetary flexibility
and agility
Get The Most From Technology
• Expand learning choices
through technology
Get The Most From Technology
• Expand learning choices
through technology
• Develop alternative technology
access for rural communities
Get The Most From Technology
• Expand learning choices
through technology
• Develop alternative technology
access for rural communities
• Establish and manage learning
centers in high-traffic locations
Encourage Scholarship
• Define scholarship of
engagement
Encourage Scholarship
• Define scholarship of
engagement
• Gain acceptance and
implementation for a definition
of engagement scholarship
Encourage Scholarship
• Define scholarship of
engagement
• Gain acceptance and
implementation for a definition
of engagement scholarship
• Include expectations of
engagement in position
descriptions
Recommendations for the
Extension System
Recommendations for the
Extension System
• Partner with a variety of
outreach organizations
Recommendations for the
Extension System
• Partner with a variety of
outreach organizations
• Dedicate 3 to 5 percent of
Smith-Lever funds to establish
a national information network
Recommendations for the
Extension System
• Partner with a variety of
outreach organizations
• Dedicate 3 to 5 percent of
Smith-Lever funds to establish
a national information network
• Advocate for block grant
funding to include education
Recommendations for the
Extension System
• Encourage CSREES to employ an
associate administrator
Recommendations for the
Extension System
• Encourage CSREES to employ an
associate administrator
• Develop a rapid communication
system
Recommendations for the
Extension System
• Encourage CSREES to employ an
associate administrator
• Develop a rapid communication
system
• Establish an “Academy of
Engagement”
Recommendations for the
Extension System
• Encourage CSREES to employ an
associate administrator
• Develop a rapid communication
system
• Establish an “Academy of
Engagement”
• Provide leadership to NASULGC to
strengthen engagement
Are You Prepared to Meet
Future Challenges?
Ask Yourself
• Have you established strong
relationships?
Ask Yourself
• Have you established strong
relationships?
• Have you modified programming
to meet changing needs?
Ask Yourself
• Have you established strong
relationships?
• Have you modified programming
to meet changing needs?
• Have you established necessary
partnerships in your community?
Ask Yourself
• Have you established strong
relationships?
• Have you modified programming
to meet changing needs?
• Have you established necessary
partnerships in your community?
• Are you getting the most out of
information technology?
Are You Prepared To Meet
Future Challenges?
• Have you established strong
relationships?
• Have you modified programming to
meet changing needs?
• Have you established necessary
partnerships in your community?
• Are you getting the most out of
information technology?
• Have you promoted a university-wide
engagement plan?
Extension Vision
• Confidence and support of
public are crucial
• Opportunity to take action
is now
The Committee
Wishes to Thank…
• The W.K. Kellogg Foundation
• Gail Imig
• David Foster
• The Extension Committee on Policy
• Other Contributions of Universities
and Organizations