People, Places and Partnerships:
Keys to Success
National Extension Tourism Conference
Orlando, Florida
September 28, 2004
By
James A. Maetzold
Natural Resources Conservation Service
United States Department of Agriculture
202-720-0132
jim.maetzold@usda.gov
www.nrcs.usda.gov/technical/
ress/altenterprise
Presentation Information
This presentation discusses the NRCS website, resources
and planned publications. A new 2,300 page alternative
enterprise and agritourism manual is available on the
web. A new resource inventory publication titled “Taking
the First Step…” is also on the web. This information,
funding information and a farm planning manual is also
available on a CD. If you wish a copy of the CD, or
paper versions of what is on the website, please email
jim.maetzold@usda.gov or call 202-720-2307 for a copy.
For more information go to
www.nrcs.usda.gov/techical/ress/altenterprise
NRCS Resource Material
•
•
•
•
•
•
•
Resource Manual
Taking the First Step-Resource Evaluation Guide
Four Information Sheets
Three Technical Notes
Directory of People
Success Stories
CD contains above plus funding
sources/resources/business planning guide
• Brochure
• www.nrcs.usda.gov/technical/RESS/
altenterprise
Alternative Enterprises and Agritourism:
Farming for Profit and Sustainability
Resource Manual, January 2004
Chapter I: Alternative Enterprises
and Agritourism
Introduction
Chapter II: Assessing Natural
Resources for
Alternative Enterprises
Chapter III: Conservation
Opportunities
Chapter IV: Rural Tourism
Development
Chapter V: Agritourism
Chapter VI: Nature Tourism
Chapter VII: Heritage and Cultural
Tourism
Resource Manual (continued)
Chapter VIII: Alternative Enterprises
A.
B.
C.
D.
E.
F.
G.
H.
I.
J.
General
Wildlife
Trees/Forestry
Livestock
Poultry
Aquaculture
Crops/Horticulture
Food Safety
Apiary
Non-Farm/Farm
Residents
K. Education
Resource Manual (continued)
Chapter IX: Success Stories
Chapter X: Workshops
A. How to Organized Your Own
Workshop
B. Annual Workshop Examples
Chapter XI: Trends and Data
Chapter XII: Decision Making and Business Planning
A. General
B. Business Planning and Development
Websites
C. Agricultural Alternative Agriculture and
Agritourism Business Planning Guides
E. Rural Development
D. Bed and Breakfast
F. Community Tourism
100
50
0
1st 2nd 3rd 4th
Qtr Qtr Qtr Qtr
Resource Manual (continued)
Chapter XIII: Regulations and Legal
Concerns
Chapter XIV: Liability Insurance
Chapter XV: Marketing
A. General
B. Value-Added Marketing
C. Farmers’ Markets
D. Community Supported
Agriculture
E. Farm to Consumers
Connections
F. Organizations
G. Website Marketing
H. Agritourism and Tourism
Resource Manual
Chapter XVI: Funding and
Assistance
Programs
Chapter XVII: Resource People
Chapter XVIII: Outreach
Resource Manual
Chapter XVIX: Website List
A. Agriculture-Related Information
Resources
B. Alternative/Sustainable
Agriculture
C. Data
D. Tourism
E. Ideas
F. Conservation
G. Financial Assistance
H. Marketing
I. Planning/Business
Management
J. Community Development
Chapter XX: Resources
NRCS Resources-Planned
• Update three information sheets
– Alternative enterprise list—AE-1
– Community Supported Agriculture—AE-2
– Heritage Tourism—AE-3
• Insurance/liability information sheet
– Survey
– How to secure insurance?
• Agritourism Legislation
RC&D Role in Tourism and
Agritourism
•
•
•
•
375 councils
Grass roots
Partnership role
Active leaders in several states
NRCS Changes
• Reorganization
• Partnerships
-TWA agritourism article
-PIT, WSTPC, STS, L&C
-Federal agencies
• Division transfer
• New Contact
-Mark Rose 202-690-2210
-mark.rose3@usda.gov